New York, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Fortude, a global digital solutions leader, announced that it has achieved the sought-after Analytics on Microsoft Azure specialization, reinforcing its status as a Cloud & AI platforms solutions provider. The milestone underscores its growing alliance with Microsoft and validates Fortude’s deep experience in planning and delivering analytics solutions on Microsoft Azure.   The specialization will help Fortude further amplify the value it delivers to customers an ...

Core Insights - The generative AI technology transformation is driving intense competition among database vendors [2][3] - Traditional vendors are being challenged by cloud-native distributed databases, prompting adjustments in data strategies to better align with enterprise AI use cases [3][4] - The competition between Databricks and Snowflake highlights the ongoing battle in the cloud lakehouse space, with both companies striving to capture market share [4][15] Industry Dynamics - The emergence of generative AI applications has not yet produced widely adopted enterprise solutions, primarily due to issues like "hallucination" in AI outputs [5] - The evolution of the database market is a natural progression, influenced by technological advancements and changing enterprise needs [5][6] - The concepts of data warehouses and data lakes have evolved, with data lakes emerging to address the limitations of traditional data warehouses in handling unstructured data [9][10] Technological Developments - The introduction of the lakehouse architecture by Databricks in 2020 aims to combine the benefits of data warehouses and data lakes, enhancing data management capabilities [11][12] - Databricks has positioned itself as a leader in the lakehouse space, leveraging open-source technologies like Apache Spark and Delta Lake to build a comprehensive product suite [13][19] - Snowflake has also made significant strides in AI and data analytics, acquiring multiple companies to enhance its platform and compete effectively with Databricks [22] Competitive Landscape - Databricks and Snowflake are engaged in a fierce competition, with both companies focusing on enhancing their AI capabilities and expanding their customer bases [18][21] - Recent trends indicate a shift in market demand from traditional data warehouses to lakehouse technologies, benefiting Databricks [21] - The competition has prompted both companies to explore acquisitions and partnerships to strengthen their positions in the AI-driven database market [15][17] Market Trends - The global big data analytics market is projected to reach $549.73 billion by 2028, indicating a growing demand for advanced data management solutions [13] - The integration of AI capabilities into database solutions is becoming essential, as enterprises seek to leverage data for actionable insights [14][27] - The database market is increasingly competitive, with numerous startups and established companies vying for market share, particularly in the lakehouse segment [15][27]