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日产披露第3代LEAF,变为SUV、续航超600km
日经中文网· 2025-06-20 07:30
Core Viewpoint - Nissan is reintroducing the LEAF as a compact SUV with significant improvements in range and charging efficiency, aiming to regain its presence in the competitive EV market [1][2]. Group 1: Product Overview - The third-generation LEAF features a range increase of 30%, exceeding 600 kilometers, making it one of the best in the world [1][2]. - The new LEAF can be charged to meet daily usage needs in just 35 minutes [3]. - Nissan plans to sell the new LEAF in the U.S. starting in fall 2025, followed by Japan and Europe [2]. Group 2: Market Positioning - The LEAF is positioned as a standard vehicle within Nissan's EV lineup, alongside other models like the "Sakura" and "ARIYA" [2]. - The shift from a hatchback to a compact SUV format is expected to enhance consumer appeal, as SUVs are increasingly popular globally [2]. Group 3: Competitive Landscape - The new LEAF's range surpasses competitors like BYD's "ATTO3" and Volkswagen's "ID.3," which both have ranges below 600 kilometers [2]. - The first-generation LEAF was a market leader, but Nissan has fallen behind competitors like BYD and Tesla in price and performance [4]. Group 4: Strategic Challenges - Nissan's recent operational restructuring includes significant personnel adjustments and the abandonment of plans to build a domestic battery factory in Japan, which could impact cost competitiveness [4]. - The pricing strategy for the new LEAF remains a key focus, with Nissan aiming for competitive pricing while ensuring profitability [4].
比亚迪在日本首次降价
日经中文网· 2025-04-02 04:43
比亚迪降价的ATTO3 海豚的长续航版本降价33万日元,SUV"ATTO3"降价32万日元。降价之后,海豚为374万日元 (约合人民币18.2万元),ATTO3为418万日元(约合人民币20.3万元)。比亚迪意在通过价格 攻势扩大销量…… 4月1日,比亚迪(BYD)的日本法人宣布,在日本销售的纯电动汽车(EV)"海豚"等车型降价约 30万日元。这是比亚迪首次在日本降价。在日本国内纯电动汽车销售停滞的情况下,比亚迪意在 通过价格攻势扩大销量。 海豚的长续航版本降价33万日元,SUV"ATTO3"降价32万日元。降价之后,海豚为374万日元 (约合人民币18.2万元),ATTO3为418万日元(约合人民币20.3万元)。 产品线也进行了调整。取消海豚的原有车型(363万日元),新推出此前作为限定版销售 的"DOLPHIN Baseline"。该版本将电动汽车充电线等作为选装配置,使其起售价降低至299.2万 日元(约合人民币14.5万元),比此前的基础款更便宜。 2024年,日本国内电动汽车销量同比下降33%,降至5万9736辆,为4年来首次低于上年水平。 而比亚迪的销量同比增长54%,达到2223辆,在日本电动 ...