Core Insights - Jay Chou's entry into Douyin (TikTok) has significantly boosted his popularity, gaining over 10 million followers in less than 24 hours, and reaching 20 million followers shortly after [2][3] - The surge in Chou's popularity has led to a notable increase in the stock prices of companies associated with him, termed "Jay Chou concept stocks," with some stocks experiencing gains of over 165% [4][6] Company and Market Impact - The company Giant Star Legend, which holds the IP development rights for Jay Chou, saw its stock price soar by 165% on July 9, closing at 98 HKD, and continued to rise by over 20% the following day [4][6] - A-share companies such as Zhizhong Home and Fengshang Culture also experienced significant stock price increases, with both hitting the daily limit up [7] - The business model of Giant Star Legend revolves around leveraging Jay Chou's IP in new retail, which is expected to enhance sales through his massive fanbase [6][14] Financial Performance - Giant Star Legend reported a total revenue of 584 million RMB in 2024, a year-on-year increase of 35.8%, with net profit rising by 62.4% to 56.05 million RMB [14] - The company's revenue growth is attributed to successful projects involving Jay Chou, including the TV show "Around the World with Jay Chou" [14] IP and Brand Development - Jay Chou's IP has been licensed across five core areas, generating over 1 billion RMB in sales through collaborations with over 200 licensing partners [11][14] - The company has plans to expand its product lines, including health drinks and various consumer goods, capitalizing on current market trends [19] Social Media and Engagement - Jay Chou's previous success on other platforms, such as Kuaishou, where he has 48 million followers, indicates a strong potential for monetization through social media [8][9] - His recent activities, including participation in a reality show and various public appearances, further enhance his brand visibility and engagement with fans [10][11]

Core Viewpoint - The article discusses the significant impact of Jay Chou's entry into Douyin on the stock market, particularly focusing on the stock performance of the company "Giant Star Legend" which is closely associated with him [7][11][13]. Group 1: Stock Market Impact - On July 9, 2023, Jay Chou's announcement of joining Douyin led to a dramatic increase in the stock price of Giant Star Legend, which saw a peak increase of over 160% during the trading day, closing at 12.440 HKD per share, a rise of 94.38% [11][14]. - The market capitalization of Giant Star Legend increased by approximately 5 billion HKD due to this surge [11]. - The influence of Jay Chou's Douyin account extended beyond Giant Star Legend, positively affecting the stock prices of several A-share companies, including Zhihong Home and Fengshang Culture, which also experienced significant gains [16][18]. Group 2: Company Overview - Giant Star Legend, listed on July 13, 2023, is primarily engaged in IP operation and new retail, with a significant portion of its revenue historically linked to Jay Chou [13][24]. - In 2019, nearly 90% of Giant Star Legend's revenue was related to Jay Chou, which has since decreased to around 60% as the company expanded its partnerships with other celebrities [24]. - The company has a long-term IP authorization agreement with Jay Chou, ensuring continued collaboration for at least 10 years [24]. Group 3: Product Development and Revenue - Giant Star Legend launched "Modong Coffee" in 2019, which became a leading product in the bulletproof beverage market, generating 333 million CNY in revenue within its first year [25][28]. - The company reported a 35.75% year-on-year increase in annual revenue, reaching 584 million CNY, with a net profit of 56.05 million CNY, marking a 62.40% increase [28]. - Plans for 2024 include the introduction of new product lines related to the "Zhou Tongxue" IP, as well as expanding retail presence through themed stores and pop-up shops [30][31][32].