Core Viewpoint - The launch of the Titanium 7 model by Fangcheng Leopard represents a significant innovation in the urban SUV market, combining unique product positioning and advanced design concepts to meet the evolving needs of consumers [1][17]. Product Features - The Titanium 7 is the second model in the Titanium series and the brand's first hybrid SUV, showcasing a blend of rugged design and modern aesthetics [1][5]. - It offers seven stylish color options and boasts the largest interior space among the brand's SUV lineup, with a cabin length of 3310mm and a room utilization rate of 70.9% [5][7]. - The vehicle features a storage capacity of 1000L in the trunk, expandable to 1880L with the rear seats folded, and includes 47 storage compartments designed for family travel needs [7]. Technological Innovations - The Titanium 7 is equipped with an advanced intelligent driving assistance system and offers two versions: one with laser driving assistance and one without, catering to diverse user needs [9][11]. - It introduces a new BYD Pad that supports 45 vehicle control functions and features innovative entertainment options, including game controllers and electric skateboards [9][11]. - The vehicle supports multiple terrain modes and has impressive off-road capabilities, with a minimum ground clearance of 210mm and a water wading depth of 600mm [9]. Market Positioning - The Titanium series aims to balance mainstream aesthetics with individual expression, distinguishing itself from the more rugged Leopard series [7][17]. - The Titanium 7 is positioned as a value choice in the new category of family-oriented rugged vehicles, merging sporty genes with urban aesthetics [15][17]. Sales and Pricing - The Titanium 7 is available in four configurations, with prices ranging from 179,800 to 219,800 yuan, providing consumers with a variety of options [13]. - The vehicle's fuel efficiency is notable, with a combined fuel consumption of only 4.9L per 100km and a total range exceeding 1300km when fully fueled and charged [11][13]. Brand Impact - The successful launch event in Jinan enhanced consumer awareness and appreciation of the Titanium 7, establishing a solid foundation for future market promotion [17][19]. - Fangcheng Leopard's strategic marketing and quick response to market demands are expected to strengthen its position in the competitive urban SUV market [19].

Group 1 - BYD's new model, the Fangchengbao Titanium 7, has been launched with a price range of 179,800 to 219,800 yuan, featuring four variants [2] - The Titanium 7 is positioned as a family-oriented rugged vehicle, measuring nearly 5 meters in length and 2 meters in width, providing a spacious interior with a 70.9% usable area [2] - The rear cargo space is nearly 1,000 liters, expandable to 1,880 liters with the second row folded down, capable of accommodating 18 pieces of 20-inch luggage and 5 pieces of 22-inch luggage [4] Group 2 - The Titanium 7 comes equipped with a luxury chassis featuring front double wishbone and rear five-link suspension, along with premium leather seats, seat ventilation and heating, and advanced driver assistance systems [5] - It introduces the BYD Pad, a smart tablet designed for in-car use, supporting 45 vehicle control functions, and is compatible with major mainstream tablets for charging and fixing [5] - The vehicle also features a partnership with Goodbaby for a smart interconnected pet safety seat and offers various smart functions through collaboration with Alipay, including voice coffee ordering and facial recognition payments [7] Group 3 - The Titanium 7 is equipped with self-developed electric skateboards and game controllers, enhancing family travel experiences, and includes a smart drone system for capturing travel moments [8] - The vehicle's independent suspension system ensures stability during high-speed cornering and emergency maneuvers, while the BYD Cloud Nian-C intelligent damping control system optimizes handling and comfort [10] - Safety features include the BYD Tian Shen Eye intelligent driving assistance system, a high-rigidity body structure with nine airbags, and a TSC high-speed tire blowout stability control system [10]

Group 1 - BYD's latest model, the Fangcheng Leopard Titanium 7, was officially launched on September 9, enhancing the brand's market segmentation with four configurations priced between 179,800 to 219,800 yuan [1] - The Titanium 7 features a spacious interior with a rear cabin volume of nearly 1,000 liters, which can expand to 1,880 liters when the second-row seats are folded down, accommodating up to 18 pieces of 20-inch luggage and 5 pieces of 22-inch luggage [2] - The vehicle is equipped with a comprehensive smart ecosystem, including the BYD Pad, which supports 45 vehicle control functions and is designed for in-car use, enhancing user experience [2] Group 2 - The Titanium 7 includes various comfort features such as a full leather interior, a high-quality sound system with up to 20 speakers, and a smart refrigerator with temperature control from -6°C to 50°C [1] - The vehicle supports innovative features like voice ordering and in-car payment through a partnership with Alipay, allowing users to order coffee and make payments seamlessly [3] - The Titanium 7 also introduces a unique environmental initiative by allowing users to contribute to a dedicated public welfare forest through their travel energy, promoting a meaningful travel experience [3]

Core Viewpoint - BYD's new model, the Titanium 7, serves as a testing ground for its smart ecosystem, targeting young families and outdoor lifestyles with innovative features and collaborations [2][6][21]. Group 1: Product Launch and Features - The Titanium 7 is the second model in the Titanium series, following the launch of the Titanium 3, and is positioned as a hybrid SUV with a focus on comfort and practicality for urban scenarios [2][4]. - The Titanium 7 will offer four variants, with prices ranging from 179,800 to 219,800 yuan, featuring both two-wheel and four-wheel drive options [4][6]. - It is equipped with advanced features such as a dual-arm front suspension, a five-link rear suspension, and the "Tian Shen Zhi Yan" driving assistance system [6][27]. Group 2: Target Market and User Experience - The model is specifically designed for young families and outdoor enthusiasts, emphasizing spaciousness and comfort, with a high "usable area" ratio of 70.9% [23][25]. - The Titanium 7 includes a unique electric skateboard with a range of 15 km and a top speed of 15 km/h, catering to the preferences of younger users [11][21]. - It features a smart pet safety seat that allows real-time monitoring of pets during travel, addressing the growing trend of pet ownership among young consumers [13][21]. Group 3: Technological Innovations - The Titanium 7 is the first BYD model to support "face payment" in the cabin, integrating smart ordering and payment functions through a partnership with Alipay [19][21]. - It incorporates a self-developed BYD Pad with 45 vehicle control functions, enhancing the user experience [9][21]. - The vehicle also includes a collaboration with DJI for a car-mounted drone system, appealing to the content creation needs of younger users [17][21]. Group 4: Design and Specifications - The Titanium 7 has dimensions of 4999 mm in length, 1995 mm in width, and 1865 mm in height, with a wheelbase of 2920 mm, making it a mid-large SUV [23][30]. - It is powered by a 1.5T engine with a maximum power of 115 kW, and offers dual-motor all-wheel drive and single-motor rear-wheel drive versions [30][32]. - The vehicle features two battery pack options, providing a pure electric range of 135 km to 200 km, with a combined range of up to 1300 km when fully fueled and charged [32][34]. Group 5: Market Positioning and Strategy - BYD aims to capture the evolving demands of young consumers who view vehicles as "mobile tech spaces" and lifestyle carriers, rather than just transportation means [45][46]. - The Titanium 7 is positioned in a competitive market segment, targeting a more mature audience with complex purchasing decisions, emphasizing technology, space, and situational capabilities [46].