Core Viewpoint - Perfect World is enhancing its esports business by forming a strategic partnership alliance with major industry players, aiming to create a more comprehensive esports ecosystem and promote Chinese esports globally [1][3][7]. Group 1: Partnership and Collaboration - Perfect World has signed a strategic cooperation agreement with four major partners: NVIDIA, Intel, AGON, and Samsung, to establish the Perfect Esports Partner Alliance [1][3]. - The CEO of Perfect World, Gu Liming, emphasized the importance of collaboration with partners in hardware and software to build a robust esports ecosystem and enhance the quality of esports events [3][4]. - The partnership aims to leverage technology to improve user experience and event presentation, focusing on both content quality and user engagement [4][7]. Group 2: Industry Trends and Goals - The integration of esports and technological innovation is becoming a significant trend in China, with a shift from "scale growth" to "high-quality development" in the esports industry [7]. - Perfect World aims to showcase China's capability in hosting top-tier esports events globally, contributing to the standardization, professionalization, and globalization of the Chinese esports industry [7][10]. - The collaboration reflects a broader industry movement towards deeper partnerships that go beyond traditional sponsorships, focusing on technological upgrades and content co-creation [10].

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [1][3][4] - The user base for esports in China is estimated to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user growth [1][6] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a shift towards globalization, emphasizing long-term value, diversified business models, and aging-friendly adaptations, which are expected to drive new breakthroughs in the industry [1][38][41] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 and below, while those aged 30 and above have increased to 31.5% [1][26] - A significant majority of esports users, 79.4%, believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the industry's future [1][33] Internationalization - China's esports industry has made significant strides in internationalization, becoming a major venue for international esports events and enhancing the global recognition of Chinese esports IPs [1][16] - Major international events like the Esports Olympics and Esports World Cup are pivotal for establishing a cross-national esports ecosystem, laying a solid foundation for the global development of the industry [1][16] Standardization - The esports industry is in a critical phase of sportsification, with the establishment of industry and talent standards becoming a core driver of development [1][19] - National policies and local practices are working together to create stability and replicability in the industry, while dual-track vocational training and education are addressing the talent gap [1][19] Diversification - The diversification of esports content, ecosystem, and collaboration areas is unlocking further growth potential, transitioning from a gaming industry to a broader entertainment industry [1][22] - This diversification enriches the content and forms of esports, injecting innovation and market vitality into the industry [1][22] Popularization - The popularization of esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios [1][24] - This process not only promotes the development of esports culture but also aids in the dissemination of social goodwill and positive energy [1][24] Future Trends - The esports industry is expected to continue its growth trajectory, with projections indicating that the overall market size may exceed 200 billion yuan by 2027 [3][4] - The emergence of a "silver-haired esports" market is anticipated as the aging population increasingly engages with esports, highlighting the need for an age-friendly esports ecosystem [1][48]