Core Insights - Nike continues to showcase its commitment to the Chinese market by participating in the 8th China International Import Expo for the sixth consecutive year, emphasizing the theme of "Victory" which is rooted in the brand's identity [1][2] - The company has launched the ICON. Shanghai creative production center, reflecting its confidence in the Chinese market and its long-term commitment to deepening its presence in China [2] - Nike's integration of its innovation, design, and product teams across its three major brands—Nike, Jordan, and Converse—aims to create a new athlete-centric innovation engine [2][3] Company Strategy - Nike's strategy focuses on listening to athletes' needs and understanding their desire for victory, which drives the company's actions and innovations [2] - The company has been a witness to the growth of China's sports industry since its entry in 1981, maintaining a philosophy of prioritizing athletes and providing inspiration and innovation [2] Brand Messaging - The "Just Do It" slogan is highlighted as a personal declaration for athletes, representing focus, perseverance, and the courage to challenge oneself [3] - Nike aims to deepen collaborations with various sectors to promote sports through innovative content creation and dissemination, especially during major domestic and international sports events [3]

Core Insights - Nike showcased its commitment to the Chinese market during the 8th China International Import Expo by highlighting the achievements of Chinese athletes and the "Just Do It" spirit [1] - The company announced the opening of its creative production center, ICON. Shanghai, emphasizing its long-term dedication to the Chinese market [1] - Nike's integration of innovation and design teams across its brands (Nike, Jordan, and Converse) aims to create a new athlete-centric innovation engine [1] Group 1 - Nike's participation in the expo featured leading technologies and innovative products across multiple sports sectors [1] - The CEO of Nike Greater China expressed the company's commitment to understanding and meeting the needs of athletes [1] - Nike has been involved in the growth of China's sports industry for over 40 years and aims to continue supporting its development [1]