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一条浅浅的绿线,如何酿成OPPO的信任危机?
Guan Cha Zhe Wang· 2025-10-28 06:00
Core Viewpoint - The "green line" issue with OPPO smartphones has escalated into a trust crisis for the brand, affecting various models including the high-end Find X series and mid-range Reno series, as well as the OnePlus sub-brand [1][2] Group 1: Issue Overview - The "green line" problem is not uncommon in the smartphone industry, with other brands like Apple, Samsung, and Xiaomi also experiencing similar issues [1][2] - OPPO's handling of the situation, particularly its unclear after-sales policies and inconsistent execution, has intensified consumer dissatisfaction [1][2] Group 2: Consumer Complaints - Many consumers have reported that even when they meet warranty extension conditions, they are denied service due to reasons such as "no invoice," while users in the Indian market have access to lifetime free screen replacements [1][6] - A significant number of users have shared their experiences on complaint platforms, indicating that the green line issue typically arises after one to four years of use [2][6] Group 3: Brand Implications - The "green line" incident reveals potential vulnerabilities in OPPO's strategy as it aims to compete in the high-end market against brands like Apple [1] - The brand's reliance on aesthetic imitation and hardware specifications is insufficient; it must also focus on product reliability and consistent service to build a competitive moat [1]
OPPO回应“屏幕绿线”问题
第一财经· 2025-10-24 08:06
Core Viewpoint - OPPO is addressing a screen issue affecting certain smartphone models, offering solutions for customers based on the age of their devices [1] Group 1 - Reports indicate that OPPO smartphones, including the Find X and Reno series, are experiencing green line issues on their screens, with most devices being under four years old [1] - OPPO has responded by providing free screen replacement services for devices purchased within four years, while offering discounted replacement options for devices older than four years [1]
OPPO回应“屏幕绿线”问题
Di Yi Cai Jing· 2025-10-24 07:42
Core Viewpoint - OPPO smartphones are experiencing a green line issue on screens, affecting models such as the Find X series and Reno series, with most devices being under four years old [1] Group 1: Company Response - OPPO has announced that for devices with the screen line issue purchased within four years, they will provide free screen replacement services [1] - For devices purchased over four years ago, OPPO will offer a screen replacement policy at a significantly reduced price compared to market rates [1]
被恶意抹黑产品质量,OPPO法务部称将严肃追责
Xin Lang Cai Jing· 2025-09-15 07:28
Group 1 - OPPO's legal department issued a statement on September 15, condemning the spread of false information about the company and its products, emphasizing a zero-tolerance policy towards such actions [1] - The company is pursuing legal action against entities involved in commercial defamation, unfair competition, and the use of AI technology to distort facts, having already achieved some success in these cases [1] - A recent court ruling indicated that a media company used biased language to disparage OPPO's products, exceeding the limits of objective evaluation [1] Group 2 - In June, OPPO's legal department expressed its commitment to combat malicious defamation, highlighting that some media and marketing accounts were spreading false claims about OPPO's sales [2] - The company has initiated investigations into unauthorized disclosures of unreleased software information, indicating a proactive approach to protecting its intellectual property [2] - OPPO's market share has declined from first place in Q1 2023 to fifth place by 2024, facing significant scrutiny from the market [4] Group 3 - According to CounterPoint Research, the overall smartphone shipment volume in China decreased by 2% year-on-year in Q2 2025, with OPPO maintaining a stable market share of 16% [5] - The market landscape has become more polarized, with Huawei and Vivo each holding 18%, while OPPO and Xiaomi both hold 16%, indicating a competitive environment [5] - OPPO's Find series and OnePlus series have helped sustain its market position despite the overall decline in the smartphone market [5]
OPPO哈苏战略合作再升级,Q4将公布移动影像新技术
Feng Huang Wang· 2025-07-17 12:45
Group 1 - OPPO announces deepened strategic cooperation with Hasselblad to develop a new generation mobile imaging system for the Find flagship product line, with details to be revealed in Q4 2023 [1] - The collaboration is based on four years of technological accumulation, aiming for significant breakthroughs in mobile photography [1] - The next-generation imaging system will focus on enhancing resolution across all focal lengths and improving color accuracy, promising unprecedented image quality and unique photographic styles for consumers [1] Group 2 - Since establishing a strategic partnership in 2022, OPPO and Hasselblad have co-developed four generations of imaging technology, applied in over 15 flagship models of the Find X and Find N series [2] - Key technologies developed include Hasselblad Natural Color Solution, portrait modes simulating classic Hasselblad lens effects, XPAN shooting mode, and a master shooting mode matching the color style of Hasselblad X2D camera [2] - The collaboration reflects a trend towards professionalization in smartphone imaging technology, combining traditional camera manufacturers' expertise with smartphone innovation to drive advancements in mobile imaging [2]