Core Insights - The 2025 Shanghai Auto Show showcased a significant focus on advanced technologies in new vehicles, with traditional automakers also highlighting their internal combustion engine innovations [1][11] - The event marked a shift from flashy marketing to a spotlight on cutting-edge technologies, particularly in the electric vehicle (EV) sector [1] Electric Vehicle Technologies - Breakthroughs in ultra-fast charging and battery technologies were prominent, with companies like BYD introducing a 1000kW flash charging system capable of providing approximately 400 kilometers of range in just 5 minutes [2] - Star Charging presented a "liquid-cooled ultra-fast charging 2.0" product with a maximum power of 10 megawatts, significantly enhancing charging efficiency for 800V high-voltage platform vehicles [2] - Huawei unveiled a full liquid-cooled ultra-fast charging station with a peak power of 1.5 megawatts, capable of charging heavy-duty vehicles to 90% in just 15 minutes [3] - CATL introduced its second-generation supercharging battery with a peak charging power of 1.3 megawatts, supporting a charging rate of up to 12C [3] Internal Combustion Engine Developments - Despite the rise of EVs, traditional fuel vehicles remain relevant, with over 70% of current models still relying on engines for power [11] - Volkswagen showcased its fifth-generation EA888 engine, which has a power increase of 23.5%, achieving a maximum power of 200kW and a fuel consumption of 8.35L per 100km [11] - Great Wall Motors presented a self-developed 4.0T V8 twin-turbo engine with a maximum power of 549 horsepower and a peak torque of 800 Nm [12] - Changan Automobile introduced a 500Bar ultra-high-pressure direct injection engine, enhancing fuel efficiency and performance [13] Smart Cockpit Innovations - The auto show highlighted advancements in smart cockpit technologies, with companies like SenseTime showcasing vehicles equipped with AI assistants capable of natural conversation and emotional recognition [6] - AI technologies are transforming vehicles into more interactive and user-friendly environments, with systems that can adjust settings based on user emotions [6][9] - BMW introduced its new generation intelligent cockpit, emphasizing a user-friendly interface that enhances safety and interaction [10]

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶段，宝 马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现一个全新面貌 的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我们正 在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 在M研发车手彦斯·科林曼（Jens Klingmann）的驾驶下，新世代概念车三次冲坡后顺利完成了挑战，且在陡坡上进行了停留。 在 ...

图片来源：宝马官方 "将智能座舱搬到舞台上，除了宝马，还有谁？这种大胆前卫的设计，很有科技感，也很宝马。"在2025 上海车展宝马展台上，笔者听到多位参观者如此说道。 采用"巨幕影院"的形式对外展示BMW新世代超感智能座舱，可以很直观地让观众近距离、沉浸式感受 到宝马在智能座舱上的创新设计理念。 对于这个划时代的智能座舱，宝马集团技术运营开发高级副总裁史蒂芬·杜力赫先生表示："BMW新世 代车型的创新不仅体现在车辆外观上，在操作系统和交互技术细节等方面都有飞跃式的进展。最新推出 BMW首创全景iDrive及BMW操作系统X将带来划时代的人机交互体验，把经典设计与创新科技完美结 宝马集团技术运营开发高级副总裁史蒂芬·杜力赫 友商争相效仿 从最开始BMW新世代概念车发布时，宝马就开始逐步对外透露其在智能座舱上的一些划时代创新技 术。 2025 CES上，宝马正式对外公布了BMW首创全景iDrive，涵盖了四大交互"黑科技"：行业首创的视平 线全景显示、全新3D抬头显示、超感智控方向盘以及BMW首创向心中控。 合到一起。" 图片来源：宝马官方 其中，视平线全景显示是宝马自主研发的超近距投影平视显示技术，它的出现直接 ...

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]

BMW新世代超感智能座舱是宝马中国研发团队洞察本土用户需求、深度参与研发的产品，更懂中国用 户。例如，首批推出的 "用车专家"(Car Genius)和"出行伴侣"(Travel Companion)两大AI 智能体，针对中 国用户高频需求，将展现完备的智能交互能力。在本次车展上，宝马还将展示智能座舱内覆盖中国用户 的5大用车场景，包括界面设计与交互、人车对话、多屏导航、数字生态融合以及个性化选择。 中国经济网北京3月31日讯 今日，宝马集团宣布，将为2025年上海车展带来硬核阵容，包括多项革新性 的创新技术，以及含概念车、艺术车和新产品在内的超30款车型矩阵，覆盖旗下三大品牌BMW、MINI 与BMW Motorrad，多维度展示智能驾趣。 首先是BMW新世代驾趣概念车将迎来全球首发，智能时代，宝马驾趣新世代进入2.0时代。该车采用 的"驾控超级大脑" (Heart of Joy)是一场革命性的改变，将动力传动系统与驾驶动态功能进行深度融合和 集成，实现不到1毫秒的精准响应，可以最优调控车身动态，预判驾驶意图。 据悉，新世代智能驾趣的技术后盾，来自全新智能电子电气架构、三大突破性创新技术——BMW首创 全景 ...