11月21日，以"新科技·新生活"为主题的2025广州国际汽车展览会正式开幕。魏牌新能源携全新高山家族、全新蓝山及新摩卡Hi4等车型参展。作为长城汽车 在新能源与高端化方向发展的品牌之一，魏牌在此次车展中宣布启动品牌焕新计划，并介绍了其在技术和服务方面的进展。 魏牌CEO冯复之在发布会上表示，品牌焕新计划将从价值、形象、体验和服务四个层面推进。未来，魏牌计划于2026年推出基于新动力平台的高端产品序 列，并持续扩展服务网络，目前已在130多个城市设立超过500个服务点。 根据品牌方提供的数据，2025年1月至10月，魏牌累计销量超过8.2万台，较去年同期有所增长。其中，高山系列在9月和10月居于MPV销量前列，个人用户 购车比例达到84%；蓝山系列累计销量已突破11万台。 魏牌展示了针对不同家庭用户需求的多款车型。全新高山系列定位为新能源MPV，基于专属平台开发，具备纯平地板设计、二三排共轨等功能，以提供灵 活的车内空间。该车型配备了冰箱、影音系统等配置，并搭载了第三代Coffee Pilot Ultra辅助驾驶系统与Hi4性能版智能四驱电混技术。 全新蓝山作为SUV车型，同样搭载Coffee Pilot U ...

Core Viewpoint - The launch of the Tank 500 aims to revitalize the brand's market presence amidst increasing competition, focusing on intelligent driving and luxury features to attract a broader user base [2][23]. Group 1: Product Overview - The Tank 500 is available in two versions: Tank 500 Hi4-Z and Tank 500 Hi4-T, priced at 375,000 CNY and 355,000 CNY respectively [4]. - The Hi4-Z version features a 59.05 kWh lithium battery with a WLTC pure electric range of 201 km and a comprehensive range of 1,096 km [4][16]. - The Hi4-T version has upgraded power specifications, with peak power of 130 kW and peak torque of 495 Nm, and a fast charging time reduced to 16 minutes [4][16]. Group 2: Intelligent Driving Features - The Tank 500 is equipped with the Coffee Pilot Ultra, a third-generation intelligent driving system, utilizing an NVIDIA Orin X chip and advanced algorithms for enhanced learning and safety [6][8]. - The vehicle includes 27 sensors, including a LiDAR, enabling comprehensive environmental perception and advanced driving capabilities [8][9]. - The system can handle complex driving scenarios, such as toll booths and roundabouts, and supports advanced parking features with over 200 parking space recognitions [9]. Group 3: Interior and Comfort Features - The interior of the Tank 500 is designed for luxury, featuring a "first-class cabin" experience with NAPPA leather seats and extensive comfort features [18][22]. - It includes a Coffee Vision six-screen system for enhanced entertainment and interaction, supporting various control methods [20][22]. - The vehicle is equipped with a 5.4L refrigerator and a high-quality audio system, enhancing the overall user experience for both urban commuting and outdoor adventures [22][23]. Group 4: Market Context and Sales Performance - The Tank brand's sales from January to July 2023 reached 123,680 units, reflecting an 8.19% decline compared to the same period last year [23]. - The introduction of the Tank 500 is seen as a strategic move to regain market share and appeal to urban consumers who may consider alternatives to new energy and luxury brands [23].