点击蓝字，关注我们 一、公司简介 江苏泽景汽车电子股份有限公司成立于2015年，是一家专注于 智能座舱视觉与交互解决方案 的高科 技企业。 公司主要产品包括基于 挡风玻璃的HUD（W-HUD） 解决方案CyberLens和 增强现实HUD（AR- HUD） 解决方案CyberVision，将关键驾驶信息（如车速、导航和ADAS预警等）投射到驾驶员前方 视野中的显示解决方案，以减少驾驶员低头查看仪表盘的频率，提高驾驶安全性和行车便利性，广泛 应用于智能汽车领域。 泽景电子的终端市场覆盖国内主流车企，包括 蔚来、理想、小米、比亚迪、吉利等22家主机厂，累 计获得超过90款车型定点 。 二、财务状况 | 年度 | 收入(人民币亿元) | 收入变动 | 毛利率 | 浄利润(人民币亿元) | 净利率 | | --- | --- | --- | --- | --- | --- | | 2022 | 2. 14 | | 22. 6% | -2.56(亏损) | -119.7% | | 2023 | 5. 49 | 156. 5% | 25. 6% | -1.75(亏损) | -31.8% | | 2024 | 5. 78 ...

智能座舱领域，即将迎来一个IPO。 这是一家兄弟俩创办的HUD（Head-Up Display，抬头显示器）企业，名字叫江苏泽景汽车电子股份有限公司（以下简称"泽景电子"），近期向港交所正 式递交上市IPO申请。 按照招股书，22家主流车企是泽景电子的客户，有90个车型定点。里面，包括蔚来、理想、小米汽车、比亚迪、奇瑞、吉利、一汽、广汽、北汽、长 安……而泽景电子在目前展国内车载HUD市场约占16.2%的份额，国内解决方案供应商中排名第二，第一名是华阳集团。 排名的背景，当然是近年HUD的渗透率一直在提升。根据高工智能的数据，2024年中国乘用车前装标配HUD上险车交付量达356万辆，同比增长55+%， 渗透率也从2023年的11%提升至16%。 作为智能汽车加速落地的辅助，HUD这项最早用于军用战斗机的技术，正在走向智能座舱标配的路上。这是泽景电子虽然连续亏损却能够有IPO底气的深 层原因。 下一站，AR-HUD 作为一家HUD解决方案供应商，泽景电子的产品主要为W-HUD解决方案CyberLens、AR-HUD解决方案CyberVisio。此外，还包括一些解决方案等非核心 产品。 其招股书介绍，通过其全栈 ...

以下文章来源于东四十条资本 ，作者黎曼 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐"，第一时间收获最新推送 投后估值超25亿元。 作者丨 黎曼 来源丨东四十条资本 2021 年夏，小米产业园办公室内，雷军饶有兴致地打量眼前一对兄弟， " 为什么张波是创始人，董事长却是张涛？ " 技术出身的张波与拥有 20 年整车厂管理经验的张涛相视一笑。这对兄弟执掌的泽景汽车电子（下称泽景电子）来自江苏扬 州，正是打破国际巨头 HUD 垄断的中国黑马。 在智能汽车产业革新浪潮中，车载抬头显示（ HUD ）技术正逐渐成为提升驾驶体验的关键配置之一。 HUD 技术是指利用光 学成像技术将驾驶信息显示在驾驶员前方，或采用 AR 算法将虚拟信息与真实道路场景动态叠加，为驾驶员提供更直观的驾驶 体验，同时也可以提升交通安全性。 从微软工程师到国产HUD拓荒人 又是一个国产替代的故事。 2015 年，当张波离开微软中国技术岗位创业时，挡风玻璃上那方寸投影天地还被博世、日本精机等国际巨头牢牢掌控。这位 西安邮电学院计算机软件专业的毕业生，带着 6 ...

Core Viewpoint - Jiangsu Zejing Automotive Electronics Co., Ltd. (Zejing Technology), a leading Chinese HUD manufacturer valued at 2.585 billion RMB, has submitted its IPO application to the Hong Kong Stock Exchange, highlighting the growing demand for HUD solutions in the smart automotive sector [1][30]. Group 1: Company Overview - Zejing Technology has captured approximately 16.2% of the domestic HUD market, ranking second among solution providers [1][15]. - The company has established partnerships with major automotive manufacturers in China, including NIO, Li Auto, Xiaomi, BYD, Chery, Geely, FAW, GAC, BAIC, and Changan [1][12]. - Founded in 2015 by two brothers, Zejing Technology has rapidly grown to become a key player in the HUD industry, leveraging their extensive experience in automotive electronics [24][26]. Group 2: Product and Technology - The primary products offered by Zejing Technology include W-HUD (Windshield HUD) and AR-HUD (Augmented Reality HUD), with the latter being the latest generation of HUD solutions [4][6]. - The company’s HUD solutions are designed to enhance driving safety and convenience by projecting critical information directly into the driver's line of sight [2][6]. - Zejing Technology's CyberLens and CyberVision products have been integrated into various vehicle models, showcasing their adaptability and technological advancements [8][10]. Group 3: Financial Performance - From 2022 to 2024, Zejing Technology's HUD solution sales are projected to grow from 175,700 units to 624,600 units, reflecting a significant increase in demand [13]. - The company's total revenue is expected to rise from 214 million RMB in 2022 to 578 million RMB in 2024, with a compound annual growth rate of 64.3% [15]. - The gross profit margin has improved from 22.6% in 2022 to 27.3% in 2024, driven by effective cost control and increased operational efficiency [20][18]. Group 4: Market Trends - The global automotive HUD market, particularly in China, is experiencing rapid growth, with the market size expected to increase from 1 million units in 2020 to 3.9 million units by 2024, representing a compound annual growth rate of 41.2% [31][32]. - Domestic manufacturers have significantly increased their market share from 16.7% in 2020 to 79.2% in 2024, indicating a shift in the competitive landscape [36]. - The top five suppliers in the Chinese HUD market collectively hold a 66.5% market share, with four of them being domestic companies [37].

Core Viewpoint - Jiangsu Zejing Automotive Electronics Co., Ltd. is pursuing an IPO in Hong Kong, facing challenges such as losses, high asset-liability ratio, and pressure from downstream clients for price reductions [1][5]. Group 1: Financial Performance - The main product, HUD solutions, has seen a continuous decline in average price from 974.31 RMB in 2022 to 865.47 RMB in 2024, while the gross margin has improved from 22.6% in 2022 to 27.3% in 2024 [2][3]. - The sales volume of HUD solutions increased significantly from approximately 17.57 thousand units in 2022 to 62.46 thousand units in 2024, representing a growth of 2.55 times [2][3]. - Despite the increase in sales volume, the company's labor costs decreased by 12.82% in 2024, amounting to 25.33 million RMB [3]. Group 2: Market Position - Zejing Electronics holds a market share of 16.2% in the Chinese HUD solutions market, ranking second among suppliers as of 2024 [3]. - The revenue growth rate slowed significantly from 156.6% in 2023 to 5.1% in 2024, indicating potential market challenges [3][5]. Group 3: Client Dependency and Revenue Sources - The top five clients contributed a substantial portion of the company's revenue, accounting for 93.0% in 2022, 93.8% in 2023, and 80.9% in 2024 [4]. - Revenue from the top five clients decreased by 9.13% in 2024, amounting to 468 million RMB compared to 515 million RMB in 2023 [5]. Group 4: Challenges Ahead - The company has not achieved profitability during the reporting period, with an asset-liability ratio of 215.6% and a current ratio of only 41.2% as of 2024 [6]. - Trade receivables reached 296 million RMB by the end of 2024, with an increase in the average collection period from 102.2 days in 2022 to 140.5 days in 2024 [6]. - The company may face ongoing pricing pressure from automotive manufacturers, which could adversely affect its business and financial performance [7].

在智能汽车飞速发展的过程中，车载抬头显示（HUD）技术正逐渐成为提升驾驶体验的关键配置之一。HUD技术是指利用光学成像技术将驾驶信息显示 在驾驶员前方，或采用AR算法将虚拟信息与真实道路场景动态叠加，为驾驶员提供更直观的驾驶体验，同时也可以提升交通安全性。 江苏泽景汽车电子股份有限公司（以下简称"泽景电子"）正是这个领域的佼佼者之一，凭借其在智能座舱视觉、交互解决方案上的积累，5月9日向港交所 递交了上市招股书，正式冲刺IPO。 图 / 泽景电子官网 张波先后在西安长远电子工程有限责任公司、微软（中国）有限公司、西安睿维电子科技有限公司做过技术和管理工作。 创业之初，公司仅有150多万启动资金以及6名研发员工，但在2015年就推出了第一台HUD原型机。 更为神奇的是，公司成立仅1年左右，还没有量产能力时，就拿下了蔚来汽车首款量产车型ES8的HUD解决方案订单。据报道，泽景电子在与国外供应商 竞争中取胜的原因是报价低，并且愿意贴合蔚来的需求进行定制化设计和生产。 不过，从招股书的财务数据来看，泽景电子上市之路将面临诸多挑战，比如：如公司过去3年累计亏损5.69亿元，客户高度集中的问题，资产负债率突破 200%， ...

Core Viewpoint - Jiangsu Zejing Automotive Electronics Co., Ltd. (hereinafter referred to as Zejing Electronics) is pursuing an IPO in Hong Kong, facing challenges such as continuous price declines in its main product, HUD solutions, while managing to improve its gross margin during the same period [1][3]. Group 1: Financial Performance - From 2022 to 2024, the sales revenue from HUD solutions is the primary income source for Zejing Electronics, with gross margins increasing from 22.6% in 2022 to 27.3% in 2024 [3][4]. - The average price of HUD solutions decreased from 974.31 RMB per unit in 2022 to 865.47 RMB in 2024, despite an increase in sales volume [6][7]. - The company achieved a significant increase in HUD solution sales volume, growing from approximately 175,700 units in 2022 to 624,600 units in 2024, representing a growth of 2.55 times [6][7]. Group 2: Cost Management - Despite the decline in average selling prices, Zejing Electronics managed to improve its gross margin through effective cost control and economies of scale, with raw material costs increasing at a slower rate than sales volume [7][8]. - In 2024, the company's labor costs decreased by 12.82% year-on-year, amounting to 25.33 million RMB, while sales volume of HUD solutions increased by 16.84% [8][9]. Group 3: Market Position and Challenges - As of 2024, Zejing Electronics holds a market share of 16.2% in the Chinese HUD solutions market, ranking second among suppliers [9]. - The company's revenue growth rate significantly slowed from 156.6% in 2023 to 5.1% in 2024, attributed to a more cautious approach in securing long-term contracts and adjustments in client production plans [9][10]. - The top five customers contributed a substantial portion of Zejing Electronics' revenue, accounting for 93.0% in 2022, 93.8% in 2023, and 80.9% in 2024, with a decline in sales revenue from these customers in 2024 [9][10]. Group 4: Financial Health - Zejing Electronics has not achieved profitability during the reporting period, with a debt-to-asset ratio of 215.6% and a current ratio of only 41.2% as of the end of 2024 [13][14]. - The company's trade receivables reached 296 million RMB by the end of 2024, with an increase in the average collection period from 102.2 days in 2022 to 140.5 days in 2024 [13][15].

星标 ★ IPO日报 精彩文章第一时间推送 靠着兄弟齐心，仅仅十年，就把一个企业做到赴港股上市，更是吸引一汽投资、长江投资等知名机构不顾企业尚未盈利也要参股，企业最新一轮融 资的估值超过25亿元。 江苏泽景汽车电子股份有限公司（下称"泽景电子"）就是这样一家企业——哥哥张涛在汽车电子行业深耕20年，弟弟张波在电子科技及管理方面拥 有逾20年经验，强强联合进军人车交互与智能驾驶领域，2024年实现5.78亿元收入。它的客户包揽蔚来、奇瑞、小米汽车、北汽等知名车企，是 中国第二大 车载HUD（Head-up-Display，意为抬头显示系统） 解决方案供应商。 近日，泽景电子趁着智驾的东风，向资本市场又迈出了一步——向港交所提交上市申请，拟香港主板上市，海通国际、中信证券为其联席保荐人。 IPO日报注意到，泽景电子近三年连续亏损，累计亏损5.77亿元，负债总额同样接连走高，两年增长一倍多， 2024年资产负债率高达215.6%，充 满想象力的未来仍然面临着盈利问题的重压。 制图：佘诗婕 两兄弟"强强联手" 资料显示，泽景电子成立于2015年，彼时，泽景电子第一台HUD原型机经过四年研发即将问世，第一款HUD样件也 ...

「IPO全观察」 栏目聚焦首次公开募股公司，报道企业家创业经历与成功故事，剖析公司商业模式和 经营业绩，并揭秘VC、CVC等各方资本力量对公司的投资加持。 作者丨巴里 编辑丨关雎 图源丨Midjourney 江苏扬州仪征市（扬州市代管县级市），正冲出一家IPO。 2024年，以销售量计，这家公司是中国第二大车载HUD（抬头显示）解决方案供应商，客户涵盖了蔚 来、小米、理想、吉利、北汽、奇瑞、一汽、长安、比亚迪、丰田等几乎市面上的主流品牌，不仅如 此，上汽、一汽、北汽、吉利等还是其投资方，可谓是汽车厂商们联手捧出了一个IPO。 其创始人是两兄弟，联手创业了10年，如今终于走到了IPO的大门前。 兄弟俩创业押中风口 干出全国第二 张波此前曾对创业邦讲述过他的创业经历。其背后，是一对兄弟联手创业的故事。 弟弟张波毕业于西安邮电学院计算机软件专业，2007年辞去微软的技术支持工程师职位，踏上创业之 路。期间，做过软件，也涉足过专用电子产品，效果不尽如人意。不过，凭借技术背景的优势，张波毅 然决定深耕研发，通过打磨差异化产品，逐步构建起技术护城河。 哥哥张涛毕业于西安交通大学工业自动化专业，职业履历十分亮眼。他曾在上汽 ...

随着座舱视觉交互场景逐渐智能化，HUD作为智能驾驶第一屏，可谓在高端、中低端市场实现多维扩容——即车载HUD 在高端汽车市场逐步标配化，同时亦加速渗透中低端汽车市场。 在此背景下，国内车载HUD解决方案龙头之一的泽景汽车电子股份有限公司(以下简称"泽景汽车电子")于5月9日也正式向 港交所主板提交上市申请，海通国际、中信证券为其联席保荐人。 该公司是中国创新智能座舱视觉、交互解决方案的先行者和领导者，提供以公司的挡风玻璃HUD(以下简称"W-HUD")解决 方案CyberLens及公司的增强现实HUD(以下简称"AR-HUD")解决方案CyberVision为主，以测试解决方案和其他创新视觉技 术解决方案为辅的综合解决方案。 据悉，泽景汽车电子一旦成功上市，将有望成为继华阳集团之后二级市场上又一家以高清抬头显示为主营业务的智能座舱 企业。 随着消费者对智能汽车配置和体验的需求快速提升，泽景汽车电子作为国内创新智能座舱视觉、交互解决方案的一大佼佼 者，业务规模自然也"水涨船高"。 据招股书披露，近年来泽景汽车电子已实现强劲收入增长，收入由2022年的2.14亿元增至2023年的5.49亿元，再到2024年 的5 ...