Core Insights - The 2025 Shanghai Auto Show showcased a significant focus on advanced technologies in new vehicles, with traditional automakers also highlighting their internal combustion engine innovations [1][11] - The event marked a shift from flashy marketing to a spotlight on cutting-edge technologies, particularly in the electric vehicle (EV) sector [1] Electric Vehicle Technologies - Breakthroughs in ultra-fast charging and battery technologies were prominent, with companies like BYD introducing a 1000kW flash charging system capable of providing approximately 400 kilometers of range in just 5 minutes [2] - Star Charging presented a "liquid-cooled ultra-fast charging 2.0" product with a maximum power of 10 megawatts, significantly enhancing charging efficiency for 800V high-voltage platform vehicles [2] - Huawei unveiled a full liquid-cooled ultra-fast charging station with a peak power of 1.5 megawatts, capable of charging heavy-duty vehicles to 90% in just 15 minutes [3] - CATL introduced its second-generation supercharging battery with a peak charging power of 1.3 megawatts, supporting a charging rate of up to 12C [3] Internal Combustion Engine Developments - Despite the rise of EVs, traditional fuel vehicles remain relevant, with over 70% of current models still relying on engines for power [11] - Volkswagen showcased its fifth-generation EA888 engine, which has a power increase of 23.5%, achieving a maximum power of 200kW and a fuel consumption of 8.35L per 100km [11] - Great Wall Motors presented a self-developed 4.0T V8 twin-turbo engine with a maximum power of 549 horsepower and a peak torque of 800 Nm [12] - Changan Automobile introduced a 500Bar ultra-high-pressure direct injection engine, enhancing fuel efficiency and performance [13] Smart Cockpit Innovations - The auto show highlighted advancements in smart cockpit technologies, with companies like SenseTime showcasing vehicles equipped with AI assistants capable of natural conversation and emotional recognition [6] - AI technologies are transforming vehicles into more interactive and user-friendly environments, with systems that can adjust settings based on user emotions [6][9] - BMW introduced its new generation intelligent cockpit, emphasizing a user-friendly interface that enhances safety and interaction [10]

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

Core Insights - BMW has reached a record high of €9.1 billion in R&D investment, focusing on the "new generation models" set to be mass-produced in China next year [1] - The "new generation" represents the third phase of BMW's transformation strategy, which aims to rethink the core of automotive design with an emphasis on electric mobility [2][11] - The company is facing significant challenges in the Chinese market, with a 17.2% year-on-year decline in sales, indicating a need for strategic adjustments to regain market share [12] Group 1: Transformation Strategy - The transformation strategy consists of three phases: the initial "Project i" for electric vehicles, followed by models with diverse powertrains, and culminating in the new generation models that incorporate advanced technologies [1][2] - The new generation concept car features a distributed four-motor system capable of delivering 18,000 Nm of wheel torque, enhancing performance and stability [8] - BMW's approach to intelligent cockpit design emphasizes a balance between physical controls and digital displays, aiming to improve driver focus and interaction [10][11] Group 2: Market Position and Challenges - BMW's sales in China have been significantly impacted, with the company selling 155,000 vehicles in Q1, marking a 17.2% decline, making it the largest single market for sales drop [12] - The luxury car market in China is increasingly competitive, with local brands redefining luxury standards through advanced technology and features [12][16] - BMW's strategy to counteract these challenges includes a "car sea" tactic, planning to launch over 40 new models globally in the next three years to cover various market segments [12][16] Group 3: Localization and Technology Integration - BMW is focusing on deep localization in China, incorporating mainstream technology solutions and collaborating with local firms for software and battery development [16] - The company has established three software companies in China to enhance vehicle software development and customer experience [16] - BMW's new generation operating system X has 70% of its source code developed and optimized in China, reflecting a commitment to local market needs [16]

Group 1 - The core concept of BMW's new generation smart cockpit is to integrate advanced technology with classic design, showcasing a significant leap in human-machine interaction [2][4][8] - BMW's innovative technologies include the industry-first panoramic iDrive, which features four major interactive technologies: horizon panoramic display, new 3D head-up display, ultra-sensitive control steering wheel, and a central control screen [4][8] - The horizon panoramic display technology replaces traditional instrument panels with a projection system that displays information on the lower part of the windshield, offering a width of over 1 meter and an area of 40 inches [7][8] Group 2 - BMW emphasizes that true innovation must not compromise safety, maintaining a driver-centric approach while integrating advanced technologies [8][9] - The company is focusing on AI innovations and deep customization to penetrate the Chinese electric vehicle market, collaborating with local partners to develop tailored smart solutions [10][12] - BMW's localized strategy includes the development of a China-specific version of the BMW new generation operating system X, which optimizes user experiences based on local preferences and integrates popular digital services [15]

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]

4月23日，上海汽展将拉开帷幕，届时各大车企将会带来旗下重磅车型和创新科技，都有哪些展台值得去打卡呢？ 宝马集团：7.1号馆 打卡理由："巨幕影院"和收藏级宝马跑车 宝马集团的展台可谓精心设计，别出心裁地将BMW新世代超感智能座舱搬上去，并打造成"巨幕影院"的规模。据宝马集团介绍，参观者能近距离、细致入 微地领略4个智能座舱的人机交互界面，沉浸感受BMW的划时代智能体验。 日新月异的时代，宝马从未停止突破创新。据介绍，BMW新世代车型取消传统仪表盘设计，取而代之的是超1米宽的超宽视域视平线全景显示投影，具备 100000:1的图像对比度，能呈现4K级超清画质。创新应用的纳米涂层玻璃，确保全景投影图像所有座位用户都能清晰看见，且不受偏光墨镜干扰，投影图像 还带有3D景深效果，几乎与路面平齐。如此一来，驾驶员视野内无远端物理屏或传统仪表盘遮挡，视觉焦点始终聚焦前方，使驾驶更专注、信息获取更高 效。 除了沉浸式互动体验外，宝马集团还为参观者带来全球限量50台，售价414万元的BMW Skytop"收藏级跑车"。造型致敬BMW 507和BMW Z8等宝马敞篷跑 车的设计语言，车身线条简洁精准且富有张力，车头搭载专门定 ...

Core Insights - BMW Group announced a robust lineup for the 2025 Shanghai Auto Show, featuring over 30 models across its three brands: BMW, MINI, and BMW Motorrad, showcasing innovative technologies and concepts [1] Group 1: New Technologies and Innovations - The new generation BMW driving pleasure concept car will make its global debut, marking the entry into the 2.0 era of driving pleasure with a revolutionary "Heart of Joy" system that integrates powertrain and driving dynamics for precise responses under 1 millisecond [3] - The technological backbone of the new generation driving pleasure includes a new intelligent electronic architecture and three breakthrough innovations: panoramic iDrive, the driving control super brain, and a revolutionary cylindrical battery, redefining the core advantages of automobiles [5] Group 2: User-Centric Features - The new generation super sensory intelligent cockpit will have its Asian debut, featuring ergonomic designs and a new operating system that integrates local innovations, enhancing user interaction with AI-powered personal assistants [5][7] - The intelligent cockpit is developed by BMW's China R&D team, focusing on local user needs, showcasing five major driving scenarios that cover interface design, human-vehicle dialogue, multi-screen navigation, digital ecosystem integration, and personalized choices [7] Group 3: Product Launches and Special Editions - The "Sport King" BMW 3 Series celebrates its 50th anniversary with a limited edition model, while the "Track King" BMW M will showcase the M4 high-performance limited edition and the new BMW X3 M50 xDrive performance vehicle for the first time in China [9] - The new generation X concept car and the new MINI JCW family will also be unveiled, alongside multiple new models from BMW Motorrad, emphasizing comfort, intelligence, and safety for riders [9] Group 4: Artistic and Luxury Offerings - The globally limited 50 units of the BMW Skytop will highlight BMW's legacy in convertible cars, merging design aesthetics with high-performance genes [11] - The latest BMW art car, designed by renowned contemporary artist Julie Mehretu, will also be showcased, representing the fusion of aesthetics, technology, and social innovation through advanced 3D drawing techniques [11]