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一汽解放:7月整车批发销量同比增长17.8%,新能源中重卡销量同比增长248%
Zheng Quan Shi Bao Wang· 2025-08-15 12:37
Core Viewpoint - The company, FAW Jiefang, has demonstrated significant growth in both domestic and international markets, particularly in the heavy-duty truck segment, with a strong focus on new energy vehicles and a robust product lineup for the second half of the year [1][2][3] Group 1: Sales Performance - In July, FAW Jiefang's wholesale vehicle sales increased by 17.8% year-on-year, with heavy-duty truck sales rising by 40% [1] - The sales of new energy heavy-duty trucks surged by 248% year-on-year, maintaining a strong growth trajectory [1] - Overseas heavy-duty truck sales grew by 58.3% year-on-year, with significant increases in markets like Saudi Arabia [1] Group 2: Market Share - In July, FAW Jiefang maintained the top market share in the domestic heavy-duty truck segment, with traditional truck share at 25.0% and new energy truck share at 14.7%, up 2.3 percentage points year-on-year [1][2] - The company achieved a brand value of 1450.29 billion, ranking first in the commercial vehicle brand industry for 14 consecutive years [2] Group 3: Product Development - FAW Jiefang has launched over 40 new models in 2025, covering various categories including traditional energy, pure electric, and hybrid light trucks [1] - The company has developed over 40 regionally adapted products for extreme weather conditions, enhancing its competitiveness in international markets [2] Group 4: Strategic Focus - The company is focusing on optimizing its system capabilities to strengthen its heavy-duty truck advantages amidst market competition and energy structure transformation [3] - In the first half of 2025, FAW Jiefang's sales of new energy vehicles reached 16,600 units, marking a continuous doubling for three years [3]
锚定长期主义 一汽解放以价值竞争筑牢发展底盘
Shang Hai Zheng Quan Bao· 2025-07-30 18:03
Core Viewpoint - FAW Jiefang emphasizes a strategy of "valuing quality over price" in a highly competitive commercial vehicle market, focusing on long-term sustainability rather than short-term sales spikes [6][7]. Group 1: Brand and Market Position - FAW Jiefang has secured eight "industry firsts" in brand value and market share in the first half of the year, reinforcing its leadership position [6]. - The company aims to maintain a balance between channel interests and user benefits through mechanisms like "rebate control and unsold vehicle compensation" [8]. Group 2: Quality and Product Strategy - Quality is deemed the lifeline of the brand, with a target to reduce claims frequency and amounts by 30% annually, achieving a cumulative reduction of over 65% in three years [7]. - FAW Jiefang has not followed industry trends of price cuts, preserving the resale value of over 3 million used vehicles through product upgrades [7]. Group 3: Technological Innovation - The company has reformed its powertrain division to enhance control over core components, establishing a technological barrier that is difficult for competitors to replicate [9]. - FAW Jiefang has launched several new products, including the Eagle series and various smart power domain products, focusing on both hardware and software capabilities [9][10]. Group 4: International Expansion - FAW Jiefang views overseas markets as strategic growth areas, with plans to establish eight wholly-owned subsidiaries abroad, enhancing localized operations [11]. - The company has shifted its approach to international sales, moving from exporting classic domestic models to developing products specifically for global markets [11]. Group 5: Aftermarket and Lifecycle Management - The company has relocated its aftermarket division to focus on remanufacturing for new energy components, aiming to provide comprehensive lifecycle services for its vehicles [11][12]. - FAW Jiefang is committed to ensuring that vehicles remain updated through cloud software systems, extending their operational lifespan [12].