Core Viewpoint - The article emphasizes the importance of emotional value in products, particularly in the automotive industry, highlighting how LABUBU's success reflects a shift from "Made in China" to "Created by China" and the need for brands to connect with consumers emotionally rather than relying solely on technical specifications [1][37]. Group 1: Emotional Value and Branding - LABUBU's appeal lies in its unique design that combines "cute" and "edgy" elements, evoking both affection and excitement, which is crucial for emotional engagement [4][37]. - Successful brands like MINI and smart have established strong emotional narratives that resonate with consumers, while many domestic brands lack this depth and uniqueness [11][12]. - The article critiques the tendency of some brands to create products without a solid cultural foundation, leading to a lack of distinctiveness and emotional connection with consumers [11][13]. Group 2: Market Strategies and Consumer Engagement - Companies like Bubble Mart have successfully utilized consumer feedback to drive product development and marketing strategies, ensuring that their offerings align with user preferences [18][19]. - The automotive industry has examples of brands that have effectively engaged with consumers, such as Geely and Wuling, which have created products that resonate well with their target audience [22]. - The article warns against a self-centered approach to product development, where companies ignore consumer feedback and instead impose their vision, which can lead to commercial failure [25][27]. Group 3: Cultural and Emotional Depth - The success of LABUBU illustrates that true emotional value is rooted in cultural identity and shared values, rather than superficial trends [37][39]. - The article argues that products that can transform from mere commodities to cultural assets will ultimately succeed in a competitive market [39][41]. - It calls for the automotive industry to develop brands that embody emotional value and cultural significance, moving beyond price competition to create meaningful connections with consumers [41][42].

Core Insights - POP MART International Group reported a revenue of 13.04 billion RMB for the full year of 2024, marking a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion RMB, up 185.9% from the previous year [1] Revenue Breakdown - Revenue from Mainland China was 7.97 billion RMB, reflecting a year-on-year growth of 52.3% [2] - Revenue from markets outside Mainland China, including Hong Kong, Macao, and Taiwan, reached 5.07 billion RMB, up 375.2% year-on-year [2][6] Intellectual Property Performance - The IP operation system achieved maturity with four key properties generating over 1 billion RMB in revenue [3] - Revenue from 13 other IPs surpassed 3 billion RMB, showcasing significant growth [3] - HIRONO alone achieved revenue of 730 million RMB, reflecting year-on-year growth of 106.9% [4] Business Expansion - The company opened its first brick-and-mortar outlets in Vietnam, Indonesia, the Philippines, Italy, and Spain, expanding its global footprint [7] - The number of brick-and-mortar stores grew to 130, while ROBOSHOPs increased to 192 [6] Product Lineup and Revenue Categories - Annual revenue from figures reached 6.94 billion RMB, up 44.7%, while plush toys saw explosive growth with revenue of 2.83 billion RMB, up 1289% year-on-year [8] - The MEGA COLLECTION brand generated revenue of 1.68 billion RMB, an increase of 146.1% year-on-year [8] Operational Efficiency - The gross profit margin hit a record 66.8%, up by 5.5 percentage points from 61.3% in 2023 [9] - Inventory turnover days decreased from 133 days in 2023 to 102 days in 2024, indicating enhanced operational capabilities [9]