证券研究报告·海外公司深度·软件服务(HS) 迈富时（02556.HK） 营销 SaaS 龙头，AI 加速平台化转型 2025 年 08 月 25 日 买入（首次） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,232 | 1,559 | 2,328 | 3,053 | 3,926 | | 同比(%) | 7.80 | 26.49 | 49.36 | 31.16 | 28.59 | | 归母净利润（百万元） | (169.48) | (876.67) | 64.60 | 192.93 | 429.76 | | 同比(%) | 21.70 | (417.28) | 107.37 | 198.64 | 122.75 | | EPS-最新摊薄（元/股） | (0.66) | (3.42) | 0.25 | 0.75 | 1.68 | | P/E（现价&最新摊薄） | (83.44) | (16.13) | 218.90 | 7 ...

Core Insights - The AI+SaaS golden decade is recognized as a significant opportunity for the enterprise management SaaS software industry, which is expected to rapidly adopt AI capabilities [1] - By 2030, it is projected that AI revenue will reach or exceed 30% of the overall revenue for companies [1] - The introduction of the DeepSeek open-source model has significantly reduced AI development costs, leading to intensified market competition and potential product homogenization [1] Company Strategies - Data security and reliable business data hosting are emphasized as critical factors for companies to find trustworthy partners to ensure data safety while advancing business [1] - The integration of data products and AI platform foundations is identified as a key competitive advantage for companies like Kingdee [1] Industry Competition - Future competition in the ERP industry is expected to focus on product development capabilities, industry know-how accumulation, and ecosystem integration [1]

Core Insights - The combination of AI and SaaS is becoming a key driver for the transformation of enterprise management models amid macroeconomic uncertainty and technological change [1] - Kingdee International reported resilient performance in the first half of 2025, with total revenue of 3.192 billion yuan, a year-on-year increase of 11.2%, and cloud subscription revenue growing by 22.1% to 1.684 billion yuan, surpassing 50% of total revenue for the first time [1][2] - The company disclosed that its AI contract signing amount has exceeded 150 million yuan and set a strategic goal for AI revenue to account for 30% of total revenue by 2030 [1][4] Financial Performance - Kingdee's cloud business has achieved a compound annual growth rate of 47.3% over the past decade, with cloud service revenue accounting for 83.7% of total revenue in the first half of 2025 [2] - The gross margin improved to 65.6%, with a 2.4 percentage point increase year-on-year, driven by the growth of high-margin cloud subscription revenue [2] - Operating cash flow showed significant improvement, narrowing to -18 million yuan from -166 million yuan in the same period last year, with management projecting positive cash flow exceeding 1 billion yuan for the full year 2025 [2] AI Commercialization - Kingdee's AI commercialization began to show results in the first half of 2025, with the launch of the Cangqiong AI Agent platform 2.0 and various native intelligent agents across different enterprise sizes [3][4] - The company reported a 34.3% year-on-year revenue growth in large enterprises, with cloud subscription revenue increasing by 41.1% and a net dollar retention rate (NDR) of 108% [3] - AI applications are being integrated into various business processes, enhancing productivity and decision-making efficiency across sectors [9] Competitive Advantages - Kingdee's core competitive advantages include deep industry know-how, data security, and reliable hosting, which are difficult for generic AI models to replicate [6][7] - The company has built a unique growth flywheel that leverages SaaS applications to accumulate vast amounts of business data, which in turn empowers AI training and enhances SaaS product value [7] International Expansion - Kingdee is pursuing a pragmatic internationalization strategy, initially following Chinese enterprises abroad and establishing localized teams in Southeast Asia and the Middle East [9] - The company has set up overseas offices in countries like Malaysia, Singapore, and Qatar, adapting products to 14 languages and various national regulations [9] - Collaborations with international financial institutions in smart treasury services and cross-border payments are expected to enhance competitive differentiation in overseas markets [9] Future Outlook - Kingdee aims for AI revenue to reach 30% of total revenue by 2030, with cloud subscription and AI revenue combined to account for 80%-90% of total revenue, and per capita revenue exceeding 1 million yuan [10][11]

Core Insights - The combination of AI and SaaS is reshaping enterprise management models amid macroeconomic uncertainty and technological change [1][2] - Kingdee International reported resilient performance in the first half of 2025, with total revenue of 3.192 billion yuan, a year-on-year increase of 11.2%, and cloud subscription revenue growing by 22.1% to 1.684 billion yuan, surpassing 50% of total revenue for the first time [1][4] - The company aims for AI revenue to account for 30% of total revenue by 2030, with AI contract signing amounts exceeding 150 million yuan [2][6] Financial Performance - Kingdee's gross margin improved to 65.6%, with losses narrowing by 55.1% year-on-year [1] - The company achieved a significant improvement in operating cash flow, with a cash flow of -18 million yuan in the first half of 2025, a substantial reduction from -166 million yuan in the same period last year [4] - The high-margin cloud subscription business, which grew by 22.1%, contributed to an overall gross margin increase of 2.4 percentage points [4] Market Segmentation - Large enterprise business showed strong performance, with revenue growth of 34.3% and cloud subscription revenue growth of 41.1%, achieving a net dollar retention rate (NDR) of 108% [5] - Medium-sized enterprises saw revenue growth of approximately 9.5%, with cloud subscription revenue growing by 19% and an NDR of 94% [5] - Small enterprises maintained a cloud subscription revenue growth of 23.8%, continuing to lead in market share [5] AI Integration and Product Development - Kingdee's AI applications are increasingly integrated into various business processes, enhancing productivity and decision-making efficiency [11] - The company has developed multiple AI products, such as the Cangqiong AI Agent platform 2.0, which have been implemented across different enterprise scenarios [4][6] - The AI-driven SaaS model is expected to enhance the value and depth of SaaS products, creating a positive feedback loop for further SaaS deployment [9] Strategic Goals and International Expansion - Kingdee's long-term goals include achieving 30% of total revenue from AI by 2030 and 80%-90% from combined cloud subscription and AI revenue [12][13] - The company is expanding internationally, establishing local teams and ecosystems in Southeast Asia and the Middle East, with plans to increase overseas revenue contribution to 5%-10% in the next three to five years [11][12]

Core Insights - Kingdee International reported a revenue of RMB 3.192 billion for the first half of 2025, representing a year-on-year growth of approximately 11.2% [2] - The company aims to become a global leader in enterprise management AI by 2030, leveraging the "AI + SaaS" trend [2] - The growth in performance is attributed to the scaling effects of cloud subscription services and efficiency improvements brought by AI [2] Financial Performance - Gross profit increased by 15.4% year-on-year, with an improvement in gross margin by 2.4 percentage points [2] - Net cash flow from operating activities improved by approximately 89% year-on-year [2] - Cloud service revenue reached approximately RMB 2.673 billion, growing by about 11.9% [2] - Cloud subscription revenue was approximately RMB 1.684 billion, with a year-on-year increase of about 22.1% [2] - Specific subscription revenue growth included 41.1% for Kingdee Cloud Cangqiong & Xinghan, 19% for Kingdee Cloud Xingkong, and 23.8% for micro cloud product subscriptions [2] AI Integration and Strategy - Kingdee accelerated the commercialization and scenario-based application of AI in the first half of the year, with AI contract amounts exceeding RMB 150 million during the reporting period [3] - The company is integrating AI technology deeply into all its SaaS products, services, and operational processes [3] - For 2024, Kingdee plans to prioritize AI, aiming to reconstruct enterprise management through AI integration in all aspects of its offerings [3]

Core Viewpoint - The AI era is accelerating the evolution of the domestic software industry, with Kingdee International reporting a revenue increase and narrowing losses, indicating a positive outlook for profitability driven by cloud subscription and AI efficiency improvements [2][3]. Financial Performance - Kingdee International achieved a revenue of approximately 3.192 billion RMB, a year-on-year increase of about 11.2% [2]. - The company reported a loss attributable to equity holders of approximately 98 million RMB, a year-on-year reduction of about 55.1% [2]. - Cloud subscription revenue reached approximately 1.684 billion RMB, growing by about 22.1% year-on-year [3]. - The gross margin improved by 2.4 percentage points to approximately 65.6%, primarily due to the increased proportion of cloud subscription revenue [3]. Business Model Evolution - Kingdee has transitioned to a subscription-based cloud service model, with annual recurring revenue (ARR) from cloud subscriptions growing by 18.5% to 3.73 billion RMB [3]. - The company aims to increase the proportion of cloud subscription business, delegating implementation tasks to third-party partners to enhance efficiency and flexibility [3]. - The gross margin for cloud subscriptions reached 96.2%, with expectations for further improvement as IT technology advances [3]. AI and Product Development - Kingdee launched several AI-native products, including the Cangqiong AI Agent platform 2.0, and is focusing on multi-agent collaboration for large enterprises [4][5]. - The company is addressing the high internal management requirements of large enterprises by offering customizable AI solutions [5]. - Kingdee emphasizes the importance of data security and reliable business data management in advancing AI applications [7]. Market Trends and Challenges - The year is recognized as the "Agent Year," with various vendors entering the market, but challenges such as renewal willingness and potential product homogenization are emerging [6]. - Kingdee is strategically selecting AI products based on high-frequency demand and collaboration with enterprises for co-creation [7]. - The company identifies data quality, technical talent shortages, and ecosystem development as key challenges in implementing AI solutions [8]. International Expansion - Kingdee is actively investing in overseas markets, particularly in Southeast Asia and the Middle East, with plans for product localization [9]. - The company has already released product packages for 14 countries and regions, with potential expansion into Africa, Europe, and Japan in the future [9].

Core Insights - Kingdee International reported a revenue of approximately 3.192 billion yuan for the first half of the year, representing a year-on-year growth of about 11.2% [1] - The company's cloud service revenue reached approximately 2.673 billion yuan, with a year-on-year increase of about 11.9%, while cloud subscription revenue was around 1.684 billion yuan, growing by approximately 22.1% [1] - The net loss attributable to equity holders narrowed significantly to approximately 98 million yuan [1] Group 1: Cloud Subscription Business - The cloud subscription business maintained industry leadership, signing 304 new clients including major enterprises such as Geely Holding, Mengniu Group, and Moutai Technology [1] - Key projects with clients like China Aviation Group and Dongfeng Motor were successfully launched, enhancing client management systems [1] - Kingdee Cloud products, including Kingdee Cloud Cangqiong and Kingdee Cloud Xinghan, generated approximately 845 million yuan in revenue, reflecting a year-on-year growth of about 34.3% [1] Group 2: Small and Micro Enterprises Market - Kingdee Cloud Xingkong led the growth in the small and micro enterprises market, with a customer base of 46,000, a year-on-year increase of approximately 9.5% [2] - The cloud subscription revenue from Kingdee Cloud Xingkong was about 740 million yuan, growing by approximately 19.0%, with a net dollar retention rate (NDR) of 94% [1][2] Group 3: AI Technology Integration - Kingdee International is integrating AI technology into all its SaaS products and services, with a focus on "AI first" [2] - The total contract value for AI-related services exceeded 150 million yuan during the reporting period [2] - New AI platforms and intelligent agents were launched, with significant contracts signed with clients such as Hisense Group and China CNR [2] Group 4: Future Strategy - The Chairman and CEO of Kingdee International emphasized that AI and SaaS are reshaping the industry landscape, providing unprecedented growth opportunities [3] - The company will continue to adhere to its core strategies of "AI first, subscription first, and globalization" to become a leading global enterprise management AI company [3]

Core Viewpoint - Kingdee International Software Group Limited reported a revenue of approximately RMB 3.192 billion for the first half of 2025, representing a year-on-year growth of about 11.2%, with cloud service revenue reaching approximately RMB 2.673 billion, up by 11.9% [1] Group 1: Financial Performance - The company disclosed its AI contract amount for the first time, exceeding RMB 150 million in the first half of 2025, emphasizing the integration of AI technology into all SaaS products and services [1] - Kingdee's cloud products, Kingdee Cloud·Cangqiong and Kingdee Cloud·Xinghan, generated a combined revenue of approximately RMB 845 million, reflecting a year-on-year growth of about 34.3% [2] - The net dollar retention rate (NDR) for these products was reported at 108% [2] Group 2: Market Expansion - Kingdee Cloud·Xingkong, targeting growth enterprises, achieved a cloud subscription revenue of approximately RMB 740 million, with a year-on-year growth of about 19% and an NDR of 94% [2] - The company is actively expanding its global strategy, with services now covering 172 countries and regions, supporting 14 languages, and assisting over 1,000 overseas clients in digital operations [3] Group 3: Future Outlook - The CFO of Kingdee expressed confidence in achieving profitability in 2025, with expected operating cash flow exceeding RMB 1 billion [3] - The company anticipates that AI revenue will account for 30% of total revenue by 2030, with ongoing investments in AI talent and product management [3]

Core Insights - Kingdee International Software Group Co., Ltd. reported a revenue increase of approximately 11.2% year-on-year, reaching 3.192 billion yuan for the first half of 2025 [1] - The company secured AI contract amounts exceeding 150 million yuan, signing key clients such as Hisense Group, Tongwei Co., Ltd., and China Jinmao Holdings Group [1] - The Chairman and CEO, Xu Shaochun, emphasized that AI + SaaS is reshaping the industry landscape and providing unprecedented opportunities for enterprise management, injecting strong growth momentum into Kingdee [1] Financial Performance - Revenue for the first half of 2025 was 3.192 billion yuan, reflecting an 11.2% increase compared to the previous year [1] - AI contract amounts surpassed 150 million yuan, indicating a significant push towards AI commercialization [1] Client Acquisition - Kingdee successfully signed contracts with major clients including Hisense Group, Tongwei Co., Ltd., and China Jinmao Holdings Group, highlighting its growing influence in the market [1] Industry Impact - The integration of AI and SaaS is seen as a transformative force in the industry, creating new possibilities for enterprise management and positioning Kingdee for future growth [1]

Core Viewpoint - The article highlights the significant resurgence of the U.S. IPO market, marked by Figma's successful debut on the New York Stock Exchange, which reflects strong investor interest in high-growth tech stocks and AI themes [2][3]. Group 1: Figma's IPO Performance - Figma's opening price was $83, more than double its issuance price of $33, reaching a peak of nearly $125 during trading, ultimately closing at $115.5, representing a 250% increase on its first day and a market capitalization of $67.6 billion [2][6]. - The IPO raised $1.2 billion by selling 36.9 million shares, indicating strong demand and investor confidence in the company [6]. - Figma's performance is seen as a pivotal moment for the tech IPO market, potentially encouraging more AI-related tech companies to pursue public listings [3][6]. Group 2: Market Context and Trends - The IPO occurred amidst a robust rebound in the U.S. tech sector, with major companies like Microsoft and Meta reporting strong earnings, contributing to a rise in the Nasdaq and S&P 500 indices [7]. - In 2025, the U.S. IPO market has already seen a total of 59 IPOs in Q2, raising $15.02 billion, surpassing the 45 IPOs and $11.23 billion raised in Q1 [8]. - The total IPO fundraising for the first half of 2025 reached $26.25 billion, significantly higher than the total amounts raised in 2022 ($7.7 billion) and 2023 ($19.4 billion) [9]. Group 3: AI Integration and Competitive Landscape - Figma is accelerating its AI capabilities to maintain its competitive edge in the design software industry, having launched several AI features aimed at enhancing design efficiency [11][12]. - The competitive landscape is intensifying, with other platforms like Canva and Adobe rapidly integrating AI functionalities to capture market share [12]. - Investors are increasingly focused on software companies with strong AI capabilities, which are seen as key drivers for valuation reassessment [13].