Core Insights - The launch event for the Dongfeng Nissan Teana Hongmeng cockpit took place at Huawei's campus, focusing on the theme of "new answers for the intelligence of fuel vehicles" [1] - The Teana Hongmeng cockpit is set to officially launch in the fourth quarter of this year [1] Design and Features - The exterior design of the Teana Hongmeng cockpit incorporates Huawei's three design principles: "extreme, minimalist, and premium" [3] - The vehicle is available in "Phantom Purple" and "Matte Gray" colors, with the interior featuring a low-saturation color scheme and 90% of the car's surface covered in high-quality soft materials [3] - The cockpit includes a "full-featured sofa 4.0" with both driver and passenger seats equipped with ventilation, heating, massage, and memory functions, as well as a welcome mode and multi-directional electric adjustment [3] - It features a 15.6-inch HUAWEI in-car smart screen with the latest HarmonySpace 5 and MoLA architecture, offering 48 native applications and seamless cross-device interaction [3] - The vehicle is equipped with the HUAWEI SOUND audio system, featuring 17 high-fidelity speakers and a liftable star ring scattering device for enhanced auditory experience [3] Strategic Collaboration - Dongfeng Nissan and Huawei Qiankun have formed a partnership to accelerate the "oil-electric intelligence" strategy, addressing the urgent demand for intelligent fuel vehicles in China [5] - The Teana Hongmeng cockpit represents the first product of this collaboration, showcasing new achievements in the intelligent development of fuel vehicles [5] - The partnership aims to continuously advance the "oil-electric intelligence" strategy, providing a smarter driving experience for Chinese fuel vehicle users [5]

Group 1 - Nissan China celebrated its 40th anniversary with the launch of several new models developed by a local team, including the N6 sedan, the new generation Teana, and the FRONTIER PRO pickup [1] - The N6 is Nissan's first plug-in hybrid vehicle globally, featuring a 21.1 kWh battery, with more details to be revealed at a technical conference in November [1] - The new generation Teana will be the first Nissan model equipped with the HarmonyOS cockpit and HUAWEI SOUND audio system, while the FRONTIER PRO is the first plug-in hybrid pickup designed and manufactured in China for the global market, set to launch in Q4 of this year [1] Group 2 - CEO Ivan Espinosa announced plans to introduce the Z Nismo model to the Chinese market by 2026, emphasizing Nissan's commitment to the "In China, For China, To the World" strategy [4] - By 2027, Nissan aims to launch 10 new energy vehicles in China, including plug-in hybrids and pure electric models [4] - In September 2025, Nissan's sales in China reached 61,552 units, a slight increase from 61,395 units year-on-year, with Dongfeng Nissan's sales at 57,161 units, up 4.6% quarter-on-quarter [4] Group 3 - The automotive industry saw a decline in retail sales for mainstream joint venture brands in September, with a total of 490,000 units sold, a year-on-year decrease of 6% but a quarter-on-quarter increase of 4% [5] - The penetration rate of new energy vehicles reached 6.6% in September, while Japanese joint venture brands held an 11.6% market share, down 1.1 percentage points year-on-year [5] - Dongfeng Nissan's performance mirrored the overall trend in the joint venture sector, showing a year-on-year decline but a quarter-on-quarter increase [5]

Core Viewpoint - The new models, Zhijie R7 and S7, have achieved impressive pre-order numbers, with over 520,000 units for small orders and over 50,000 for large orders within the first hour of launch, indicating a significant market impact [2][5] Group 1: Product Features and Market Positioning - The pricing and configuration of Zhijie R7 and S7 set a new benchmark in the market, elevating expectations for what consumers can expect in the 200,000 RMB price range [5][6] - The vehicles are equipped with high-end features such as a 16.1-inch Huawei smart screen, a 21-speaker sound system, and dual zero-gravity seats, which are typically found in luxury cars but offered at a competitive price [6][7] - The safety features include a robust vehicle structure with high-strength materials, advanced radar systems, and comprehensive collision avoidance technology, positioning these models as leaders in safety within their price segment [6][8] Group 2: Consumer Expectations and Market Dynamics - Young consumers are increasingly demanding more from vehicles priced above 200,000 RMB, seeking advanced technology, smart features, and overall enhanced driving experiences [6][8] - The introduction of Zhijie R7 and S7 serves as a reference point for young buyers, establishing a standard for what constitutes a "good car" in the market [8][9] - The presence of Huawei as a backing company ensures a high level of service and reliability, contrasting with newer brands that may lack established support systems [9][10] Group 3: Competitive Landscape - The competitive response from other manufacturers has been significant, with many scrambling to adjust their offerings in light of the new benchmarks set by Zhijie R7 and S7 [5][6] - The models are seen as a threat to competitors, as they redefine expectations for quality and service in the automotive market, particularly in the electric vehicle segment [9][10]