Group 1: Core Insights - The rise of the "emotional economy" is driven by widespread feelings of anxiety and "involution" among individuals, with over 90% experiencing emotional pressure, creating a market potential worth billions [1][2] - The shift in consumer motivation from functional needs to emotional satisfaction is evident, with 42% of consumers now shopping to "please themselves," a 9 percentage point increase from 2021 [2][3] - The Z generation (born 1995-2009) is a key driver of this consumption change, prioritizing personal experiences and emotional value over traditional product functionality [3][4] Group 2: Consumer Demographics - Women, young people, and highly educated individuals are the primary consumers in the emotional economy, with women making up 64% of this demographic [4][5] - The age distribution shows that 44% of consumers are in their 20s to early 30s, while 33.5% are aged 18-24, indicating a strong presence of younger consumers [4][5] - Stress relief methods vary by gender, with men preferring gaming and sports, while women lean towards shopping and socializing [4][5] Group 3: Consumption Trends - Emotional consumption is evident across various scenarios, including workplace humor and pet care, with significant increases in sales of high-end pet food and smart pet devices [6][7] - The trend of "sensory healing" is gaining traction, with the fragrance industry expected to grow at over 10% annually, and ASMR videos achieving billions of views [7][8] - Travel preferences among young people have shifted towards experiences that provide emotional relief, with 81.2% seeking to escape work and life pressures [7][8] Group 4: Market Potential - The emotional economy is manifesting in various sectors, including gaming, concerts, and pet care, showcasing unprecedented growth potential [29][30] - The Chinese gaming market is projected to exceed 300 billion yuan in revenue, reflecting a 13.95% year-on-year growth [31] - The concert industry has seen significant engagement, with over 34.2 million performances and ticket sales reaching 31.54 billion yuan [31]

Core Insights - Shanghai's inbound tourism market has seen significant growth during the summer, with over 680,000 inbound tourists in July, marking a 33.8% year-on-year increase, and over 4.83 million tourists from January to July, a 37% increase [1][2] Group 1: Inbound Tourist Statistics - In July, foreign tourists accounted for over 491,000 visitors, a 40.8% increase year-on-year [1] - From January to July, the number of foreign tourists reached approximately 3.61 million, reflecting a 51.5% year-on-year growth [1] - South Korea and Thailand have shown remarkable growth, with South Korean visitors exceeding 60,000 in July, a more than 100% increase, and 484,000 visitors from January to July, a 127.8% increase [2] Group 2: Tourist Preferences and Activities - Inbound tourists are increasingly favoring immersive experiences, such as themed activities and dining combined with performances, alongside traditional sightseeing [4] - There is a notable trend of foreign tourists engaging in local shopping and leisure activities, with many following online guides to popular local spots [4] - The demand for museum tickets and related tourism products has increased by 20% compared to the previous year [2] Group 3: Events and New Offerings - Various cultural and tourism events, such as the Shanghai Tourism Festival and the Shanghai Book Fair, have attracted many foreign visitors [6] - Shanghai has introduced new products and services aimed at enhancing the experience for international tourists, focusing on interactive and immersive cultural expressions [6]