Core Insights - PayPal is integrating artificial intelligence into commerce through partnerships and new features, notably with Microsoft for Copilot Checkout and advanced analytics for its advertising platform [1][5] Group 1: Partnership with Microsoft - PayPal is enabling Microsoft's Copilot Checkout, allowing seamless product discovery and purchases within the Copilot experience [2] - The integration eliminates transaction friction, with PayPal managing inventory, checkout, and payment options [2][3] - Early adopters of this service include retailers like Ashley Global Retail and Urban Outfitters [3] Group 2: Performance Metrics - Copilot Checkout reportedly increases shopper purchases by 53% within 30 minutes and boosts conversion rates by 194% when shopping intent is expressed [4] - PayPal's General Manager highlighted the partnership's impact on "intelligent shopping," while Microsoft praised PayPal's extensive commerce expertise [4] Group 3: Advertising Innovations - PayPal Ads introduced Transaction Graph Insights and Measurement, utilizing data from over 430 million consumer accounts [5] - This tool provides a comprehensive view of shopper journeys, connecting various shopping signals for better insights [6] - Early success stories include Ulta Beauty, which experienced a 20% increase in PayPal transaction spend during a campaign [7] Group 4: Strategic Direction - These developments reflect PayPal's shift towards AI-enhanced commerce and data-driven advertising, aiming to meet the demand for seamless and measurable consumer experiences [8]

当地时间1月8日，可编程金融服务公司Stripe宣布，其技术正为名为Copilot Checkout的新型购物体验提 供支持。美国Copilot用户将能直接在不跳出聊天界面的情况下，从Etsy商家及Urban Outfitters、 Anthropologie等零售商处购买商品。当Copilot对话自然衍生出购物场景时，由Stripe支持的结账界面将 原生嵌入聊天窗口。微软通过集成接口与Stripe进行数据交互以生成结账页面。 ...

Microsoft is rolling out a new "Copilot Checkout†feature that lets shoppers complete purchases directly inside its AI chatbot, betting that its enterprise ties and retailer relationships can help it ... ...