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一汽解放2025全年成绩单公布!
第一商用车网· 2026-01-04 07:04
时序更替,新元肇启。2025年,面对商用车行业深度调整与激烈竞争,一汽解放坚定以布 局应变局,以创新求突破,以转型谋发展,以卓越的市场表现实现"跑赢自己、跑赢行 业"的双重突破。 市场表现出彩:问鼎巅峰、实至名归 这一年,"解放"品牌价值突破1450亿,连续十四年行业第一。此外,服务满意度行业第 一,荣获2025年中国汽车维修行业协会表彰,实现了市场、品牌、服务三重领先。 产业布局出彩:生态完善、全域协同 这一年,一汽解放产业布局出彩,加速"南北呼应、全域覆盖"的战略布局,多个整车和总 成工厂项目、新型科技公司相继落地,智能制造水平行业领先,产业生态越发完善。 9月,一汽解放无锡研发基地建成使用,成为中国一汽和一汽解放在长三角的创新中心,强 化了一汽解放全球研发布局以及技术创新体系,全面提升一汽解放整车核心竞争力,推动更 多前沿项目落地。 12月,一汽解放佛山分公司新工厂正式投产,这座集智能化、绿色化、柔性化于一体的数 字化标杆工厂,填补了一汽解放在南方新能源商用车生产基地的空白,具备轻、中、重型传 统与新能源车型混动生产能力,将提升一汽解放对华南及周边市场的响应速度和服务能力。 科技创新出彩:产品焕新,技术 ...
锚定长期主义 一汽解放以价值竞争筑牢发展底盘
Shang Hai Zheng Quan Bao· 2025-07-30 18:03
Core Viewpoint - FAW Jiefang emphasizes a strategy of "valuing quality over price" in a highly competitive commercial vehicle market, focusing on long-term sustainability rather than short-term sales spikes [6][7]. Group 1: Brand and Market Position - FAW Jiefang has secured eight "industry firsts" in brand value and market share in the first half of the year, reinforcing its leadership position [6]. - The company aims to maintain a balance between channel interests and user benefits through mechanisms like "rebate control and unsold vehicle compensation" [8]. Group 2: Quality and Product Strategy - Quality is deemed the lifeline of the brand, with a target to reduce claims frequency and amounts by 30% annually, achieving a cumulative reduction of over 65% in three years [7]. - FAW Jiefang has not followed industry trends of price cuts, preserving the resale value of over 3 million used vehicles through product upgrades [7]. Group 3: Technological Innovation - The company has reformed its powertrain division to enhance control over core components, establishing a technological barrier that is difficult for competitors to replicate [9]. - FAW Jiefang has launched several new products, including the Eagle series and various smart power domain products, focusing on both hardware and software capabilities [9][10]. Group 4: International Expansion - FAW Jiefang views overseas markets as strategic growth areas, with plans to establish eight wholly-owned subsidiaries abroad, enhancing localized operations [11]. - The company has shifted its approach to international sales, moving from exporting classic domestic models to developing products specifically for global markets [11]. Group 5: Aftermarket and Lifecycle Management - The company has relocated its aftermarket division to focus on remanufacturing for new energy components, aiming to provide comprehensive lifecycle services for its vehicles [11][12]. - FAW Jiefang is committed to ensuring that vehicles remain updated through cloud software systems, extending their operational lifespan [12].