韩国金融研究院2023年的报告显示，当地20到39岁的负债人群里，有18%的债务花在了奢侈品消费上。2024年韩国国会讨论《青年债务保护法》 时还提到，首尔20到39岁的就业青年中，约17%会主动贷款买奢侈品。 这种现象的背后和韩国的社会文化脱不开关系：求职、升职时送名牌包当礼物能拉近距离，职场和婚恋市场里，奢侈品成了展示实力的"硬通 货"；韩流明星带货加上社交媒体推波助澜，让年轻人觉得买奢侈品才能融入圈子。 在奢侈品消费这件事上，韩国和中国年轻人的选择呈现出很不一样的面貌。有数据显示，韩国人均奢侈品支出约325美元，在全球排第一。但这可 不是因为他们钱多到没处花，反而很多年轻人是贷款也要买。 这种转变的核心驱动力，是中国消费者从"符号消费"到"价值消费"的认知重构。贝恩咨询数据显示，折扣店渠道已取代全价店成为入门级奢侈品 首选。面对销售额下滑，Burberry、YSL 等品牌开始通过闪购会、内购会迎合消费者，稳住了不少客源。 在此背景下，国内不少特卖平台顺势发力，受到了很多年轻人的关注。比如唯品会近期举办的全球奢品特卖就推出一批特价奢侈品：有人在平台 抢到原价4250元的Coach包，仅花1670元，省钱效 ...

Core Insights - The luxury goods market is experiencing a shift towards discount sales, with consumers increasingly favoring private sales and online platforms for purchasing luxury items at significantly reduced prices [2][4][5] - The trend indicates that younger consumers, particularly Generation Z, are becoming more rational in their luxury spending, moving from a "social necessity" to a "self-indulgent" approach [5] Group 1: Consumer Behavior - Consumers are finding that discount sales can meet their luxury needs, with significant savings observed; for example, a Coach bag originally priced at 4250 yuan was purchased for only 1670 yuan [1][2] - The perception of luxury shopping is changing, with consumers like Song Jie expressing that "wealthy people go to boutiques, while those who understand life go to luxury discount sales" [2] Group 2: Market Trends - The luxury discount market is growing rapidly, with private sales accounting for 18% of the global fashion market value and an even higher percentage in the luxury sector [4] - Forecasts suggest that from 2025 to 2030, the growth rate of off-price sales will be five times that of full-price sales [4] Group 3: Challenges - Despite the attractive discounts, luxury discount sales often have limited availability, requiring consumers to act quickly to secure desired items [4] - The scarcity of discounted luxury items can make them more coveted than those available at full price in boutiques [4]