北汽股份今年的快速增长源于系统性变革。在成本管控方面，北汽股份采取了多项措施，包括全面成本 管理体系和精细化成本分析体系，涵盖研发、采购、生产等全流程成本管控。 营销模式革新同样功不可没。北汽股份董事长王昊亲自践行"用户型企业"理念，他运营个人视频号直接 与用户互动，坚持不删除任何评论——无论是表扬还是批评。"3个月内，我走访了20余家经销商，与 100多位用户面对面沟通。"王昊在2025中国汽车论坛上分享道，这种零距离沟通使北汽能够更精准、直 观地收集和把握用户需求，推动产品完善升级。 转自：北京日报客户端 北汽股份在2025年上半年交出了一份亮眼的成绩单：上半年终端销售5.8万辆，同比增长29%，4-6月单 月销量连续破万。 在硬派越野市场，北汽股份旗下自主品牌北京越野持续保持行业引领地位。7月19日，BJ40燃油将在河 北张家口天地梁专业越野基地上市，这家拥有六十余年造车历史的老牌车企正将"越野平权"战略推向纵 深。 市场佳绩：硬派越野的"北汽现象" 横向对比行业数据，北汽股份在越野车市场的影响力愈发凸显。2025年上半年，北汽股份在激烈市场竞 争中实现了稳健增长，BJ40增程成为现象级产品，上市仅48 ...

Core Viewpoint - Beijing Automotive aims to revitalize its brand and expand its market presence by transitioning from traditional off-road vehicles to a broader audience through a "five transformations" strategy [2] Group 1: Market Position and Challenges - Beijing Automotive, established in 1958, has a rich history but faces challenges such as low brand awareness and market presence [2] - The hard-core off-road vehicle market has seen a slight increase in market share from 1.98% in 2020 to 2.91% in Q1 2025, but it remains a niche segment within the overall SUV market [2] Group 2: Strategic Transformations - The company is focusing on making off-road vehicles more accessible by introducing smarter and more fuel-efficient models, aiming to shift from a niche to a mass market [5] - Beijing Automotive is leveraging new energy technologies to redefine off-road vehicles, addressing concerns about fuel consumption and range anxiety with extended-range technology [5][6] - The BJ40 extended-range version and BJ60 Thunder models achieve a remarkable 1200 km range, catering to both off-road and urban commuting needs [5] Group 3: User-Centric Approach - The company is transitioning from a production-oriented to a user-oriented business model, emphasizing direct communication with customers to better understand their needs [6] - Engaging with users through social media and direct feedback is a key strategy for building trust and improving product offerings [6][7] Group 4: Brand Building and Long-Term Vision - Brand building is viewed as a long-term commitment, with a focus on delivering high-quality products and reliable services to gain user trust [7] - The importance of user-centered brand development is highlighted, with a belief that genuine user engagement leads to better brand loyalty [7][8] - The company acknowledges the challenges of building a strong brand in a competitive market, emphasizing the need for consistent quality and service over time [8]