北京时间1月8日，被誉为科技界"春晚"的CES2026拉开大幕，宝马集团新世代首款力作BMW iX3登台，正与本届CES"AI场景化落地"核心理念深度契合。 自2016年以来，宝马便一直是CES令人瞩目的焦点。从2023年的BMW i数字情感交互概念车(Dee)描绘"数字情感伙伴"的愿景，到2025年发布BMW全景 iDrive与BMW操作系统X重构人车交互，近年来，宝马更始终站在技术的最前沿。 聚焦宝马新世代，它不是一款新车，更代表了宝马在设计、技术、智能与驾控领域的全面革新，更定义了BMW品牌下一代车型的发展方向。BMW iX3作为 新世代首款车型，诞生于完全为纯电驱动的全新车辆架构，集中展现了宝马新世代车型的创新技术集群，融合第六代BMW eDrive电驱技术，以及以数字化 体验为核心的创新科技集群，并通过全新智能电子电气架构，BMW首创全景iDrive、BMW驾控超级大脑(Heart of Joy)和大圆柱电池的应用，让智能驾驶乐 趣再次革新。 自2025年9月全球首发以来，新世代BMW iX3在欧洲迅速赢得市场与行业双重认可，先后获得德国"金方向盘"大奖的"最佳创新车型"，及英国《Top Gear》 ...

Group 1 - The core concept of BMW's new generation smart cockpit is to integrate advanced technology with classic design, showcasing a significant leap in human-machine interaction [2][4][8] - BMW's innovative technologies include the industry-first panoramic iDrive, which features four major interactive technologies: horizon panoramic display, new 3D head-up display, ultra-sensitive control steering wheel, and a central control screen [4][8] - The horizon panoramic display technology replaces traditional instrument panels with a projection system that displays information on the lower part of the windshield, offering a width of over 1 meter and an area of 40 inches [7][8] Group 2 - BMW emphasizes that true innovation must not compromise safety, maintaining a driver-centric approach while integrating advanced technologies [8][9] - The company is focusing on AI innovations and deep customization to penetrate the Chinese electric vehicle market, collaborating with local partners to develop tailored smart solutions [10][12] - BMW's localized strategy includes the development of a China-specific version of the BMW new generation operating system X, which optimizes user experiences based on local preferences and integrates popular digital services [15]