转自：北京日报客户端 自2016年参加CES以来，宝马在这场科技盛会上已经发布了多款产品：2023年的BMW i数字情感交互概 念车（Dee）描绘出"数字情感伙伴"的愿景，2025年发布的BMW全景iDrive与BMW操作系统，重构了 人车交互。而在1月8日开幕的CES 2026SHANG，宝马集团新时代首款车型BMW iX3正式登场。 据了解，新世代BMW iX3诞生于为纯电驱动打造的全新车辆架构，其融合了第六代BMW eDrive电驱技 术，以及以数字化体验为核心的创新科技集群，并通过全新智能电子电气架构、BMW首创全景 iDrive、BMW驾控超级大脑（Heart of Joy）和大圆柱电池的应用，让智能驾驶乐趣再次革新。 同时，宝马还在此次CES上展现了如何将AI技术深度融入真实驾驶场景。AI大语言模型、BMW视平线 全景显示等，将导航、娱乐与车辆控制无缝融合，打造出"所见即所得"的沉浸式座舱体验。这些创新技 术除搭载于iX3上外，还将从2026年起扩展至40款全新或升级产品。 此外，基于全球统一的高标准，宝马还专为中国市场打造了新世代BMW iX3长轴距版。长轴距版将深 度融合国内本土智慧的智能座舱 ...

北京时间1月8日，被誉为科技界"春晚"的CES2026拉开大幕，宝马集团新世代首款力作BMW iX3登台，正与本届CES"AI场景化落地"核心理念深度契合。 自2016年以来，宝马便一直是CES令人瞩目的焦点。从2023年的BMW i数字情感交互概念车(Dee)描绘"数字情感伙伴"的愿景，到2025年发布BMW全景 iDrive与BMW操作系统X重构人车交互，近年来，宝马更始终站在技术的最前沿。 聚焦宝马新世代，它不是一款新车，更代表了宝马在设计、技术、智能与驾控领域的全面革新，更定义了BMW品牌下一代车型的发展方向。BMW iX3作为 新世代首款车型，诞生于完全为纯电驱动的全新车辆架构，集中展现了宝马新世代车型的创新技术集群，融合第六代BMW eDrive电驱技术，以及以数字化 体验为核心的创新科技集群，并通过全新智能电子电气架构，BMW首创全景iDrive、BMW驾控超级大脑(Heart of Joy)和大圆柱电池的应用，让智能驾驶乐 趣再次革新。 自2025年9月全球首发以来，新世代BMW iX3在欧洲迅速赢得市场与行业双重认可，先后获得德国"金方向盘"大奖的"最佳创新车型"，及英国《Top Gear》 ...

Core Insights - The upcoming Chengdu Auto Show in 2025 will feature a variety of vehicles, models, and manufacturer presentations, highlighting the importance of attending press conferences to gain deeper insights into vehicle design and development [1] Group 1: Vehicle Presentation - At the Shanghai Auto Show, BMW showcased a series of new generation models that reflect significant changes in design, technology, and brand philosophy [3] - The new generation models are equipped with BMW's latest intelligent electronic architecture, including the panoramic iDrive and advanced AI capabilities [5] Group 2: Vehicle Design and Performance - The design of vehicles is increasingly focused on emotional value, with various aesthetic approaches such as space-oriented and engineering-oriented designs [8] - The Li Auto MEGA model features a unique "bullet head" design prioritizing aerodynamics, achieving a drag coefficient of only 0.215 while maintaining a spacious interior [10] - Advanced powertrain configurations, such as three-motor and four-motor drives, are becoming standard, allowing for independent wheel control and enhanced vehicle dynamics [12][14] Group 3: Structural Integrity and Safety - The design of the vehicle's body is a key indicator of a manufacturer's technical capabilities, with modern techniques like die-casting being favored for their advantages [15] - Vehicle stiffness and strength are critical metrics, with stiffness affecting handling and NVH performance, while strength relates to safety during collisions [17][21] Group 4: Cultural Significance - The philosophy of automotive design emphasizes the creation of timeless vehicles, as exemplified by Porsche's evolution from the 356 to the iconic 911, which maintains classic design elements [23] - Porsche has achieved significant success in motorsport, winning numerous championships and creating unique community experiences through events and driving experiences [25]

Core Viewpoint - Xiaopeng Motors is collaborating with Huawei to innovate in the HUD (Head-Up Display) technology, aiming to enhance the driving experience and safety through advanced AR-HUD features [5][21][63]. Group 1: Collaboration Details - Xiaopeng Motors announced a partnership with Huawei to develop the "Chasing Light Panorama" HUD, which will debut in the Xiaopeng G7 [5][21]. - The collaboration involves Xiaopeng focusing on software while Huawei handles hardware, addressing existing limitations in current HUD technologies [7][21]. - The new HUD technology is based on Huawei's XHUD hardware, which has already received positive feedback in other models [22][24]. Group 2: HUD Technology Overview - HUD technology projects information onto the windshield, allowing drivers to keep their eyes on the road, thus improving safety [10][9]. - The current market penetration of HUDs is low, with only 16% market share as of 2024, indicating significant room for growth [20]. - Existing HUDs face challenges such as low resolution and brightness, which can lead to visual fatigue for drivers [18][17]. Group 3: Innovations in HUD - The "Chasing Light Panorama" HUD offers enhanced features such as AR light carpets, mini-map navigation, and warning indicators, providing a more immersive driving experience [29][32]. - The technology integrates with Xiaopeng's XNGP navigation data and advanced driving assistance systems, enhancing user confidence [28][32]. - Compared to traditional HUDs, the new system aims to reduce visual clutter and improve clarity, making it more user-friendly [34][41]. Group 4: Competitive Landscape - Other companies, such as Xiaomi, are exploring alternative display technologies like the "Sky Screen," which aims to provide information without the drawbacks of traditional HUDs [35][41]. - Various manufacturers are experimenting with different HMI (Human-Machine Interface) designs, indicating a trend towards more integrated and user-friendly vehicle interfaces [53][64]. - The evolution of HMI design reflects the industry's shift towards enhancing driver safety and experience through innovative technologies [62][63].

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]

Core Insights - BMW Group is showcasing over 30 new models from its brands BMW, MINI, and BMW Motorrad at the 2025 Shanghai Auto Show, with the highlight being the new generation driving pleasure concept car featuring advanced technologies [1][3] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, marking a milestone year for the company [3][6] - The first model from the new generation is set to be mass-produced overseas this year and in China next year, with the first China-exclusive model being the BMW iX3L [3][6] Technology and Innovation - The new generation models will incorporate a new electronic architecture, panoramic iDrive, a super brain for driving control, and large cylindrical batteries, showcasing BMW's commitment to electric and digital advancements [1][6] - BMW plans to launch over 10 new models in China in 2025 and more than 20 models, including new generation vehicles, between 2026 and 2027 [6] - The new generation is not just a vehicle but a comprehensive representation of BMW's innovative approach, integrating advanced design, technology, and user experience [6][7] AI and User Experience - BMW is enhancing its vehicles with smart technologies, including the introduction of the "giant cinema" version of the BMW new generation intelligent cockpit at the auto show, providing an immersive user experience [9] - The company has over 600 AI applications globally and plans to integrate the DeepSeek feature into several new models sold in China this year [9][10] - BMW's new generation operating system X is developed with insights from its Chinese R&D team, optimizing user interaction based on extensive research into local consumer habits [10]