Investment Rating - The report maintains a "Buy" rating for the company [3][11]. Core Views - The company's Q2 performance met expectations, with a focus on further developing its outdoor brand portfolio and maintaining a multi-brand, global strategy [3]. - The company is expected to achieve revenue growth of 10.9% in 2025, 9.5% in 2026, and 8.7% in 2027, reaching revenues of 785.3 billion, 860.1 billion, and 934.5 billion respectively [3]. - The net profit attributable to the parent company is projected to decline by 15.8% in 2025, followed by growth of 11.6% in 2026 and 10.3% in 2027, amounting to 131.3 billion, 146.6 billion, and 161.6 billion respectively [3]. Summary by Sections Company Performance - Anta's main brand experienced low single-digit growth in Q2 2025, while FILA brand revenue grew in the mid-single digits. Other brands saw significant growth, with retail revenue increasing by 50-55% [1][2]. - The company has adjusted its franchise store operations and enhanced its e-commerce structure to improve efficiency [1]. Brand Analysis - FILA's performance was stable, with notable growth in children's and trendy lines after adjustments made in 2024. The brand is expanding into professional sports and outdoor products [2]. - Other brands like Descente and Kolon Sports reported over 40% and 70% revenue growth respectively, indicating strong performance in the women's sports segment [2]. Acquisition Impact - The acquisition of Jack Wolfskin for $290 million is expected to enhance the company's outdoor market presence and support international expansion [2]. Financial Projections - The financial summary indicates a revenue increase from 62.36 billion in 2023 to 78.53 billion in 2025, with a projected net profit of 13.13 billion in 2025 [4][3]. - The report outlines a decrease in net profit margin from 34.86% in 2024 to 17.53% in 2025, reflecting anticipated challenges [4]. Market Data - The company's stock closed at HKD 89.80, with a 12-month price range of HKD 65.90 to HKD 106.30, and a market capitalization of HKD 252.09 billion [5].

Investment Rating - The investment rating for ANTA Sports is maintained at OUTPERFORM with a target price of HK$109.40, representing a potential upside of 21.8% from the current price of HK$89.80 [2][8]. Core Insights - In 2Q25, the retail revenue of ANTA Sports' brands met market expectations, with the company maintaining its annual revenue guidance. The ANTA brand achieved low single-digit positive growth year-on-year, while FILA brand saw medium single-digit growth [3][13]. - The company is optimistic about achieving high single-digit growth for the full year, supported by the implementation of the offline lighthouse plan and optimization of e-commerce management [3][16]. - The performance of other brands, such as Descente and Kolon, showed significant growth, with retail revenue increasing by 50-55% year-on-year [5][15]. Summary by Sections Retail Performance - ANTA brand's retail revenue showed low single-digit growth, with offline adult and children's sales increasing by low single digits, while online sales grew by medium single digits. The growth was lower than expected due to intensified competition and channel upgrades [3][13]. - FILA brand's retail revenue achieved medium single-digit growth, with strong performance in categories like golf and tennis [3][14]. New Business Development - ANTA's new business model has improved store efficiency, with champion stores showing 70-80% higher efficiency than traditional stores. The company is also focusing on younger consumers through smaller, more efficient store formats [4][14]. - The online team has been integrated to enhance e-commerce performance, with expectations of recovery in the second half of the year [4][16]. Financial Forecast - Revenue projections for ANTA Sports are set at RMB 79.17 billion, RMB 88.06 billion, and RMB 97.66 billion for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 11.8%, 11.2%, and 10.9% [8][16]. - The net profit forecast for the same period is RMB 13.56 billion, RMB 15.53 billion, and RMB 17.66 billion, with corresponding P/E ratios of 16.9X, 14.8X, and 13.0X [8][16].