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2024年情绪经济消费人群洞察报告
Sou Hu Cai Jing· 2025-10-22 05:50
Group 1: Core Insights - The rise of the "emotional economy" is driven by widespread feelings of anxiety and "involution" among individuals, with over 90% experiencing emotional pressure, creating a market potential worth billions [1][2] - The shift in consumer motivation from functional needs to emotional satisfaction is evident, with 42% of consumers now shopping to "please themselves," a 9 percentage point increase from 2021 [2][3] - The Z generation (born 1995-2009) is a key driver of this consumption change, prioritizing personal experiences and emotional value over traditional product functionality [3][4] Group 2: Consumer Demographics - Women, young people, and highly educated individuals are the primary consumers in the emotional economy, with women making up 64% of this demographic [4][5] - The age distribution shows that 44% of consumers are in their 20s to early 30s, while 33.5% are aged 18-24, indicating a strong presence of younger consumers [4][5] - Stress relief methods vary by gender, with men preferring gaming and sports, while women lean towards shopping and socializing [4][5] Group 3: Consumption Trends - Emotional consumption is evident across various scenarios, including workplace humor and pet care, with significant increases in sales of high-end pet food and smart pet devices [6][7] - The trend of "sensory healing" is gaining traction, with the fragrance industry expected to grow at over 10% annually, and ASMR videos achieving billions of views [7][8] - Travel preferences among young people have shifted towards experiences that provide emotional relief, with 81.2% seeking to escape work and life pressures [7][8] Group 4: Market Potential - The emotional economy is manifesting in various sectors, including gaming, concerts, and pet care, showcasing unprecedented growth potential [29][30] - The Chinese gaming market is projected to exceed 300 billion yuan in revenue, reflecting a 13.95% year-on-year growth [31] - The concert industry has seen significant engagement, with over 34.2 million performances and ticket sales reaching 31.54 billion yuan [31]
暑期上海入境游市场火热 外国游客青睐“场景化”体验
Xin Hua She· 2025-08-27 19:12
新华社上海8月27日电(记者陈爱平)今年暑期,上海入境游市场与天气一样"热辣滚烫"。除了"打卡"经典目的地,越来越多外国游客青睐"场景 化"的旅游休闲体验。 上海市文化和旅游局日前介绍,今年7月,上海接待入境游客超过68万人次,同比增长33.8%;其中外国人超49.1万人次,同比增长40.8%。今年1 月至7月,上海接待入境游客约483.9万人次,同比增长37%;其中外国人361.2万人次,同比增长51.5%。 主要客源国中,韩国、泰国游客量保持高速增长。今年7月,韩国来沪游客近6万人次,同比增长超过100%;今年前7个月,上海接待韩国游客约 48.4万人次,同比增长127.8%。今年1月至7月,泰国来沪游客约27.3万人次,同比增长125.4%。此外,日本、马来西亚、印度尼西亚、俄罗斯、 意大利等国游客量也明显增长。 多家旅游平台近日盘点暑期旅游市场表现时介绍,上海稳居暑期最热门的入境游目的地城市之一,入境游客旅游活动更加深度。携程集团有关负 责人介绍,今年暑期外国游客购买上海乃至中国各地博物馆门票及相关旅游产品订单量同比增长20%。 8月15日,一群外国游客在位于上海世博文化公园的上海温室花园游览。新华社 ...