叠纸游戏老板姚润昊，非常善于揣摩女性玩家的心思。 姚本人毕业于日本早稻田大学，开发《无限暖暖》《奇迹暖暖》《恋与制作人》等多款游戏，均敏锐捕捉到女性游戏用户的情感需求与审美偏好。 以"暖暖"IP为例，其涵盖多款换装游戏，玩家可以挑选喜欢的发型、连衣裙、妆容、饰品，随心搭配。 官方数据显示，该IP注册用户已破2亿大关。玩家们为打造自己喜欢的风格，也甘心付出真金白银。 单《奇迹暖暖》一款游戏，2015年上线至今，全球累计收入为6.2亿美元。 依托于游戏声量，姚润昊2025年推出潮玩品牌DearNikki，入局盲盒生意。首款暖暖"梦织序章"系列盲盒，粉丝抢购。 截至10月5日，这款盲盒在天猫共售出8万余件，回头客超2000位。 入局潮玩 记者丨覃毅 暖暖系列，是姚润昊拿来试水的第一个IP。 以《暖暖换装物语》为起点，自2012年至今，叠纸陆续推出《暖暖环游世界》《奇迹暖暖》《闪耀暖暖》《无限暖暖》等游戏，丰富IP内核。 姚润昊团队，打造少女角色"暖暖"，给用户提供换装穿搭乐趣，后续让她们在游戏里一起旅游、冒险，共同成长，产生情感共鸣。 携暖暖切入盲盒赛道，叠纸自带两个优势： 其一，在形象设计上，盲盒产品无需花费额外 ...

Core Insights - The article discusses the emergence of a new player in the trendy toy market, specifically the launch of the "DearNikki" brand by Paper Games, which has quickly gained traction in the market [1][2] - The "谷子经济" (Guzi Economy) is projected to experience significant growth, with the market size expected to reach 1.689 trillion yuan in 2024, reflecting a year-on-year increase of over 40% [2] - The emotional connection and engagement of female gamers with their favorite IPs are highlighted as key drivers for the success of trendy toys, particularly in the context of the "DearNikki" brand [10][15] Summary by Sections Market Performance - The "叠纸心意" flagship store topped the "618天猫潮玩抢先成交榜" (618 Tmall Trendy Toy Pre-sale Ranking) ahead of established brands like Pop Mart and miHoYo [1] - The "DearNikki" brand launched on June 1, with over 70,000 blind boxes sold, generating a transaction volume exceeding 5.53 million yuan [1] Brand Strategy - "DearNikki" focuses on female consumers, leveraging the emotional resonance of the "暖暖" IP, which allows for a unique approach to trendy toys by emphasizing emotional connection over traditional design aesthetics [3][6] - The brand's strategy includes a diverse range of products, with plans to expand into various categories such as model toys, anime merchandise, and tabletop games [3] Consumer Engagement - The emotional investment of players in the "暖暖" character creates a strong community, enhancing the appeal of the blind boxes as a means of emotional connection [6][10] - The success of the "DearNikki" blind boxes indicates a robust market for female-oriented trendy toys, with significant purchasing power demonstrated during the 618 sales event [8][10] Industry Trends - The article notes a shift towards self-owned IP models in the trendy toy market, which allows for deeper emotional connections and brand loyalty compared to traditional licensing models [15] - The potential for the trendy toy sector to become a secondary revenue stream for female-oriented mobile games is discussed, with the "谷子经济" serving as a catalyst for this growth [7][15]