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OPPO哈苏战略合作再升级,Q4将公布移动影像新技术
Feng Huang Wang· 2025-07-17 12:45
回顾双方的合作历程,自2022年正式建立战略伙伴关系以来,OPPO与哈苏已经共同研发了四代影像技 术方案,这些技术已经应用于超过15款Find X系列和Find N系列的旗舰机型中。期间推出的核心技术包 括:针对移动端优化的哈苏自然色彩方案、模拟哈苏经典镜头效果的人像拍摄模式、还原哈苏65:24宽 幅比例的XPAN拍摄模式,以及与哈苏X2D相机色彩风格高度匹配的大师拍摄模式等。 业内分析认为,OPPO与哈苏的深度合作体现了智能手机影像技术向专业化方向发展的趋势。随着移动 摄影需求的不断升级,传统相机厂商的专业技术与手机厂商的创新能力相结合,正成为推动移动影像技 术进步的重要驱动力。 值得关注的是,此次合作的技术成果预计将首先应用于OPPO Find系列的后续产品中,具体的产品发布 时间和技术细节仍有待官方在第四季度的进一步披露。 OPPO首席产品官刘作虎在谈及此次合作时表示,本次深化合作源于双方在技术创新方面的理念契合。 他指出,前期合作已经将哈苏的专业影像技术成功移植到移动设备上,未来的合作将在移动摄影领域实 现更大突破。 从技术层面来看,OPPO与哈苏正在联合攻关的下一代影像系统,主要聚焦于提升移动设备在 ...
刘波卸任OPPO法定代表人等职务 此前曾卸任中国区总裁
Core Insights - OPPO's leadership changes include the resignation of Liu Bo as the legal representative and president of OPPO China, with Dan Yaohui taking over [1][2] - Liu Bo's departure is attributed to his participation in a high-level executive training program, which has previously produced several key executives [2] - Dan Yaohui, the new head, has a background in product planning and has held various leadership roles within OPPO since 2006 [2] Company Strategy - Liu Bo emphasized OPPO's focus on five core areas: imaging, gaming, productivity, health, and AI, while maintaining a dual flagship strategy with the Find X and Find N series [3] - The company aims to develop a cohesive ecosystem around its mobile devices, integrating IoT products with its smartphone offerings [3] Market Position - According to Canalys, OPPO shipped 10.6 million units in Q1 2025, a 3% year-over-year decline, capturing 15% of the Chinese smartphone market, ranking third [4] - The company faces competitive pressure from rivals like Huawei and Xiaomi, necessitating a high-end strategy and resource integration in offline channels [4]