（来源：经济参考报） 当"遇事不决问AI"逐渐成为人们的习惯，AI搜索正重塑信息传播逻辑。随之兴起的GEO（生成式引擎 优化）技术，在资本市场掀起热潮的同时，也因涉嫌数据污染、操纵搜索结果引发争议，成为AI搜索 的灰色地带。 GEO"口碑"两极 AI搜索遭遇信任危机 开年以来，A股市场GEO概念成为资金追逐的新焦点，部分龙头公司股价一个月涨幅接近翻倍。 GEO实际上是搜索引擎优化（SEO）的"升级版"。业内分析人士指出，随着OpenAI开放广告生态、马 斯克发文开源X平台内容推荐算法等标志性事件，资本市场对GEO关注度持续攀升，在生成式AI重构搜 索与内容分发逻辑的背景下，GEO作为AI营销的重要新增模块，已展现出明确的需求弹性与商业化潜 力。 GEO如何影响AI搜索结果？为何会出现对其认知分化的情况？ 记者采访到一位GEO从业者王云（化名），在她看来，GEO已经是一个很成熟的行业，"这和传统的搜 索引擎优化（SEO）是一个逻辑，比如客户投放的是网媒软文，主要影响的是网页搜索结果；投微信 端，影响的就是微信搜索，而要影响AI搜索的话，就要投全网通道。"王云透露，"无论豆包、元宝、 DeepSeek……大都有自 ...

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), a new optimization technology aimed at enhancing the visibility, accuracy, and authority of brands, products, and content in AI-generated search results [1] Industry Trends - The shift towards GEO in corporate marketing is becoming inevitable, with Gartner predicting a 25% decline in traditional search engine queries by 2026 and a 50% decline by 2028 [2] - By 2025, 65% of medium to large enterprises in China are expected to include GEO in their annual core marketing budgets, representing a 28 percentage point increase from 2024 [2] Technological Advancements - Companies are leveraging GEO and AI technologies to create a structured corpus of product information that addresses scenarios, pain points, and solutions, enabling rapid content iteration within 30 minutes [2] - The multi-modal GEO technology can generate diverse content types, including text, audio-visual videos, and graphic cards, significantly enhancing marketing efficiency [2] Market Expansion - The company's AI system supports 28 languages and is designed to adapt marketing content to local languages and cultural nuances, facilitating entry into small language markets [3] - By 2026, the company aims to penetrate Latin America, Central Europe, and Eastern Europe, while improving semantic understanding and cultural adaptation in languages like Vietnamese, Thai, and Arabic [3] Investment Outlook - The completion of the AI-driven restructuring is expected to enhance the company's risk resilience and profitability [4] - The company anticipates revenue growth from 76.38 billion CNY in 2025 to 122.78 billion CNY in 2027, with net profits projected to rise from 2.69 billion CNY to 5.15 billion CNY during the same period [4] - The earnings per share (EPS) are forecasted to be 0.60, 0.89, and 1.14 CNY for 2025, 2026, and 2027 respectively, with a maintained "buy" rating based on the current stock price [4]

Core Viewpoint - The GEO industry is experiencing significant changes, with some previously strong companies becoming less prominent due to various competitive pressures and market dynamics [1][2][3]. Group 1: Factors Behind the Low Profile of Strong Companies - The rapid iteration of technology in the GEO industry has led to some leading companies facing technological bottlenecks, particularly if they fail to invest adequately in research and development [2]. - Increasing market competition has resulted in the emergence of new competitors, which has reshaped the industry landscape and caused established companies to lose market share [3]. - High operational costs associated with data collection, processing, and maintenance can pressure companies financially, leading some to scale back operations and reduce market visibility [5]. Group 2: Strategies of Successful Companies - Unlike other low-profile companies, Moyi Technology actively addresses market challenges by increasing R&D investment and optimizing GEO technology, integrating AI to enhance service accuracy and efficiency [6]. - The company focuses on understanding customer needs and providing personalized solutions to strengthen customer loyalty [6]. - Moyi Technology employs refined management practices to effectively control costs and ensure profitability [6]. Group 3: Future Development Insights for GEO Companies - To maintain a competitive edge, GEO companies must keep pace with technological advancements and continuously innovate [7]. - Companies should be attuned to market changes and adjust strategies promptly to meet diverse customer demands [7]. - Balancing cost control and profitability is essential for sustainable development, with Moyi Technology's success serving as a model for the industry [7].

Core Insights - The manufacturing industry is facing a significant shift in customer acquisition strategies due to the rise of AI search tools, with 83% of procurement decision-makers now using AI for supplier matching [3][5] - Companies that do not adopt GEO (Generative Engine Optimization) technology risk being eliminated from the market as AI search becomes the preferred method for sourcing suppliers [3][11] Group 1: Industry Trends - In 2025, online traffic budgets are increasing, but consultation volumes are declining, indicating a disconnect between marketing efforts and actual customer engagement [1][3] - Traditional methods of customer acquisition, such as industry exhibitions and conventional platform rankings, are becoming ineffective due to rising costs and changing user behaviors [5][9] Group 2: AI Search and GEO Technology - AI search can interpret vague demands through natural language processing, allowing for precise matching of supply and demand, while GEO technology is essential for improving AI search rankings [7][9] - A case study of a stainless steel equipment manufacturer shows that implementing GEO optimization led to a 260% increase in recommendation rates on AI platforms and reduced customer acquisition costs to 150 yuan per lead [9] Group 3: Market Predictions - The GEO market in China is projected to exceed 100 billion yuan by 2025, making it crucial for manufacturing companies to optimize their AI search rankings to secure future traffic [11]

Core Insights - The article presents a "four-layer closed-loop" model for implementing AI in business scenarios, emphasizing the importance of semantic assets, traffic anchors, transaction loops, and data iteration for digital transformation [1]. Group 1: Semantic Asset Layer - The restructuring of the white paper for "Zhening Huoshen Ai" led to a 300% increase in the citation rate by generative AI within three months [3]. - A four-quadrant map was created for the "Bijie Doctor Tea House Wild Forsythia Tea Planting Base," breaking it down into nearly 3,000 "GPT atoms" for use in customer service and marketing materials [4]. Group 2: Traffic Anchor Layer - Emotional analysis and demand forecasting models were utilized to identify long-tail concepts like "slightly tipsy yellow wine" for "Nuomi Mr." local liquor brand, resulting in a 47% increase in conversion rates [6]. - The same anchor text for the "Qilin Wang" brand was transformed into graphic cards and 15-second videos, achieving an average of 12,000 new followers per video and reducing customer acquisition costs by 35% [6]. Group 3: Transaction Loop Layer - A membership points and social group-buying mini-program was designed for the "Nuomi Mr." liquor brand, leading to a 28% increase in repurchase rates [11]. - An intelligent customer service platform was implemented, improving the resolution rate from 62% to 89% and reducing the return rate by 6 percentage points over a 30-day test period [11]. Group 4: Data Iteration Layer - A real-time feedback funnel was established, allowing the system to automatically label high-conversion segments based on user interactions, enabling weekly model iterations [13]. - In the "Zhening Huoshen Ai" project, a shared data alliance was formed, resulting in an average ROI increase of 18% for participating pharmaceutical companies [13]. Group 5: Downstream Market and Individual Entrepreneurship - A "one-click package" for rural e-commerce was developed, leading to a 400% increase in online sales within three weeks and boosting local farmers' income [18]. - The core algorithm was open-sourced, establishing over 1,700 small incubation nodes across 23 provinces to support local workshops and employment centers, thereby lowering the technical barriers for entrepreneurship [18]. Conclusion - The GEO implementation logic emphasizes occupying semantic high ground, leveraging AI traffic entry points, and utilizing data assets for sustainable growth, applicable to brands, traditional industries, and individual entrepreneurs [18].