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价格进一步下探至千元以内 AI手机渗透率将进一步提升
Zheng Quan Shi Bao Wang· 2025-05-22 09:59
随着AI技术的加速发展,AI手机渗透率不断提升,价格也进一步下探。 近日,星纪魅族推出魅族Note 16系列AI手机,叠加国补政策后,售价594.15元起,为当前市场售价最低 的AI手机。 此前,2023年底开始,市场出现具有AI功能的AI手机,但主要集中在高端旗舰机型,2024年被业界誉 为AI手机发展元年,这一年AI手机加速向高端及中端手机领域渗透,如今价格进一步下探至千元以 内。 截至目前,市场已有多款具有AI功能的手机售价在千元以内。除魅族Note 16系列外,OPPO旗下K系 列、vivo旗下Y系列叠加"国补"后,入门内存配置的机型价格都在1000元以内。 星纪魅族中国区首席营销官万志强也坦言:"AI平权不是要拿我们的产品去跟7000元左右的旗舰机比AI 能力,而是说很多厂商更愿意做一些炫酷的功能,而千元机价位段用户的需求没有被满足,这是不公平 的。我们希望降低AI的使用门槛,确实帮用户解决他们所面临的问题。" 在整个AI发展浪潮下,手机AI化已成既定趋势,AI手机渗透率也必将不断提升。 此前市场推出的AI手机普遍已具备AI修图、一键问屏、会议助手等功能,部分机型也能够主动识别用 户意图并主动推荐个 ...
AI“下沉”千元手机
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-19 13:32
AI时代让厂商从系统层面针对交互体验展开更深入、灵性的思考,而不是简单比拼配置、价格等。 随着AI大模型能力逐渐丰富,端云协同能力进一步提升,已经有多款千元以内智能手机搭载AI功能。 近日,星纪魅族发布Note 16系列AI手机,标配版售价在699-1099元,叠加国补后594.15元起,全系在千 元以内;Pro版本叠加国补后1614.15元起,售价均在1800元以内。根据官方介绍,两款机型都搭载了新 升级的Flyme AIOS 2,目前已深度接入阿里云首个端到端全模态大模型Qwen-Omni。 当然对千元左右价位档的手机来说,如何在有限的端侧计算能力下,更好发挥AI整体效用是重要命 题。 "要做到实时在线、主动服务,确实还有很长一条路要走。在往这个方向迈进过程中,最重要不是考验 算力,而是手机系统对用户使用习惯的学习,然后再推出主动服务。"周详分析道。 综合来看,虽然将AI大模型相关能力融入智能手机中已经有两年左右时间,但目前为止,手机厂商之 间展示的应用场景相似度较高,如何在AI这一轮浪潮下找到与大模型更好的契合点,是当前需要面对 的重要命题。 对此,周详告诉21世纪经济报道记者,对于AIOS系统的设计侧 ...
2025印度智能手机市场一季度出货量,vivo领跑
Huan Qiu Wang· 2025-05-01 03:27
Group 1 - High inventory levels are the main factor dragging down market shipments, leading brands to prioritize inventory clearance, which slows down the launch of new devices [3] - The number of new product launches has dropped by 26% compared to the same period last year, further impacting overall market vitality [3] - Despite the overall decline in market shipments, Indian consumers' enthusiasm for ultra-premium products remains strong, with market share in the segment above 45,000 INR (approximately 3,860 CNY) rising to 14%, a year-on-year increase of 15% [3] Group 2 - Vivo leads the Indian smartphone market for the third consecutive quarter with a 9% year-on-year growth, driven by models like Y29 5G and T4x priced below 15,000 INR (approximately 1,287 CNY) [3] - Samsung has successfully risen to the second position in the market through a multi-price segment new product launch strategy, particularly with the S25 Ultra series boosting the S series' share in high-end products to a historical high [3] - OPPO ranks third in the market, with its A3 and K series models gaining consumer favor through durability marketing strategies [4] Group 3 - Xiaomi has experienced a decline in shipments due to inventory pressure, while realme achieved a moderate growth of 3% thanks to the performance of its P series and 14 Pro series [4] - Apple has shown remarkable performance in the Indian market, achieving a 29% year-on-year growth and setting a new record for first-quarter shipments, with a shipment value share of 26% [4]