关注 「电动车公社」 和我们一起重新思考汽车 就在前两天，小鹏汽车发了一条微博： "这个行业很久没有眼前一亮的变化了，改变从现在开始！" 言外之意，小鹏即将和华为联合搞个大的。这一下激起很多网友遐想，什么"投华一念起，刹觉天地宽"的调侃层出不穷 。 不过，这所谓的"改变"其实早就透题了： 双方即将针对 HUD 展开合作！ 果不其然，在第二天的小鹏汽车发布会上， 就官宣 小鹏 G7 将首发搭载 "追光全景"抬头显示 ，该技术由小鹏汽车与华为乾崑智能联合打造。 简 单来说， 小鹏和华为的合作，是 前者负责软件，后者负责硬件， 针对 AR-HUD 普 遍存在的不足，进行优化和创新。 目标也非常明确，剑指"世界上最优秀的汽车抬头显示系统"。 那么，HUD和HUD之间到底有啥不一样？会不会彻底改变未来的座舱生态？ 今天，我们就来好好聊一聊。 01. 为啥要革HUD的命？ 老规矩，聊技术前先来个名词解释：所谓 HUD 就是 Head Up Display ，直译 "抬头显示"。 它的本质，就是把仪表盘上的信息以光学投影的形式投到风挡玻璃上，从而 让驾驶员更多地直视前方，大幅减少低头看仪表盘次数，以提升安全性 的一种新 技 ...

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]