Key Takeaways The Q1 revenues are projected at $11B, suggesting a 5% y/y fall, with EPS at $0.28, indicating a 60% decline.NIKE is rebalancing its portfolio, investing in innovation and strengthening wholesale partnerships.Tariffs, elevated SG&A and weakness in China are expected to pressure near-term margins and sales.NIKE Inc. (NKE) is slated to release first-quarter fiscal 2026 results on Sept. 30. The leading sports apparel retailer is estimated to have witnessed year-over-year declines in the top and b ...

Core Viewpoint - NIKE Inc. is expected to report declines in both revenue and earnings for the fourth quarter of fiscal 2025, with significant challenges in lifestyle product sales and digital revenues [1][4][8]. Revenue and Earnings Estimates - The Zacks Consensus Estimate for fiscal fourth-quarter revenues is $10.7 billion, reflecting a 15.4% decline year-over-year [2]. - The earnings estimate for the fourth quarter is 11 cents per share, indicating an 89.1% decrease from the previous year [2]. - Earnings estimates have remained unchanged over the last 30 days [2]. Market Challenges - NIKE faces ongoing challenges such as weak lifestyle product sales, sluggish digital revenues, and headwinds in Greater China and certain EMEA markets [4][8]. - The lifestyle segment, particularly in digital channels, has been struggling due to macroeconomic factors like inflation and rising interest rates [5]. - There are notable declines in consumer traffic in Greater China, with lower sell-through rates and reduced brick-and-mortar traffic [5]. Financial Outlook - For the fourth quarter, NIKE anticipates a revenue decline in the mid-teens, primarily due to North American shipment timing and foreign exchange headwinds [7]. - Gross margin is projected to decrease by 400-500 basis points, while SG&A expenses are expected to rise in the low to mid-single digits [7][9]. Strategic Initiatives - NIKE is focusing on strategic pricing and supply-chain optimization to cushion the bottom line [10]. - The company is prioritizing sports performance and product innovation to enhance brand appeal, with new product launches expected to support fiscal fourth-quarter performance [11]. - NIKE is revitalizing its digital and retail strategy by reducing promotions and improving premium brand positioning [12]. Stock Performance and Valuation - NIKE shares have decreased by 38.5% over the past year, underperforming the broader Consumer Discretionary sector and the S&P 500 [13][14]. - The current stock price of $59.79 is 39% below its 52-week high of $98.04, and it trades at a forward P/E multiple of 30.81X, above the industry average of 24.3X [18]. Long-term Growth Narrative - NIKE's strategic initiatives are aimed at building a strong foundation for long-term growth by enhancing its competitive position and deepening consumer engagement [20]. - The company is adapting to market shifts while maintaining leadership in sports and lifestyle apparel, although short-term revenue challenges are anticipated [21][22].

The steady fall in the share price over the last three years might have shareholders wondering if Nike will ever return to its former glory. While sales are expected to remain soft in the near term, the stock's valuation may undervalue Nike's long-term growth potential. Recent sales trends It seemed the stock was in the process of bottoming out when Elliott Hill, who worked at Nike for over 30 years, was hired as CEO in October. However, investors can't expect the stock to rebound in a year when analysts ex ...

Core Insights - NIKE Inc. has experienced a 6.2% drop in stock price following the release of its third-quarter fiscal 2025 results, despite exceeding earnings per share (EPS) and revenue estimates, due to year-over-year declines in both metrics [1][4] - The company is facing challenges such as weak retail performance, declining traffic, and a cautious outlook for the fourth quarter, influenced by new tariffs and macroeconomic uncertainties [2][3] Financial Performance - For fiscal 2025, NIKE anticipates a revenue decline in the mid-teens and a gross margin drop of 400-500 basis points, with SG&A expenses expected to rise in the low to mid-single digits [3][10] - The Zacks Consensus Estimate indicates year-over-year declines of 10.4% in revenues and 46.6% in EPS for fiscal 2025, with fourth-quarter estimates showing declines of 11.3% in revenues and 74.3% in EPS [10] Market Position - NIKE's stock has underperformed compared to industry peers, with a 27.2% decline over the past year, while the broader Consumer Discretionary sector and S&P 500 have seen growth [5][8] - The current share price of $67.39 is close to its 52-week low of $65.17, reflecting a 31.3% discount from its 52-week high of $98.04 [9] Strategic Initiatives - NIKE is focusing on repositioning itself for sustainable growth through intensified sports focus, product diversification, and improved marketing strategies [16][20] - The company is enhancing its digital and retail strategies by reducing promotions and optimizing its NIKE Direct ecosystem to improve consumer engagement and brand loyalty [19][20] Competitive Landscape - NIKE's performance is notably weaker than competitors like lululemon and Skechers, which have seen smaller declines, while Adidas has experienced growth [8] - The company is leveraging athlete-driven storytelling and cultural moments to reinforce brand distinction and enhance consumer loyalty [18]