Core Insights - "Bili Information," a digital solution provider in the travel and hospitality industry, has recently completed a multi-million RMB A+ round of financing, exclusively invested by Tiantu Capital, with funds aimed at accelerating the development of a travel new media platform and advancing AIGC and AI Agent technology commercialization [1][4] - Founded in 2016, Bili Information focuses on AI-driven personalized travel experiences, offering two main product scenarios: "Hotel+" and "Ticket+," with the travel new media platform being the cornerstone of its business [1][3] - The travel new media platform was upgraded in 2021 to include content and copyright services, providing localized historical, culinary, and architectural content, akin to a large-screen version of Xiaohongshu or Douyin [1][3] Company Background - The founder, Wang Yang, graduated from Beijing Institute of Technology in 2002 and has extensive experience in marketing and B2B business across notable companies like Skyworth and Samsung [3] - Bili Information has previously completed two rounds of financing, including a strategic investment of 210 million RMB from Skyworth's Cool Open Technology in 2023, with shareholders including Tencent, iQIYI, and Baidu [3] - Wang Yang emphasizes that the transformation of the travel experience must start from the fundamental logic of personalization, data equity, and real-time perception, which Bili Information aims to address [3] Industry Perspective - Tiantu Capital's Chen Junjia highlights that Bili Information possesses valuable scene entry points in both hotels and scenic spots, leveraging AI to unlock new supply-side opportunities in the hospitality industry [4] - Both "Accommodation+" and "Ticket+" scenarios exhibit clear replicability, indicating a strong potential for growth driven by AI in the hospitality sector [4] - The AI era presents a unique opportunity for transformation in the travel industry, which Bili Information is strategically positioned to capitalize on [4]

Core Viewpoint - AI is expected to be the core driver of the next growth phase in the hospitality and travel industry [1][6]. Company Overview - Beijing Bili Information Technology Co., Ltd. has recently completed a multi-million RMB A+ round financing led by Tiantu Investment, aimed at accelerating the development of a new media platform for travel using AI technology [2][3]. - Founded in 2016, Bili Information focuses on the hospitality technology sector, providing new media, copyright, new retail, and AI technology services, and has created China's first travel new media platform, MYCOOLTV [3][5]. Business Model and Partnerships - Bili Information has signed Master Service Agreements (MSA) with international hotel groups such as Marriott and Hyatt, covering luxury brands like Bulgari, Four Seasons, and Waldorf Astoria, and has collaborated with globally recognized brands like Viking Cruises and Universal Studios [5]. - The company reaches over 80 million People on the Move (POTM) annually and is actively developing AI products and services, including a smart application for the West Lake National Scenic Area that offers dynamic travel recommendations [5][6]. Market Positioning - Unlike traditional OTA platforms that focus on pre-trip bookings, Bili Information targets "in-trip immersive consumption scenarios," creating private video experiences in hotel rooms and smart guides in tourist attractions to capture decision-making moments for travelers [5][6]. - The company aims to enhance customer revenue and traveler experiences through innovative AI applications in the hospitality sector, positioning itself as a leader in the industry [6]. Investment Perspective - Tiantu Investment believes Bili Information possesses valuable scene entry points in both hotels and attractions, leveraging AI to unlock new supply-side opportunities in the hospitality industry [6]. - The ongoing development of internet technology and the rise of online travel platforms and social media are reshaping travel consumption behaviors, providing Bili Information with a competitive advantage in both content and channel [6].

Core Insights - "Bili Information," a digital solution provider in the travel and hospitality industry, has recently completed a multi-million RMB A+ round of financing, led exclusively by Tiantu Capital, to accelerate the development of its travel media platform and the commercialization of AIGC and AI Agent technologies [1][10] Company Overview - Founded in 2016, Bili Information focuses on AI-driven personalized travel experiences, offering two main product scenarios: "Hotel+" and "Ticket+" [1][2] - The "Hotel+" scenario serves as the foundation of Bili's business, evolving from the MYCOOLTV product to a comprehensive travel media platform that provides localized content and services for travelers [2][4] Business Model and Market Reach - Bili Information's travel media platform has expanded its reach across various venues in the Asia-Pacific region, including hotels, theme parks, and cruise lines, with partnerships with major hotel groups like Marriott and Hyatt [4][6] - The company has a significant annual reach, impacting over 80 million travelers on the move (POTM) [4] Technological Innovation - Bili Information leverages AI technology to enhance user engagement, with AI Agents providing personalized content recommendations in real-time as users enter hotel rooms [5][9] - The company is developing a new model for "in-time" and "in-where" recommendations, focusing on immediate consumption experiences during travel [6][9] Future Growth and Revenue Structure - Currently, the "Hotel+" business accounts for 90% of Bili's overall revenue, but the company plans to shift this balance, aiming for 70% of revenue to come from scenic and travel experiences within five years [8] - The founder, Wang Yang, has a background in marketing and B2B sales, which has contributed to the company's strategic positioning in the market [8] Investment Perspective - Tiantu Capital views Bili Information as a leader in the travel and hospitality sector, with a clear replicable model in both accommodation and ticketing, positioning AI as a core driver for the next growth phase in the industry [10]

Group 1 - The core business of the company is MYCOOLTV, which is the first travel new media platform in China, covering various travel scenarios in the Asia-Pacific region, including hotels, theme parks, and cruise lines, reaching over 80 million people on the move annually [2] - The company has established partnerships with major international hotel groups such as Marriott and Hyatt, as well as collaborations with renowned brands like Viking Cruises and Universal Studios [2] - The company is actively developing AI products and services, exemplified by the launch of the first intelligent application "Bubble Love Travel" in West Lake National Scenic Area, which provides dynamic travel recommendations [2][3] Group 2 - Unlike traditional OTA platforms, the company focuses on immersive consumption scenarios during travel, creating private video experiences in hotel rooms and smart guides in tourist attractions, capturing key decision-making moments for travelers [3] - The CEO emphasizes the goal of enhancing customer revenue and traveler experiences through innovative AI applications in the hospitality industry, aiming to lead the sector into the AI era [3][4] - TianTu Investment recognizes the company's valuable scene entry points in hotels and attractions, believing that AI will drive the next growth phase in the hospitality industry, positioning the company as a leader in this transformation [4] Group 3 - The online travel market is experiencing explosive growth due to the rise of internet technology and new media channels, which has redefined consumer behavior in travel [4] - The company has accumulated significant competitive advantages in both content and channel aspects of the hospitality sector, making it a strategic investment for TianTu in the "big consumption" direction of the hospitality industry [4][5] - TianTu Investment plans to continue discovering excellent tech-consumer brands to enhance industry supply and contribute to a better quality of life for consumers [5]

Group 1 - Beijing Bili Information Technology Co., Ltd. has completed a multi-million RMB A+ round financing led by Tiantu Investment, which will be used to accelerate the development of a new media platform for tourism and provide personalized travel experiences using AI technology [1][2] - The company, founded in 2016, focuses on the travel and hospitality technology sector, offering services such as new media, copyright, new retail, and AI technology, and has created China's first tourism new media platform, MYCOOLTV [1][2] - MYCOOLTV currently covers various travel scenarios across the Asia-Pacific region, including hotels, theme parks, scenic spots, cruise ships, serviced apartments, and large senior living communities, reaching over 80 million people on the move annually [1] Group 2 - Bili Information is actively developing AI products and services, including the first intelligent application "Bubble Love Travel" in the West Lake National Scenic Area, which provides dynamic travel recommendations and spontaneous travel consumption experiences [2] - The company's CEO, Wang Yang, emphasized the goal of enhancing customer revenue and traveler experiences through innovative AI applications in the hospitality industry [2] - Tiantu Investment's Chen Junjia highlighted that Bili Information possesses valuable scene entry points in both hotels and scenic spots, and believes that AI will be a core driver for the next growth phase in the hospitality industry, with Bili Information leading in this direction [2]