在全球营养保健品行业竞争日趋激烈的背景下，第四次亮相中国国际进口博览会的GNC健安喜，不仅 迎来品牌创立90周年的里程碑，更释放出深耕中国市场的强烈信号。 本次参展，GNC以"营养九十年，活出生命力"为主题，集中展示了其覆盖全生命周期的营养解决方案， 积极响应国家"主动健康"战略，展现其在中国市场持续深耕的决心与实力。 "近年来我们在进博会的展台规模和品牌露出实现了五倍以上的增长，与此同时，我们在中国的业务也 实现了五倍的发展。"GNC中国总经理赵子强透露。他表示，进博会不仅是一个展示窗口，更是GNC与 产业链上下游、平台方、合作方乃至消费者建立信任与共识的核心枢纽。 从"广而全"到"细而精"，GNC构建全生命周期营养矩阵 进博会作为中国推动高水平对外开放的平台，其释放的"溢出效应"正成为跨国企业在中国市场实现跨越 式发展的关键杠杆。 GNC自进入中国市场已有15年，在全球约50个国家和地区拥有产品经营与销售网络，是行业公认的全 球知名营养品牌。 在本届进博会上，GNC展出了七大核心产品板块，包括综合营养包、心脑血管健康、母婴营养、高端 植萃、骨关节养护、维矿家族及保健食品，形成了从基础营养到精准干预的全方位 ...

11月5日至11月10日，营养保健品牌GNC健安喜（以下简称"GNC"）第四次参展中国国际进口博览会 （以下简称"进博会"）。适逢品牌创立90周年，GNC以"营养九十年，活出生命力"为主题，打造200平 方米展台，集中展示覆盖全生命周期的营养解决方案，彰显深耕中国市场的坚定承诺。 进博会期间，GNC中国总经理赵子强接受《证券日报》记者专访时表示，"GNC与'健康中国'战略同频 共振，希望通过本土化创新满足中国消费者对高品质健康产品的需求。我们致力于传递'全球科研、本 土适配'的品牌理念，将进博会作为展示创新成果、深化市场承诺的重要平台。" "进博会不仅是新品首发的战略高地，更是洞察行业趋势、链接合作伙伴的关键枢纽。通过这个平台， 我们能够准确把握中国大健康产业的发展脉搏，与产业链优质伙伴建立深度合作，共同推进从产品创新 到服务升级的全方位发展。同时，进博会帮助我们更好地理解政策导向和市场需求，为制定更贴合中国 市场的战略规划提供重要参考。"赵子强如是称。 基于其对中国市场的观察，赵子强指出了近年来保健品消费者的显著变化："中国营养保健品消费者最 显著的变化，是从盲目跟风购买转向了基于科学和需求的理性消费。他们 ...

Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] Group 1: GNC's Strategic Initiatives - GNC is participating in the CIIE for the fourth time this year, coinciding with its 90th anniversary, showcasing its strategic transformation from "global introduction" to "local deep cultivation" through seven core nutritional solutions [1] - GNC has launched a "single formula high-purity fish oil standard" in collaboration with Eurofins to promote standardization and transparency in the fish oil category [1] - A strategic partnership has been established between GNC and JD Health to enhance digital channel capabilities for precise nutrition services [1] Group 2: Market Position and Product Development - GNC's China General Manager highlighted that 2022 marked a pivotal year for GNC in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [1] - The "Nutrition Pack" series, developed based on dietary structure research in China, has achieved over 50% market share in its segment and has been the top-selling product globally for three consecutive years [1] - GNC is expanding its localization efforts into deeper functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the CIIE and planning to introduce innovative products for the elderly and youth by mid-next year [2] Group 3: Consumer Insights and Future Plans - GNC is embedding its localization strategy into its R&D and industry collaboration, working with international testing agencies to ensure quality [2] - Monthly consumer insights are conducted to capture changes in market demand, revealing increasing health concerns among Chinese men regarding blood sugar and liver health, and women focusing on anti-aging and weight management [2] - GNC plans to launch products addressing these health trends by the end of this year and into the first half of next year [2]

Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] - GNC, celebrating its 90th anniversary, showcased its strategic transformation from "global introduction" to "local deep cultivation" at this year's CIIE, emphasizing its seven core nutritional solutions covering the entire life cycle [1] Group 1 - GNC, in collaboration with Eurofins, launched a "single formula high-purity fish oil standard" at the expo to promote standardization and transparency in the fish oil category [1] - The company entered a strategic partnership with JD Health to enhance digital channel capabilities for precise nutrition services [1] - GNC's China General Manager highlighted the expo as an "accelerator" for the company's localization strategy, marking a significant milestone in its 90-year history [1] Group 2 - GNC's China Vice General Manager noted that 2022 was a pivotal year for the company in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [2] - The flagship product, the "Nutrition Pack" series, was developed based on dietary structure research in China and has over 50% market share in its segment, achieving the highest global sales for three consecutive years [2] - GNC is expanding its localization efforts into functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the expo and planning to focus on children's nutrition and bone health [2] Group 3 - The company plans to introduce innovative products for the elderly and teenagers by mid-next year, optimizing palatability and absorption efficiency while ensuring efficacy [2] - GNC collaborates with international testing organizations like SGS and Eurofins to ensure quality standards, while also conducting monthly consumer insights to capture changing market demands [2] - The company has identified emerging health concerns among Chinese consumers, such as men's increasing focus on blood sugar and liver health, and women's growing interest in anti-aging and weight management [2]

【环球网科技报道 记者 张阳】第八届中国国际进口博览会（以下简称"进博会"）正开展的如火如荼，展馆里人流如织，然而，进博会的影响力早已超越6天 会期与展馆围墙，其"溢出效应"正持续释放，成为连接全球与中国、展品与商品、展商与投资商、创新与市场的强大引擎。 "6天+365天"：进博热度全年不落幕 进博会举办之初，就因独特定位迅速吸引了全球目光，宏大的规模、丰富的展品、前沿的技术和多元的交流活动，迅速赢得了参展商、采购商及各界观众的 广泛赞誉，取得了空前成功，但是随之而来也引发了各方思考，如何使其热度不成为昙花一现？ 唯有不断丰富进博会的功能，让进博会的影响力超出6天会期！ 作为承接进博会溢出效应的核心载体，虹桥品汇这一"6天+365天"常年展示交易平台，正让展会红利持续释放。截至2024年11月，虹桥品汇已累计引入全球 108个国家和地区的6000多个品牌、8万多款进博同款商品，2024年平台交易额达280亿元人民币。从2024年8月"国际酒类品鉴峰会"单日达成1.8亿日元成交 额，到常态化开展的品牌展示、商务对接，虹桥品汇依托5万平方米保税物流中心、21万平方米商贸体验中心的实体空间，搭建起"永不落幕的进博会 ...