Core Insights - The article emphasizes the importance of long-termism for companies in the consumer market to navigate market cycles and achieve sustainable development [1] - The keynote speech by Tong Jingjing from Boss Electric highlights the need for companies to possess both the ability to root down and grow up to transcend market cycles [1] Group 1: Deepening Core Business - Boss Electric's approach to the kitchen and cooking sector is summarized as "lasting innovation," focusing on redefining the company's vision in line with evolving kitchen values [2] - The company has adapted its product offerings to meet changing consumer needs, providing solutions such as high-suction range hoods and AI cooking partners [2] Group 2: Technology and Humanity - Boss Electric's dual approach of technology and humanity is described as the "wings" for growth, with a focus on understanding user needs through practical cooking experiences [3] - The company requires all employees to hold a chef's certificate to foster empathy and insight into user cooking challenges [3] Group 3: User Engagement - User operation is identified as a key factor for companies to navigate market cycles, emphasizing the importance of building deep relationships with users rather than merely managing traffic [5][6] - Boss Electric utilizes a CDP platform to analyze user data and create a community for sharing, transforming the relationship with users from transactional to collaborative [6] Group 4: Resilience Through Cycles - The essence of market cycles is described as a filter that eliminates companies that stop evolving and disconnect from users [7] - The article concludes that successful brands are shaped through challenges and must ultimately serve human needs, ensuring they remain valuable and connected to users regardless of market fluctuations [7]

Core Insights - The consumer market is dynamic, and only companies that adhere to long-termism can navigate market cycles and achieve sustainable development [2] - The 21st Century Economic Report's 2025 New Consumption Conference gathered numerous consumer brands, investment institutions, and brokers, highlighting the importance of brand quality, user respect, and innovation [2] Group 1: Company Strategy - Boss Electric's Chief Digital and Marketing Officer, Tong Jingqing, emphasized the importance of long-termism in consumer brands, stating that understanding consumer aspirations for a better life is crucial for overcoming market cycles [3] - Boss Electric has been a leader in the kitchen appliance sector since 1979, adapting to market changes over 46 years by focusing on core areas, technological and cultural innovation, and shifting from product management to user relationship management [3][4] Group 2: Market Adaptation - The company’s approach to the kitchen and cooking sector is summarized as "lasting innovation," which involves redefining business boundaries in response to changing consumer needs [4] - Boss Electric has identified three core product categories based on evolving kitchen demands: high-suction range hoods, kitchen appliance sets, and AI cooking partners [4] Group 3: Innovation and User Engagement - The greatest risk for companies is not external changes but the disconnection between core capabilities and user needs [5] - Boss Electric integrates technology and humanistic insights, requiring all employees to hold a chef's certificate to better understand user experiences and challenges [5][6] - The establishment of a Culinary Humanities Research Institute and a global culinary arts center reflects the company's commitment to deepening user engagement and co-creation [6] Group 4: User Relationship Management - In the digital age, the focus should be on building deep relationships with users rather than merely managing traffic [6][7] - Boss Electric utilizes a Customer Data Platform (CDP) to analyze user data and create a community for sharing, enhancing user engagement and satisfaction [7] - This transformation from a one-way service model to a two-way nurturing relationship creates a competitive advantage that is difficult for rivals to replicate [7]