时序更替，新元肇启。2025年，面对商用车行业深度调整与激烈竞争，一汽解放坚定以布 局应变局，以创新求突破，以转型谋发展，以卓越的市场表现实现"跑赢自己、跑赢行 业"的双重突破。 市场表现出彩：问鼎巅峰、实至名归 这一年，"解放"品牌价值突破1450亿，连续十四年行业第一。此外，服务满意度行业第 一，荣获2025年中国汽车维修行业协会表彰，实现了市场、品牌、服务三重领先。 产业布局出彩：生态完善、全域协同 这一年，一汽解放产业布局出彩，加速"南北呼应、全域覆盖"的战略布局，多个整车和总 成工厂项目、新型科技公司相继落地，智能制造水平行业领先，产业生态越发完善。 9月，一汽解放无锡研发基地建成使用，成为中国一汽和一汽解放在长三角的创新中心，强 化了一汽解放全球研发布局以及技术创新体系，全面提升一汽解放整车核心竞争力，推动更 多前沿项目落地。 12月，一汽解放佛山分公司新工厂正式投产，这座集智能化、绿色化、柔性化于一体的数 字化标杆工厂，填补了一汽解放在南方新能源商用车生产基地的空白，具备轻、中、重型传 统与新能源车型混动生产能力，将提升一汽解放对华南及周边市场的响应速度和服务能力。 科技创新出彩：产品焕新，技术 ...

Core Viewpoint - The company, FAW Jiefang, has demonstrated significant growth in both domestic and international markets, particularly in the heavy-duty truck segment, with a strong focus on new energy vehicles and a robust product lineup for the second half of the year [1][2][3] Group 1: Sales Performance - In July, FAW Jiefang's wholesale vehicle sales increased by 17.8% year-on-year, with heavy-duty truck sales rising by 40% [1] - The sales of new energy heavy-duty trucks surged by 248% year-on-year, maintaining a strong growth trajectory [1] - Overseas heavy-duty truck sales grew by 58.3% year-on-year, with significant increases in markets like Saudi Arabia [1] Group 2: Market Share - In July, FAW Jiefang maintained the top market share in the domestic heavy-duty truck segment, with traditional truck share at 25.0% and new energy truck share at 14.7%, up 2.3 percentage points year-on-year [1][2] - The company achieved a brand value of 1450.29 billion, ranking first in the commercial vehicle brand industry for 14 consecutive years [2] Group 3: Product Development - FAW Jiefang has launched over 40 new models in 2025, covering various categories including traditional energy, pure electric, and hybrid light trucks [1] - The company has developed over 40 regionally adapted products for extreme weather conditions, enhancing its competitiveness in international markets [2] Group 4: Strategic Focus - The company is focusing on optimizing its system capabilities to strengthen its heavy-duty truck advantages amidst market competition and energy structure transformation [3] - In the first half of 2025, FAW Jiefang's sales of new energy vehicles reached 16,600 units, marking a continuous doubling for three years [3]

Core Viewpoint - FAW Jiefang emphasizes a strategy of "valuing quality over price" in a highly competitive commercial vehicle market, focusing on long-term sustainability rather than short-term sales spikes [6][7]. Group 1: Brand and Market Position - FAW Jiefang has secured eight "industry firsts" in brand value and market share in the first half of the year, reinforcing its leadership position [6]. - The company aims to maintain a balance between channel interests and user benefits through mechanisms like "rebate control and unsold vehicle compensation" [8]. Group 2: Quality and Product Strategy - Quality is deemed the lifeline of the brand, with a target to reduce claims frequency and amounts by 30% annually, achieving a cumulative reduction of over 65% in three years [7]. - FAW Jiefang has not followed industry trends of price cuts, preserving the resale value of over 3 million used vehicles through product upgrades [7]. Group 3: Technological Innovation - The company has reformed its powertrain division to enhance control over core components, establishing a technological barrier that is difficult for competitors to replicate [9]. - FAW Jiefang has launched several new products, including the Eagle series and various smart power domain products, focusing on both hardware and software capabilities [9][10]. Group 4: International Expansion - FAW Jiefang views overseas markets as strategic growth areas, with plans to establish eight wholly-owned subsidiaries abroad, enhancing localized operations [11]. - The company has shifted its approach to international sales, moving from exporting classic domestic models to developing products specifically for global markets [11]. Group 5: Aftermarket and Lifecycle Management - The company has relocated its aftermarket division to focus on remanufacturing for new energy components, aiming to provide comprehensive lifecycle services for its vehicles [11][12]. - FAW Jiefang is committed to ensuring that vehicles remain updated through cloud software systems, extending their operational lifespan [12].