Core Viewpoint - The article highlights the successful launch of the "Star People Delicious Moments Series" by Pop Mart, which has generated significant consumer interest and high resale prices on secondary markets, indicating strong demand and potential for the brand to diversify beyond its reliance on the Labubu series [1][4][8]. Group 1: Product Launch and Market Response - The "Star People Delicious Moments Series" blind boxes were set to launch on September 29, and even before the official sale, products were being pre-ordered on second-hand platforms [1]. - Upon official release, the products sold out within minutes, with over 360,000 people adding the plush cookie keychain to their carts, while only 20,000 units were available on Tmall [1]. - The resale prices on second-hand platforms have surged, with the original price of 69 yuan for the figurine rising to 119 yuan, and the hidden variant "Little Bear Cookie" reaching a peak price of 689 yuan, reflecting a nearly 10-fold premium [4]. Group 2: Financial Performance and IP Diversification - Concerns had previously been raised about Pop Mart's heavy reliance on the Labubu series, which accounted for 34.7% of the company's total revenue of 138.76 billion yuan in the first half of 2025 [8]. - The introduction of the Star People series has shown promising results, generating over 100 million yuan in its first year and 390 million yuan in the first half of 2025, making it one of the fastest-growing new IPs for Pop Mart [8]. - The Star People series emphasizes themes of warmth and healing, resonating with the emotional consumption trends among younger consumers [8]. Group 3: Market Position and Stock Performance - As of September 29, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [8].

Core Insights - The launch of the "Star People Delicious Moments Series Blind Box" by Pop Mart has generated significant pre-sale interest, with products already listed on second-hand platforms at marked-up prices, indicating strong demand [2][6] - The secondary market shows substantial price increases, with original prices of 69 yuan for figures rising to 119 yuan, and hidden items like the "Little Bear Biscuit" reaching up to 689 yuan, reflecting a nearly 10-fold premium [2][6] - The introduction of the Star People series may help reduce Pop Mart's reliance on the Labubu series, which accounted for 34.7% of the company's total revenue in the first half of 2025 [5][6] Product Demand and Pricing - The Star People series has seen a significant price surge on second-hand platforms, with random blind boxes increasing from 59 yuan to 182 yuan, and complete sets rising from 354 yuan to 769 yuan, both showing over 2 times premium [2][6] - The popularity of the Star People series is attributed to its "warm" and "healing" themes, resonating with the emotional consumption trends among younger consumers [6] Financial Performance - In the first half of 2025, the revenue from the Labubu IP reached 4.814 billion yuan, while Pop Mart's total revenue was 13.876 billion yuan, highlighting the importance of Labubu to the company's financials [5] - The Star People series has quickly become one of Pop Mart's fastest-growing IPs, generating over 390 million yuan in revenue in the first half of 2025 [6] Market Position - As of the latest report, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [6]