Core Insights - Mercedes-Benz delivered over 575,000 new vehicles in China in 2025, maintaining a leading market share in the core luxury segment and achieving growth in high-end product lines despite industry fluctuations [2][3][5] - The year 2026 marks the 140th anniversary of the invention of the automobile and the 40th anniversary of Mercedes-Benz's entry into the Chinese market, with plans for a comprehensive product refresh and technological upgrades [2][9][16] Market Performance - In 2025, Mercedes-Benz sold 2.16 million vehicles globally, with China contributing over 575,000 units, making it the largest single market [3] - The luxury car market in China saw a 10% decline in sales for vehicles priced above 300,000 yuan, yet Mercedes-Benz maintained its dominance in the 300,000 yuan and above segment with 339,000 units sold [3][5] - Mercedes-Benz's domestic models accounted for 250,000 units, while imported vehicles totaled 91,000 units, with a significant portion of high-value models [5] High-End Product Growth - The AMG series saw a 7% increase in global deliveries, reaching 145,000 units, while the G-Class achieved a record high of 49,700 units delivered [5] - The Maybach GLS SUV experienced a nearly 14% increase in deliveries, with a total of 12,000 units sold in China, highlighting the brand's appeal to high-net-worth customers [5][9] Strategic Adjustments - Mercedes-Benz is proactively optimizing its retail network and enhancing service experiences to ensure consistent high-quality service for customers amid market fluctuations [8] - Over 30 dealers completed the "Network Upgrade Plan" in 2025, and new service points were established in previously underserved markets [8] Future Plans - In 2026, Mercedes-Benz plans to launch over 15 new and updated models, covering various luxury segments and incorporating multiple powertrain options [9][16] - The company is accelerating the implementation of intelligent technologies, with plans for multiple OTA updates for vehicles equipped with the MB.OS operating system [13][16]

Core Insights - Mercedes-Benz has demonstrated resilience in the luxury car market, maintaining a strong foothold despite industry challenges and competition from domestic electric vehicle brands [2][4][5] Sales Performance - In 2025, Mercedes-Benz sold 2.16 million passenger and light commercial vehicles, with a notable performance in core high-end categories, including a 7% year-on-year increase in AMG deliveries to 145,000 units and a record 49,700 units of G-Class vehicles [2] - For the first eleven months of 2025, Mercedes-Benz led the market for vehicles priced above 300,000 yuan with sales of 339,000 units, outperforming competitors like BMW and Audi [4] Market Position - Mercedes-Benz maintained its leading position in the 400,000 yuan and above luxury market, as well as in the 1 million yuan and above high-end luxury market, despite a 9% decline in global sales and a 19% drop in the Chinese market [2][5] - The brand's imported vehicle segment remains strong, with 91,000 units sold, ranking second in the overall import market [5] Product Strategy - In 2026, Mercedes-Benz plans to introduce over 15 new and updated models across various luxury segments, leveraging new electric platforms such as MB.EA, AMG.EA, and VAN.EA [6] - The launch of the new electric GLC SUV, along with the new generation S-Class and long-wheelbase GLE SUV, is expected to enhance market confidence [6] Digital Transformation - The company is focusing on digital transformation to improve efficiency, including optimizing its retail network and implementing a cost reduction plan aimed at saving 5 billion euros by 2027 [7] - Mercedes-Benz will enhance customer engagement through AI tools and digital operations, aiming to strengthen connections with its customer base [7]