在中国，健身从不是一阵风，而是一种持续生长的热爱。从古人的蹴鞠与五禽戏，到今天的"村 BA"和"AI+健身"，中国人的健身之路，节奏在变，形式在变，但"强身健体、热爱生活"的信念，从未 间断↓↓↓ ...

Core Viewpoint - Shuhua Sports showcased its innovative capabilities at the 2025 China International Sporting Goods Expo, emphasizing AI-driven health trends and market leadership through various product launches and certifications [1][3][8]. Group 1: Product Innovations - Shuhua Sports introduced the AI-enabled "Shuhua Variable Sensation Treadmill" and the "BioFit Smart Strength Series," designed to enhance user experience by providing personalized fitness coaching and real-time performance monitoring [3][5]. - The Variable Sensation Treadmill utilizes SRC intelligent algorithms to monitor various running metrics, offering optimization suggestions for safer and more efficient running [3][5]. - The BioFit Smart Strength Series features a servo smart system that provides users with detailed assessments of their fitness capabilities, generating personalized training prescriptions [5][7]. Group 2: Market Position and Recognition - Shuhua Sports received four authoritative market position certifications, including "Leading Global Sales in 100 Countries and Regions" and "Top Sales in High-End Home Treadmills in China," highlighting its competitive edge in both domestic and international markets [3][8]. - The company has actively pursued technological innovation in the fitness sector, launching several groundbreaking products that integrate AI technology, thereby enhancing the overall fitness experience [8][11]. Group 3: Health Promotion Initiatives - The "Shuhua Sports Health Promotion Center" was introduced, focusing on proactive health management and the development of exercise prescriptions for various health conditions, aligning with national health strategies [8][9]. - This center aims to create a comprehensive exercise management loop, providing scientific, precise, and individualized exercise plans to prevent diseases and promote recovery [8][9]. Group 4: Future Outlook - Shuhua Sports plans to continue investing in research and development to maintain its competitive advantage, with positive feedback from market partners reinforcing its commitment to innovation [11].

Core Insights - The 2025 China International Sporting Goods Expo showcased Shua Sports' commitment to innovation in the "AI + Scientific Exercise" domain, emphasizing its role as a leading scientific sports service provider [1][14] - Shua Sports received multiple authoritative market position certifications, highlighting its global sales leadership and dominance in the high-end home treadmill and outdoor fitness equipment markets [5][3] Group 1: Product Innovations - Shua Sports launched the AI-enabled "Shua Smart Running Machine" and "BioFit Smart Strength Series," designed to enhance user experience by providing personalized fitness coaching through AI technology [7][12] - The Shua Smart Running Machine utilizes SRC intelligent algorithms to monitor various running metrics, offering real-time optimization suggestions for safer and more efficient running [8][10] - The BioFit Smart Strength Series incorporates a servo smart system that provides users with personalized training plans based on their fitness assessments, enhancing the strength training experience [12][13] Group 2: Market Position and Recognition - Shua Sports was awarded four significant market position certifications, including recognition as a top seller in over 100 countries and the leading brand in high-end home treadmills and outdoor fitness equipment in China [5][3] - The company’s strong brand influence, product competitiveness, and service reputation were highlighted as key factors contributing to its leading position in the fitness equipment industry [5][3] Group 3: Health and Wellness Initiatives - The "Shua Sports & Chinese Sports Science Society Exercise Health Promotion Center" was introduced, focusing on proactive health management and personalized exercise prescriptions for various health conditions [14][16] - This initiative aligns with national health strategies, aiming to enhance public health through scientifically-based exercise programs and preventive measures [14][16] Group 4: Future Directions - Shua Sports aims to continue its global expansion and innovation in the scientific exercise field, contributing to the development of a healthier society and leading the industry towards a more intelligent and scientific future [16]

英派斯(002899) 报告日期：2025 年 05 月 05 日 24 年利润高增，看好未来内需市场及健身器材智能化转型 ——英派斯点评报告 投资要点 公司发布 2024 年年报和 2025 年一季报 公司 2024 年营收 12.1 亿元，同增 35.6%，归母净利润 1.09 亿元，同增 23.8%； 25Q1 营收 2.91 亿元，同增 21.9%，归母净利润 0.14 亿元，同增 2.19%。24 年全 年及 25Q1 营收均保持较高同比增速。 传统业务稳健增长 公司 2024 年营收 12.1 亿元，同增 35.6%。按产品用途来说，商业产品占比 87.7%；按地区来看，海外销售占比 78.7%，公司目前仍然是以商用器材为主导 的外销导向，而主要的增长动能来自于订单的增长，特别是 OEM/ODM 出口增 长迅速。在 OEM/ODM 产品业务领域，公司积极调整产品结构和市场战略，采 用以销定产的定制化生产模式，差异化进行研发、生产，实现与新客户的稳健合 作，实现 10 余款产品的量产出货以及完成部分产品打样、试产工作。 公司积极面对国际市场变化，同时拓展内需市场 公司在年报中指出了国际市场的变化较大 ...

Core Viewpoint - The FIBO 2025 exhibition in Cologne, Germany, serves as a significant platform for showcasing innovations in the fitness industry, with SHUA Sports highlighting its global strategy and technological advancements in fitness equipment [1][11]. Group 1: Exhibition Highlights - SHUA Sports presented its theme "Olympic Quality, Global Sharing" at FIBO 2025, showcasing cutting-edge technology and a comprehensive product matrix [1][3]. - The company featured 29 premium products, including high-end cardio equipment equipped with the new Vital OS 2.0 system, enhancing user experience and personalized training feedback [3][6]. - The booth attracted significant attention, with many visitors praising the design and technological features of SHUA's products [3]. Group 2: Product Innovations - The SHUA 98 series smart servo strength equipment made its global debut at the exhibition, featuring a new servo digital system that offers high precision and reliability [8]. - This equipment supports six resistance modes and 14 advanced training programs, allowing for customizable training experiences [8]. - The new 88 series high-end strength equipment has been recognized for improving training efficiency and comfort, while the 69 series incorporates new structural designs for enhanced safety [6]. Group 3: Global Strategy and Market Expansion - SHUA Sports has made significant strides in its globalization strategy, entering markets in the UK, Italy, Spain, and Turkey, with over 40 new clients added in 2024 [10]. - The company now operates in 100 countries and has provided training support to athletes from 99 nations, including over 600 Olympic champions [10]. - Plans for 2025 include establishing the first overseas company and increasing local talent recruitment, alongside exploring the integration of AI in fitness [10][13]. Group 4: Future Outlook - SHUA Sports aims to enhance its investment in research and development, brand promotion, and international market expansion to become a benchmark in the global fitness industry [13].