业内分析认为，此次组织与资源的整合，有助于OPPO集中优势力量，提升运营效率，为全球市场的持 续拓展提供有力支撑。 1月7日，OPPO内部消息称，为强化协同效应并优化资源配置，realme将重新纳入OPPO体系，作为其旗 下子品牌继续运营。未来，realme与一加两个子品牌将与OPPO主品牌形成战略联动，在市场定位与产 品布局上实施差异化策略。 根据安排，realme首席执行官李炳忠将全面负责OPPO旗下子品牌业务的统筹管理，而一加中国区总裁 李杰的职责保持不变。realme的产品发布计划将正常推进，新品将按期推出，同时品牌将全面接入 OPPO现有的售后服务网络，提升用户服务体验。 随着一加与realme相继回归OPPO体系，整体资源整合进一步深化，主品牌与子品牌之间的战略分工更 加明确。从2025年的市场表现来看，这一调整已显现积极成效，相关品牌在中国及海外市场均实现份额 增长，整体增速处于行业领先水平。 业内分析认为，此次组织与资源的整合，有助于OPPO集中优势力量，提升运营效率，为全球市场的持 续拓展提供有力支撑。 1月7日，OPPO内部消息称，为强化协同效应并优化资 源配置，realme将重新纳入OP ...

存储产品价格持续上涨背景下，手机企业开始通过内部品牌、产品整合等优化内部组织架构、提升效 能。如今，新年伊始之际，OPPO系便打响了内部整合第一枪。 此次回归后，一加、realme都将成为OPPO旗下子品牌，预计回归后，三大品牌间的产品定位等将逐渐 理清，或将有所调整。 不过，此次调整也并非空穴来风。2025年年底就有消息称，realme将启动大规模裁员，不过当时realme 方面回应称一切正常。 一加的回归，也可以看作是OPPO系内部整合的试水。根据2025年12月3日一加Ace 6T发布会信息，一 加中国区总裁李杰表示，2025年一加手机销量同比增长 42.3% 。这一增长主要得益于品牌聚焦性能与 游戏赛道的策略，尤其在年轻用户群体中表现突出，24岁以下用户规模同比增长 106% 。这表明，一加 回归OPPO后，取得了正面效应。 反之，还未回归OPPO旗下的realme销量则相对逊色，虽然其与大盘保持一致。相关数据显示，2025年 上半年真我手机全球出货量为2000万台，排名全球第十，数据机构CounterPoint Research预测其2025年 全年出货量将实现3%的同比增长。此外，根据realme ...

Core Viewpoint - The recent organizational adjustments within OPPO, including the integration of the realme brand back into OPPO, reflect a strategic response to the changing market environment and supply chain challenges, particularly in the context of rising costs and increased competition in the smartphone industry [3][5]. Group 1: Organizational Changes - OPPO confirmed that realme will return as a sub-brand under its umbrella, aiming to consolidate resources and expand in global markets [3][4]. - Li Bingzhong has been appointed as the Senior Vice President of OPPO, overseeing the operations of both the OnePlus and realme brands [3][4]. - The integration is seen as a move to enhance collaboration and resource sharing, particularly in supply chain and marketing [6][7]. Group 2: Market Dynamics - The smartphone market is experiencing significant pressure, with rising supply chain costs impacting mid-tier brands like realme [3][5]. - Realme's previous strategy of aggressive overseas expansion has faced challenges, particularly in the Chinese market where competition is fierce [4][5]. - The overlapping product lines among OPPO, realme, and OnePlus in the 2000 to 3000 yuan price range have led to resource friction, necessitating a reevaluation of brand strategies [5][6]. Group 3: Competitive Landscape - The competitive logic in the smartphone market is shifting from broad market coverage to tighter organizational efficiency, cost control, and higher product success rates [7]. - The importance of centralized procurement and platform-based R&D is increasing due to uncertainties in core components like chips and imaging modules [7]. - OnePlus faces significant pressure to differentiate itself within the OPPO ecosystem, especially as it competes with similar brands like vivo's IQOO [7].

21世纪经济报道记者骆轶琪 1月7日，有媒体报道称，此前从OPPO体系内分拆独立创业的品牌realme将回归OPPO。realme CEO李炳 忠将领导整体子品牌业务，一加中国区总裁李杰职责不变，realme将全面接入OPPO售后服务体系。 对此，OPPO方面对21世纪经济报道记者表示：为进一步协同作战、整合资源，realme将回归OPPO， 成为旗下子品牌。未来，OPPO与realme、一加将共同为全球用户提供更具创新力和差异化的产品，以 及更便捷周到的服务。 一加和realme正在筹备新一期新品发布，目前来看，两个品牌现阶段的产品仍将如期推出。 此前在外界看来，同属于欧加体系的realme和一加，从产品布局来看，有一定程度的交叉：同样聚焦游 戏性能赛道和影像赛道，在闪充和大电池方面都在积极铺开等。 当然，这也是目前国内手机市场竞争相对集中的细分市场之一，vivo旗下iQOO也是类似定位。显示出 当前细分市场竞争之激烈。 此外，21世纪经济报道记者观察发现，在社交媒体上，一直强调轻资产运营的realme独立创业之后，一 直面临线下服务点不足的情况。但走"质价比"路线的realme，又很难迅速大量铺开线下营销 ...

Core Viewpoint - OPPO's ultimate goal is to develop an AI operating system (AIOS), which is a primary reason for moving away from the Doubao phone collaboration [1][2]. Group 1: OPPO's Strategy and AIOS Development - OPPO maintains a flexible stance regarding collaboration with Doubao, indicating that the decision is based on finding suitable opportunities rather than outright rejection [2]. - The focus is on a user-centric approach, emphasizing the importance of user experience in the development of AI technologies [3]. - OPPO's AI strategy is characterized by the integration of various AI functionalities into a cohesive system, referred to as "Agent to Agent," which aims to enhance user interaction and data privacy [4][5]. Group 2: Collaboration and Technological Framework - OPPO is collaborating with Alipay to establish a standardized framework for sharing user context securely, known as the "Agent Matrix protocol" [10]. - The choice of the Agent to Agent model over GUI Agent is driven by the need for stability and quality assurance, given OPPO's large user base of over 750 million monthly active users [5][9]. - OPPO's approach is to be agile, allowing for rapid adaptation to new technologies while ensuring quality and user satisfaction [6][19]. Group 3: User Experience and Memory Function - The "Memory Symbiosis Engine" is a key technology that enables OPPO to provide personalized services while ensuring user privacy [15]. - OPPO aims to evolve its AI capabilities gradually, focusing on user needs and pain points, with features like automatic bookkeeping and collection being introduced in future updates [16][18]. - The goal is to transform the user experience from occasional AI assistance to a more integrated and continuous support system throughout the user's journey with the device [17]. Group 4: Market Position and Future Outlook - OPPO recognizes the importance of understanding user needs and adapting to market changes, emphasizing that the success of AI phones will depend on their ability to meet evolving consumer expectations [21][22]. - The company is committed to making AI a more integral part of daily user interactions, with ongoing improvements to features that enhance usability and provide tangible benefits [22].

探索湾区经济脉搏，解码创新发展基因，珠三角作为中国改革开放前沿阵地，汇聚了全球顶尖的制造业、科技创新与产业集群。参访聚焦智能制造、数字 经济、绿色能源、跨境电商四大领域，精选行业标杆企业，通过实地探访、高管对话、案例剖析等形式，助力参访者洞察产业趋势、链接优质资源、激发 创新灵感。 研发投入占比与专利布局（如华为年研发投入超千亿，全球专利数行业第一）；核心技术攻关方法论（如比亚迪刀片电池的"针刺实验"背后的材料创 新）；产学研协同模式（如东莞松山湖材料实验室与高校联合研发机制）。工业互联网平台架构（如华为FusionPlant如何连接百万设备）；AI在质检、物 流、预测性维护中的应用（如OPPO手机AI视觉检测良品率提升30%）；柔性生产与大规模定制（如SHEIN通过数字化实现7天极速上新）碳足迹核算与减 排技术（如比亚迪电动车全生命周期碳减排数据）；循环经济模式（如格力"以旧换新"回收体系）；ESG报告编制与投资者沟通（如腾讯2030年碳中和路 线图）。 知识体系全面升级：通过系统探访华为、腾讯、比亚迪等头部企业，参访者将直接接触行业最前沿的战略框架与管理方法论。从华为"1+N"生态布局到腾 讯产业互联网转 ...

（图片来源：雷科技制图） 简单来说，富士将自己最大的卖点——色彩，无偿贡献给了所有用户，站在传统相机的视角，这波操作不难理解：过去只有买富士机身 才能体验到的那套色彩，现在只要你愿意折腾，用别家支持LUT的相机、甚至用视频软件，也能在后期把画面往「富士味」上拉。这相 当于主动将自己的色彩话语权，从单一硬件扩展到更广阔的影像生态中。 但对手机行业来说，这个影响可大可小。毕竟这几年，很多手机在影像宣传上都玩过类似套路：什么「胶片模式」、「日系滤镜」、 「富士风格」，再把 UI 界面做得复古一点，很容易就堆砌出「情绪」「质感」这类所谓的体验感。 而如今富士亲自下场，把正宗 LUT 直接免费放出。有人会问：那手机上那些「仿富士滤镜」还站得住吗？而失去「模仿标杆」的手机 影像，又该走向何方？ 「仿富士」不重要了，手机回归影像基本功 可能很多读者都不知道，其实当前主流旗舰手机早已具备专业影像创作的基础能力，iPhone、小米、OPPO、vivo 等影像旗舰早已支持 10-bit Log视频拍摄，部分机型甚至开放了LUT导入接口，这意味着从技术层面来说，手机也可以拿到更接近「原味富士」的画面。但实 际情况是，不管手机滤镜名 ...

Group 1 - The core viewpoint is that Chinese private enterprises are increasingly reshaping the global perception of "Made in China" through innovative products and services, moving from simple product exports to deeper market integration [1][2] - The report indicates that by 2025, the top 500 Chinese private enterprises are expected to report a total R&D expenditure of 1.13 trillion RMB, with an average R&D intensity of 2.77% [1] - The rise of digital technology and cross-border e-commerce platforms, such as SHEIN and Alibaba International Station, has facilitated easier access for Chinese manufacturers to global consumers [2] Group 2 - Chinese companies are adopting localization strategies, such as understanding local cultures and tailoring products to meet regional preferences, which is becoming essential for their internationalization efforts [2][3] - The establishment of overseas R&D centers, production bases, and supply chains, along with hiring and training local employees, allows Chinese enterprises to connect deeply with local markets [3] - This deep connection leads to a shift in global consumer perception of Chinese brands from being price-focused to value-oriented, reflecting a more innovative and open image of China [3]

Core Insights - OPPO is launching its first flagship store in North China at the historic Shengxifu Building in Tianjin, marking a significant step in its strategy to establish 50 flagship stores nationwide [1][2] - The Tianjin flagship store aims to blend the cultural heritage of the century-old building with modern e-sports culture, creating a new consumer experience [1][4] Store Strategy - The opening of the Tianjin store is part of OPPO's broader strategy to expand its high-end retail network across key urban areas in China, with a focus on user-centric locations [2][3] - OPPO's retail strategy emphasizes the importance of location, with plans to open flagship stores in 50 cities, enhancing brand visibility and customer engagement [3][4] Performance Metrics - Previous flagship stores have shown strong performance, with the first store in Guangzhou achieving over 1,100 units sold in a month and sales exceeding 4.5 million yuan [5] - The largest flagship store in Guiyang generated over 600,000 yuan in sales on its opening day, indicating the effectiveness of OPPO's retail strategy [5] Store Design and Experience - The Tianjin flagship store features a two-level design, including product display areas, a leisure drink zone, and interactive gaming sections, aimed at creating a vibrant community space for young consumers [5][6] - The store's renovation preserved the historical aspects of the Shengxifu Building while integrating modern technology and art, reflecting OPPO's commitment to innovation [5][8] Retail Ecosystem - OPPO's flagship store strategy is part of a larger initiative to upgrade its extensive retail network, which currently includes over 8,500 stores across various formats [7][8] - The company plans to open at least 1,000 new stores annually, with a target of 3,500 shopping center stores by 2027, enhancing its market penetration [7][8] Strategic Partnerships - OPPO is forming strategic partnerships with leading commercial real estate brands to secure prime retail locations, which will enhance customer traffic and brand presence [7][8] - The focus on creating a user-centered retail ecosystem aims to transform stores into hubs for brand experience, service, and social interaction, thereby increasing customer lifetime value [8]

Group 1 - The 19th "Challenge Cup" National College Student Extracurricular Academic Science and Technology Works Competition was held at Nanjing University, focusing on the "Artificial Intelligence +" special competition, attracting over 18,000 teams and approximately 180,000 students [2][6] - The competition aims to align with national strategies and address core technology challenges, with a special emphasis on artificial intelligence applications across various industries [2][6] - The event showcases innovative projects that leverage AI technology to solve real-world problems, highlighting the growing interest and engagement of students in AI research and applications [3][7] Group 2 - Projects presented include a visual model lightweighting solution for AI deployment on edge devices, successfully validated in real-world applications [4] - Another project combines AI with Chinese mythology education, creating an intelligent assistant to enhance cultural education for youth [5] - A project from Southeast University utilized causal AI to analyze traffic congestion, achieving a 96.3% accuracy in identifying congestion causes and reducing error by 18.3% [7] Group 3 - The competition featured diverse applications of AI, including a robotic system for underwater ship inspections that significantly reduces time and risk compared to traditional methods [8][9] - A project from Guangzhou University developed an intelligent waste collection system using AI to improve efficiency and accuracy in environmental cleanup [9] - The "AI + " special competition encourages collaboration between students and industry, allowing participants to engage with cutting-edge technology and real-world challenges [9][10] Group 4 - The competition also highlighted advancements in robotics, with teams developing humanoid robots capable of navigating complex environments and performing tasks with high accuracy [10][11] - Agricultural applications were represented by a project that uses AI for cattle management, improving efficiency and accuracy in livestock monitoring [12] - Another project focused on real-time monitoring of marine phytoplankton using AI, aiming to enhance ecological research and environmental protection efforts [13]