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永辉超市完成北京大兴区门店调改
Bei Jing Shang Bao· 2025-09-26 08:37
Core Insights - Yonghui Supermarket has completed the transformation of its Daxing Kangzhuang Tianjian Plaza store, marking its 13th transformed store in Beijing and the 5th in Daxing District, indicating the completion of its store transformation efforts in the area [1][2] - The transformed store has achieved profitability within three months of opening, reflecting the success of the new operational model [1] Group 1 - The Daxing Kangzhuang Tianjian Plaza store has undergone a systematic restructuring of its product system, with over 50% of new products in the food and daily necessities category, achieving over 80% of the product structure of the "Fat Donglai" model [1] - The fresh food section features a live kitchen for on-site preparation, introducing popular products such as boneless pig trotters and sweet sausages, while retaining classic flavors like Peking duck and Korean fried chicken [1] - The bakery section collaborates with high-quality suppliers like COFCO and Anchor, and features a dedicated area for "Fat Donglai" branded products, showcasing dozens of items [1] Group 2 - All five transformed stores in Daxing District have been completed, each showcasing distinct regional characteristics in their product offerings [2] - The Hongkun Plaza store is community-oriented, with strong demand for cooked and noodle products; the Kaide Mall Daxing store focuses on Beijing specialty foods and convenient meals; the Yinghai Huanyu Fang store caters to young families with high-quality fruits and seafood; and the Jiugong store serves a mature community with a strong demand for seafood, Western cuisine, and high-quality eggs [2]
永辉发力县域市场 新密胖东来调改首店落地
Core Insights - Yonghui Supermarket is set to reopen its Xinmi Zhongqiang Guangnian store after adjustments, marking its eighth store in Henan under the "Pang Donglai" assistance program [1] - The store's product structure has been revamped to meet 80% of Pang Donglai standards, with a significant increase in fresh food offerings [1][2] - The adjustment reflects a broader trend of increasing consumer interest in county-level markets, prompting Yonghui to continue expanding in these areas [2][3] Group 1 - The Xinmi Zhongqiang Guangnian store has optimized its product offerings, removing 8,136 items and adding 5,036 new products, resulting in a new product addition rate of over 55.2% [1] - The proportion of imported goods has risen to 16%, and the share of fresh food has increased from 5% to 20%, creating a "fresh + food + daily necessities" product mix [1] - The store features a dedicated area for Pang Donglai brand products, offering over 40 popular items, including affordable quality essentials [1] Group 2 - The store has enhanced customer experience through service upgrades, such as offering various meat preparation services and providing conveniences like magnifying glasses and wet hand tools [2] - Employee engagement has been boosted through salary reforms, with an average salary increase of 64% for frontline staff and additional benefits like paid leave and free meals [2] - The county market's consumption capacity is gaining attention from various retail brands, with Yonghui planning further adjustments in multiple county-level stores [2][3] Group 3 - National retail sales in urban areas reached 42.12 trillion yuan, growing by 3.4%, while rural retail sales hit 6.67 trillion yuan, increasing by 4.3% [3] - The slower pace of life in county markets leads consumers to prefer in-store shopping, focusing on product quality, price, and service, which presents growth opportunities for quality supermarkets [3] - With the opening of the Xinmi store, Yonghui's total number of adjusted stores will rise to 70, with expectations to reach 124 by the end of June [3]