Core Viewpoint - YOUNGOR's recent acquisition of the French luxury children's clothing brand BONPOINT aims to enhance its fashion segment amidst declining revenues and profits in the first half of 2025 [2][3] Financial Performance - In the first half of 2025, YOUNGOR reported revenue of 5.11 billion yuan, a year-on-year decrease of 10.50%, and a net profit attributable to shareholders of 1.71 billion yuan, down 8.04% [2] - The fashion segment contributed a net profit of 238 million yuan, accounting for only 14% of the company's total net profit [2][3] - The investment segment, however, generated a net profit of 1.39 billion yuan, making up over 80% of the total net profit [7] Brand Strategy - YOUNGOR is implementing a multi-brand development strategy, managing eight brands including YOUNGOR, MAYOR, and HANP, and has recently integrated BONPOINT into its portfolio [3] - The fashion segment's revenue grew by 7.82% to 3.68 billion yuan in the first half of 2025, largely due to the inclusion of BONPOINT [3] Market Positioning - BONPOINT, established in 1975, targets new middle-class families in first- and second-tier cities, operating approximately 130 stores across 30 countries with an annual revenue of about 1.5 billion euros (approximately 1.15 billion yuan) [4] - The high-end children's clothing segment is seen as a potential growth area in a competitive apparel market [5] Investment Adjustments - YOUNGOR has been divesting financial assets, selling approximately 4.175 billion yuan worth of financial investments over the past year, which is about 10.13% of its audited net assets as of the end of 2024 [7] - The company is focusing on optimizing its investment structure, increasing stakes in strategic areas while reducing exposure to financial investments [8]

Investment Rating - The report initiates coverage with a "Strong Buy" rating for the company [1][7]. Core Views - The company is focusing on its core apparel business while exiting the real estate sector, which may lead to short-term revenue pressure. However, as consumer demand recovers, the benefits of its multi-brand strategy and upgraded channel structure are expected to materialize [1][6][7]. Summary by Sections Company Overview - Founded in 1979, the company has transitioned from a three-pillar model (apparel, real estate, and investment) to a focus on its core apparel business. The apparel segment has maintained a leading market share in men's shirts and suits for over 20 years. The company officially exited the real estate business in 2024 to optimize its investment structure [6][13]. Financial Performance - In 2024, the company reported total revenue of 141.88 billion CNY, with a net profit of 27.67 billion CNY. The apparel and real estate segments contributed 48% and 53% to total revenue, respectively. The net profit breakdown was 16% from apparel, 6% from real estate, and 80% from investments [6][16]. Apparel Business Strategy - The apparel segment generated revenue of 57.34 billion CNY in 2024, with a net profit of 4.31 billion CNY. The main brand, YOUNGOR, accounted for over 90% of revenue. The company has expanded its brand portfolio to include high-end outdoor and luxury children's wear, with significant growth in sub-brands [6][43][59]. Investment and Real Estate - The company has reduced its real estate activities, with no new projects since 2023, and aims to accelerate the sale of existing inventory. In 2024, real estate revenue was 74.71 billion CNY, with a net profit of 1.54 billion CNY. The investment segment has maintained net profits between 1.5 billion to 2.5 billion CNY in recent years, focusing on fashion industry investments [6][7][39]. Profit Forecast and Valuation - The company forecasts revenues of 137.74 billion CNY, 101.73 billion CNY, and 98.22 billion CNY for 2025, 2026, and 2027, respectively, with net profits of 30.10 billion CNY, 32.11 billion CNY, and 34.57 billion CNY. The current market capitalization corresponds to a PE ratio of 11.4X for 2025 and 10.6X for 2026 [7][8].