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2025全球电商AI应用深度剖析:创新、变革与未来趋势
Sou Hu Cai Jing· 2025-06-30 01:52
Core Insights - The global e-commerce industry is undergoing significant transformation driven by the rapid development of technology, particularly artificial intelligence (AI), with B2C e-commerce sales projected to reach $6.1 trillion in 2024 [1] - China and the United States remain dominant players in the e-commerce market, while emerging markets like India and Indonesia are experiencing remarkable growth [1][2] - AI applications in e-commerce are creating substantial value, enhancing personalized shopping experiences, optimizing supply chains, and improving customer support [11][12] Group 1: Market Overview - The e-commerce sector is characterized by the rise of mobile and social commerce, providing unprecedented shopping convenience for consumers in China [1] - The U.S. e-commerce market is known for its convenience, personalization, and efficient logistics services [1] - Emerging markets like India and Indonesia are rapidly expanding their e-commerce scales due to internet proliferation and digital payment advancements [1] Group 2: AI Applications - AI technologies, including generative and agent-based AI, are revolutionizing the retail industry, with personalized recommendations contributing up to 35% of sales for companies like Amazon [2] - Visual search and image recognition technologies allow consumers to find similar products quickly using images [2] - AI enhances product visuals, filters fake reviews, automates inventory management, and optimizes pricing strategies [2][11] Group 3: Future Trends and Challenges - The introduction of blockchain technology is expected to significantly enhance payment security, while live commerce is providing more interactive shopping experiences [4] - Generative AI is being applied in smart marketing, making advertising more precise and effective [4] - Despite the potential of AI, challenges such as data quality, costs, privacy protection, and technical complexity need to be addressed for AI to realize its full potential in e-commerce [7]
“出海”生态圈加速形成,中国(广东)-东盟跨境电商合作交流会举行
Guang Zhou Ri Bao· 2025-06-10 16:14
新兴市场是当下我国最大的外贸增量。2024年东盟和广东双边贸易额超1.45万亿元,同比增长8%。然 而,跨境电商作为外贸新动能,在推动"广东制造"出海、提升跨境供应链合作水平中发挥关键作用。 Shopee华南区生态渠道负责人安迪就表示,为破解跨境物流时效与成本痛点,Shopee打造了本地化履约 (LFF)引擎,包括通过官方仓(FBS)与第三方仓(3PF)双轨并行,实现东南亚订单2~3天极速达, 物流成本最高降83%。 安迪表示,面向新卖家,Shopee推出"零成本启动计划"。拉美市场同步开辟快速通道,巴西、墨西哥等 站点支持中国企业"带仓入驻"。 突破"瓶颈" 拥抱本地化市场 尽管东盟的"跨境新蓝海"给广东企业带来广阔机遇,但是这个市场竞争激烈,面临缺技术、缺人才的难 题,还需跨越"语言关"。在马来西亚中小企业公会全国总会长陈棋雄看来,破题的关键在于拥抱技术和 以"本地化"赢得市场。 6月10日,中国(广东)-东盟跨境电商合作交流会举行,作为2025中国(广东)-东盟贸易促进与供应 链合作机制建设对接交流会的平行会议之一,本次交流会聚焦东南亚主流电商平台合作、新兴市场机 遇、跨境服务生态优化等议题,旨在搭建高 ...
值得买科技2024ESG报告:构建深度融合AI的消费生态体系,全面推进可持续发展
Zheng Quan Shi Bao Wang· 2025-04-29 15:55
Core Viewpoint - The company, Zhidingmai Technology, emphasizes its commitment to sustainable development through its 2024 ESG report, focusing on the integration of AI technology to drive business progress and social welfare [3][4]. Group 1: Sustainable Development Strategy - Zhidingmai Technology has released its 2024 ESG report, marking the fourth consecutive year of independent ESG reporting [1]. - The report highlights the theme of "sustainable development," aiming to achieve a symbiotic relationship between corporate growth and social welfare through technological innovation [3]. - The founder and chairman, Sui Guodong, stated that the company will continue to implement its ESG strategy, enhancing governance, optimizing business processes, and increasing operational efficiency to create greater value for shareholders [3][4]. Group 2: AI-Driven Business Transformation - In May 2024, Zhidingmai Technology initiated a "comprehensive AI" strategy to enhance business efficiency and provide better services to users, creators, and brands [4]. - By the end of 2024, the company aims to establish an AI product matrix consisting of "1 large model, 2 databases, 3 engines, and 4 application categories," integrating AI technology across all business areas [4]. - The company reported a 19.31% year-on-year increase in content published on its platform, totaling 34.04 million articles in 2024 [4]. Group 3: Corporate Governance - The governance system of Zhidingmai Technology has been continuously optimized, focusing on compliance and organizational development [5][6]. - The company has strengthened its investor relations management system and improved internal control mechanisms, ensuring timely and accurate information disclosure to all stakeholders [6]. - In October 2024, Zhidingmai Technology received the highest A-level rating for information disclosure from the Shenzhen Stock Exchange for the 2023-2024 period [6]. Group 4: Social Responsibility - The company is expanding its social responsibility initiatives through its AI-integrated consumption ecosystem, focusing on areas such as promoting consumption, supporting rural revitalization, and enhancing public welfare [7]. - In 2024, Zhidingmai Technology launched several initiatives, including a "national subsidy zone" and a "trade-in zone," contributing to a GMV of 740 million yuan from the "national subsidy" label [7]. - The establishment of the "Beijing Zhiding Tongxing Public Welfare Foundation" in February 2024 marks the completion of a comprehensive public welfare system [7]. Group 5: Environmental Protection - Zhidingmai Technology is actively promoting environmental protection through various initiatives, advocating for green consumption and low-carbon practices [10]. - The company encourages employees to engage in eco-friendly activities and implements sustainable practices such as paperless operations and water conservation [10]. - The company aims to balance economic and social benefits while striving for a better world through its ESG principles [10].
独家丨原百度搜索大牛辜斯缪加入京东,或担任AI相关部门负责人
雷峰网· 2025-04-01 09:36
" 京东加速布局AI。 " 作者丨王薇 编辑丨代聪飞 雷峰网独家获悉,原百度搜索首席架构师辜斯缪(职级T11)已于近日加入京东。内部花名为顾烨平。消 息人士项立透露,辜加入后,或担任AI应用与创新部负责人,向京东零售技术负责人胡喜(Felix)汇报。 项立告诉雷峰网,AI应用与创新部于元旦前后正式成立。目前,该团队的人员大多是从搜推部门划分过 来。组织架构方面,AI应用与创新部之下目前仅设有京言团队 。 京东大概也不想在新一轮的技术革命洗牌中落后。实际上,京东入局AI并不晚,只不过相对于部分大厂 的"All In AI",它显得更加务实。 自2023年正式发布言犀大模型起,京东便在AI领域持续重点投入,着力打造数字人、智能体平台、智能编 码助手JoyCoder等产品。凭借自身强大的供应链优势,京东成功推动大模型技术在直播带货、店铺运 营、广告营销等业务板块实现商业化落地突破。 其中,京东云言犀数字人热度颇高,尤其刘强东分身的"采销东哥AI数字人"备受关注。当下,京东云言犀 数字人已在超5000家品牌直播间开播,带货GMV总量快达到百亿元,且单个数字人的生产成本从数万元 降至两位数,相较于真人拍摄模式,成本降幅 ...