Core Viewpoint - The article discusses Elon Musk's new company named "MacroHard," which is a direct challenge to Microsoft, highlighting the rivalry between Musk and Bill Gates in the tech industry [1][4][5]. Company Overview - "MacroHard" has officially applied for a trademark on August 1, with an application fee of $2,300, indicating serious intentions behind the name [4]. - The company aims to focus on developing AI agents for programming and image/video generation, potentially revolutionizing these sectors [13][14]. Business Strategy - In programming, "MacroHard" plans to create a new ecosystem where AI agents can generate high-quality code based on user requirements, significantly improving efficiency and reducing costs [13]. - For image and video generation, the company intends to develop AI agents capable of creating realistic and high-quality content, which could transform industries like film and advertising by shortening production times and lowering costs [14]. Competitive Landscape - "MacroHard" will face competition not only from Microsoft but also from established players like JetBrains in programming tools and Adobe in image/video processing [15]. - The potential capabilities of "MacroHard" could disrupt the current market dynamics, prompting competitors to enhance their offerings [15]. Future Outlook - The establishment of "MacroHard" injects excitement into the tech industry, with expectations for innovative developments that could reshape the landscape [16]. - The ongoing rivalry between Musk and Gates is anticipated to intensify, with both figures representing different approaches to technology and business [18].

据美国专利商标局公开信息显示，马斯克旗下人工智能公司xAI于2025年8月1日正式提交"Macrohard"商标注册申请（序列号99314877），申请费用为2300 美元（约合人民币16569元），涵盖两个核心商标类别。 早在7月14日，马斯克便在X平台暗示xAI正在筹备一家专注于编程与图像/视频生成的AI Agent子公司，并以"这是一项宏大的挑战，你能猜出这家公司叫 什么吗？"引发公众猜测，当用户在评论区提及"Macrohard"时，马斯克以眨眼表情回应。 从命名逻辑看，"Macrohard"显然是对微软（Microsoft）的精准戏仿——用"Macro（宏观）"替代"Micro（微观）"，在读音和拼写高度相似的基础上形成 强烈反差。 值得注意的是，此次商标申请采用标准字符格式，不涉及特定字体或颜色，为未来在多领域的品牌扩展预留了空间。 2022年，据马斯克传记披露，盖茨曾持有价值数十亿美元的特斯拉空头仓位，这一行为被马斯克视为"在特斯拉最虚弱时刻押注其倒闭"； 根据之前马斯克披露的规划，这家以"Macrohard"命名的子公司将聚焦"运营数百个专注于编程与图像/视频生成的AI Agent"，而这恰好是 ...