投资界11月20日消息，酒旅行业数字化解决方案提供商「比利信息」近期完成数千万元人民币A+轮融资，本轮由天图资本独家投资，资金将用于加速旅游 新媒体平台建设，加快 AIGC、AI Agent 的技术研发与商业化落地等。 比利信息成立于2016年，以AI驱动旅行体验个性化为核心方向，目前提供两个主要产品场景"酒店+"场景，即旅游新媒体平台（ Travel Media Network），通 过酒店大屏内容、运营提升住宿体验；"门票+"场景，定位"行中沉浸式消费场景"，推出西湖国家风景区首个智能体应用泡泡爱旅行。 旅游新媒体平台是比利信息目前的基石业务。2016 年，比利信息创始人王洋将互联网电视技术应用到酒店客房娱乐场景，打造 MYCOOLTV 这一核心产 品，2021年，比利信息正式将业务升级为"旅游新媒体平台"，即在提供技术支持之外，又增加了内容与版权服务，旨在为旅行者提供本地化历史、美食与建 筑等内容，"类似一个大屏版的小红书或抖音"，王洋说。 创始人经历方面，王洋2002年毕业于北京理工大学，毕业后加入创维电视，从事市场营销工作，此后在三星等知名企业负责酒店、地产、传媒等B2B 业务 全国销售，具备相关行 ...

比利信息创始人、CEO 王洋表示，"公司将加速推进人工智能技术在酒旅场景的应用创新。围绕着 为客户增收，为旅行者增加体验的核心目标打造产品和服务，用创新加速推进酒旅行业进入 AI 时 代。" 天图投资陈俊嘉表示： "比利信息在酒店与景区两端都掌握了极具价值的场景入口，正在用AI打开酒 旅行业的新供给侧。无论是'住宿+'还是'门票+'，都具备清晰的可复制性。 我们相信，AI将成为酒 旅行业下一轮增长的核心驱动者，而比利信息已经在这个方向上处于行业领先地位。" 天图认为，AI将成为酒旅行业下一轮增长的核心驱动者。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，北京比利信息技术有限公司（以下简称"比利信息"）日前完成由天图投资独家投 资的数千万元人民币A+轮融资。本轮融资将重点用于加速建设旅游新媒体平台，应用 AI 技术为旅 行者提供个性化的旅行体验。同时，为酒旅企业客户提供营收增长为目标的数字化解决方案，包含旅 行社交电商和新媒体广告等增值服务。 成立于2016年的比利信息深耕酒旅科技领域，通过数据驱动链接科技与场景，提供新媒体、版权、 新零售及AI ...

Core Insights - "Bili Information," a digital solution provider in the travel and hospitality industry, has recently completed a multi-million RMB A+ round of financing, led exclusively by Tiantu Capital, to accelerate the development of its travel media platform and the commercialization of AIGC and AI Agent technologies [1][10] Company Overview - Founded in 2016, Bili Information focuses on AI-driven personalized travel experiences, offering two main product scenarios: "Hotel+" and "Ticket+" [1][2] - The "Hotel+" scenario serves as the foundation of Bili's business, evolving from the MYCOOLTV product to a comprehensive travel media platform that provides localized content and services for travelers [2][4] Business Model and Market Reach - Bili Information's travel media platform has expanded its reach across various venues in the Asia-Pacific region, including hotels, theme parks, and cruise lines, with partnerships with major hotel groups like Marriott and Hyatt [4][6] - The company has a significant annual reach, impacting over 80 million travelers on the move (POTM) [4] Technological Innovation - Bili Information leverages AI technology to enhance user engagement, with AI Agents providing personalized content recommendations in real-time as users enter hotel rooms [5][9] - The company is developing a new model for "in-time" and "in-where" recommendations, focusing on immediate consumption experiences during travel [6][9] Future Growth and Revenue Structure - Currently, the "Hotel+" business accounts for 90% of Bili's overall revenue, but the company plans to shift this balance, aiming for 70% of revenue to come from scenic and travel experiences within five years [8] - The founder, Wang Yang, has a background in marketing and B2B sales, which has contributed to the company's strategic positioning in the market [8] Investment Perspective - Tiantu Capital views Bili Information as a leader in the travel and hospitality sector, with a clear replicable model in both accommodation and ticketing, positioning AI as a core driver for the next growth phase in the industry [10]

天图投资陈俊嘉表示："比利信息在酒店与景区两端都掌握了极具价值的场景入口，正在用AI打开酒旅 行业的新供给侧。无论是'住宿+'还是'门票+'，都具备清晰的可复制性。我们相信，AI将成为酒旅行业 下一轮增长的核心驱动者，而比利信息已经在这个方向上处于行业领先地位。" 随着互联网技术的不断发展和普及以及在线旅游平台、社交媒体、短视频等新媒体渠道的兴起，线上旅 游市场的爆发式增长重新定义了旅游消费行为。同时，游客获取信息的渠道也发生了巨大改变。比利信 息在酒旅内容端和渠道端均积累了较大的竞争优势，是天图投资在"酒旅大消费"方向的一次重要布局。 与OTA平台的"行前预订"模式及OTT厂商的"家庭场景"布局不同，比利信息精准卡位"行中沉浸式消费场 景"，在客房、邮轮舱房、养老公寓及旅游景区等空间内，打造"客房里的私域视频"与"景区内的智能导 游"，精准把握旅行消费决策黄金时刻。2023年6月，比利信息曾获得创维集团旗下酷开科技2.1亿元战 略投资。 比利信息创始人、CEO 王洋表示，"公司将加速推进人工智能技术在酒旅场景的应用创新。围绕着为客 户增收，为旅行者增加体验的核心目标打造产品和服务，用创新加速推进酒旅行业进入 ...

目前，比利信息积极布局人工智能产品和服务，公司打造了西湖国家风景区首个智能体应用泡泡爱旅 行，为旅行者提供动态化的旅行推荐和即兴旅行消费体验。 2023年6月，比利信息曾获得创维集团旗下酷开科技2.1亿元战略投资。 比利信息创始人、CEO 王洋表示，"公司将加速推进人工智能技术在酒旅场景的应用创新。围绕着为客 户增收，为旅行者增加体验的核心目标打造产品和服务，用创新加速推进酒旅行业进入 AI 时代。" 天图投资陈俊嘉表示："比利信息在酒店与景区两端都掌握了极具价值的场景入口，正在用AI打开酒旅 行业的新供给侧。无论是'住宿+'还是'门票+'，都具备清晰的可复制性。我们相信，AI将成为酒旅行业 下一轮增长的核心驱动者，而比利信息已经在这个方向上处于行业领先地位。" 新浪科技讯 11月19日上午消息，近日，酒旅行业数字化解决方案提供商北京比利信息技术股份有限公 司（以下简称"比利信息"）宣布完成由天图投资独家投资的数千万元人民币A+轮融资。 据悉，本轮融资将重点用于加速建设旅游新媒体平台，应用 AI 技术为旅行者提供个性化的旅行体验。 同时，为酒旅企业客户提供营收增长为目标的数字化解决方案，包含旅行社交电商和新媒 ...

Core Insights - The tourism technology innovation over the past decade has primarily focused on pre-trip planning, but the rise of generative AI and multimodal technologies indicates that the real challenge lies in enhancing the fragmented, real-time experiences during the trip [1][4] - The role of AI in the tourism industry is shifting from being a decision-support tool to an intelligent operational entity that can actively recognize scenarios and trigger experiences, thus driving commercial growth [1][11] Company Developments - The travel recommendation AI project "Pao Pao Ai Travel" by Bili Information is currently in the business expansion phase, with plans to launch in Hangzhou's West Lake Scenic Area in 2024, aiming to integrate scenic area operations, user experience, and commercial monetization [2][4] - Bili Information is exploring new locations for expansion, with Chengdu being a primary candidate due to its vibrant digital economy and rich cultural tourism resources [1][2] Technological Innovations - The AI travel intelligent system focuses on real-time recommendations based on the tourist's location, weather changes, and personal preferences, utilizing a combination of maps and camera inputs [4][6] - The system can provide context-aware suggestions, such as sending cold drink coupons during hot weather or activating voice guides when tourists are near popular spots, thus enhancing the travel experience [6][11] Business Model Transformation - The traditional ticketing model is evolving, with tickets being redefined as "experience entry points" that combine cultural experiences and services, thereby increasing visitor engagement and generating new revenue streams for scenic areas [7][9] - The introduction of the RaaS (Result as a Service) model allows for a partnership where the AI system's success is tied to sales performance, transforming the relationship between technology providers and scenic areas into a collaborative growth model [10][11] Industry Implications - The tourism industry is transitioning from static displays to intelligent operations, with AI enabling a real-time feedback loop among content, traffic, and supply, leading to dynamic management of scenic areas [11][13] - The core competitive advantage of AI will increasingly depend on its ability to understand human behavior and generate operational actions in real-time, marking a shift from resource-driven to data-driven strategies [11][13]