Key Takeaways On Holding stock jumped 34.5% in a month, beating its industry and outperforming key footwear peers.DTC sales rose 27.6%, while apparel sales surged 86.9% with more than 1M units sold in a single quarter.APAC sales grew 109.2% in Q3, nearing 20% of total sales, led by strong demand in China, Korea and Japan.On Holding AG (ONON) has emerged as one of the standout performers in the athletic footwear and apparel space, soaring 34.5% over the past month. The company continues to gain traction with ...

Market Overview - Overseas market risk appetite has rebounded, while A/H market sentiment has declined as supportive consumption policies for next year have yet to materialize[1] - Weekly performance of sectors shows overseas sportswear leading with a 2.9% increase, followed by overseas cosmetics at 2.0%[11] - Year-to-date performance highlights gold and jewelry sector leading with a 138.2% increase, while overseas sportswear has declined by 13.8%[11] Sector Performance - The overseas sportswear sector's expected PE for 2025 is 31.1 times, which is 58% of the past five-year average[14] - The domestic sportswear sector's expected PE for 2025 is 14.2 times, representing 74% of the past five-year average[14] - The gold and jewelry sector's expected PE for 2025 is 23.7 times, which is 45% of the past five-year average[14] Key Stock Ratings - Nike, Midea Group, JD Group, and Haier Smart Home are rated as "Outperform"[1] - Lulu Lemon is rated as "Neutral," while other stocks like Anta Sports and Gree Electric are also rated "Outperform"[1] Economic Indicators - The U.S. stock market has surged, maintaining high expectations for a 25 basis point rate cut by the Federal Reserve[6] - The core CPI data for September was reported at 2.8%, the highest since April, aligning with market expectations[6] Risks - Potential risks include changes in consumer and economic environments, intensified market competition, and tariff risks[10]

Core Viewpoint - The article discusses the growth and strategic positioning of On, a high-end sports brand, emphasizing its unique market approach and innovative technologies that differentiate it from traditional competitors [6][8][12]. Group 1: Brand Positioning and Strategy - On has positioned itself as a high-end brand, maintaining pricing power and avoiding discounting strategies, which is reflected in its gross margin consistently above 60% [8][9]. - The brand does not offer "downgraded" versions of its shoes, focusing instead on maintaining a premium product line that appeals to both elite athletes and everyday consumers [9][10]. - On's apparel segment has seen significant growth, with a 100.2% increase in sales, indicating successful market penetration and the attraction of new consumer demographics [12][13]. Group 2: Market Performance and Growth - Over the past three quarters, On's global revenue has increased by over 30%, with the Asia-Pacific region experiencing growth exceeding 100% [6][8]. - The company aims for a revenue target of 3.5 billion Swiss francs by 2026, with China identified as a crucial market for achieving this goal [8][12]. - On's strategy includes a controlled expansion of retail locations, with plans to open only 20 to 25 new stores globally in the coming year, reflecting a cautious yet confident growth approach [8][12]. Group 3: Innovation and Technology - On's innovative technologies, such as the LightSpray™ manufacturing process, allow for efficient production and high-quality products, enhancing its competitive edge [10][18]. - The brand's commitment to athlete feedback and product innovation is central to its growth strategy, ensuring that products meet the needs of both elite and casual runners [17][19]. - The introduction of new products, like the Cloudmonster Hyper, showcases On's focus on expanding its technology application across different shoe categories [10][12].