Core Insights - The launch of the "Star People Delicious Moments Series" by Pop Mart on September 29 was met with high demand, with products selling out immediately on various official platforms [1][6] - Despite initial high prices, the market value of the products, particularly plush items, has seen a significant decline shortly after the release [3][10] Product Launch and Sales Performance - The "Star People Delicious Moments Series" includes various products such as blind box figurines, plush keychains, phone cases, pillows, and night light keychains, with the plush cookie keychain being the most popular item [1][12] - On the day of the launch, over 50,000 plush products were sold within a minute across platforms like Douyin and Taobao [3][6] - The initial retail price for the plush cookie keychain was 354 yuan, but market prices ranged from 699 to 1199 yuan before the release [1][6] Price Trends and Market Dynamics - Following the launch, the market price for hidden plush items dropped from 929 yuan to below 600 yuan within hours, indicating a rapid decline in resale value [3][10] - The average transaction price for plush items fluctuated around 600 yuan shortly after the release, down from peaks of over 1000 yuan [6][10] - The average transaction price for the figurines also decreased from a peak of 956.2 yuan to around 850 yuan, nearing the original price [10] Consumer Interest and Market Sentiment - The pre-launch hype was significant, with over 50,000 users expressing interest and transaction records appearing on trading platforms even before the official sale [6][12] - Despite the price drop post-launch, the popularity of the "Star People" brand remains strong, with fans expressing concerns about potential over-speculation affecting the brand's appeal [14][16] - The "Star People" IP, one of Pop Mart's fastest-growing new brands, generated revenue of 390 million yuan in the first half of the year [16]

Core Viewpoint - The article highlights the recent complaints regarding delayed shipments from Pop Mart, indicating a significant issue with their order fulfillment process and customer service response [1][4][5]. Group 1: Customer Complaints - Consumers have reported that products purchased from Pop Mart's official channels have not been shipped by the promised deadlines, leading to over 1,000 complaints related to "delayed shipment," "non-shipment," and "false shipment" on the Black Cat Complaints APP [1][4]. - Specific complaints include promises of 72-hour and 48-hour shipping that extended to 6 and 7 days without fulfillment, with many customers expressing dissatisfaction with the customer service's inability to resolve these issues [1][4]. Group 2: Company Response - Pop Mart has publicly apologized for the delays, attributing the issue to a surge in order volume and stating that they are working to expedite shipments, with an expectation to fulfill orders within approximately 7 days [4][5]. - The company has acknowledged that the delays affect multiple product lines, including popular series like THE MONSTERS and SKULLPANDA [4]. Group 3: Operational Challenges - The article raises questions about whether the delays are due to increased promotional orders or production capacity issues, with no official response from Pop Mart on this matter [5]. - Reports indicate that the company has been under pressure to increase production capacity since the beginning of the year, but demand has outpaced the supply chain's ability to respond effectively [5].