珀莱雅化妆品股份有限公司 会议资料 珀莱雅化妆品股份有限公司 2024 年年度股东大会会议资料 珀莱雅化妆品股份有限公司 各位股东及股东代表： 为维护投资者的合法权益，确保珀莱雅化妆品股份有限公司（以下简称"公 司"）2024 年年度股东大会的顺利召开，依据中国证券监督管理委员会《上市公 司股东会规则》等有关规定，制定会议须知如下： 一、公司根据《公司法》、 《证券法》、 《上市公司股东会规则》和《公司章程》 的规定，认真做好召开股东大会的各项工作。 二、公司董事会办公室具体负责会议有关程序方面的事宜。 三、为保证股东大会的严肃性和正常秩序，切实维护与会股东（包含股东代 表，下同）的合法权益，除出席会议的股东、公司董事、监事、高级管理人员、 公司聘请的律师及董事会邀请的人员外，公司有权依法拒绝其他人员进入会场。 四、出席会议的股东须在会议召开前 15 分钟到达会议现场向董事会办公室办 理签到手续，并请按规定出示股票账户卡、持股凭证、身份证或法人单位证明、 授权委托书及出席人身份证等，经验证后领取会议资料，方可出席会议。 五、股东需要在股东大会发言的，应于会议开始前 15 分钟在董事会办公室登 记，出示有效的持 ...

Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 93.18 CNY [7][5]. Core Views - The company achieved a revenue of 10.778 billion CNY in 2024, representing a year-over-year growth of 21.04%. The net profit attributable to shareholders was 1.552 billion CNY, up 30.00% year-over-year [3][6]. - In Q1 2025, the company reported a revenue of 2.359 billion CNY, an increase of 8.13% year-over-year, and a net profit of 390 million CNY, reflecting a year-over-year growth of 28.87% [3][6]. - The main brand, Proya, focused on the whitening segment, launching new products such as the "Optical Series" and upgrading existing lines to enhance its market position [4][5]. Financial Performance Summary - **Revenue and Profit Growth**: - 2024 revenue: 10.778 billion CNY, growth of 21.04% - 2024 net profit: 1.552 billion CNY, growth of 30.00% - 2025 Q1 revenue: 2.359 billion CNY, growth of 8.13% - 2025 Q1 net profit: 390 million CNY, growth of 28.87% [3][6]. - **Brand Performance**: - Proya brand revenue in 2024: 8.581 billion CNY, growth of 19.55% - Other brands like Cai Tang and OR also showed significant growth, with OR achieving a revenue of 368 million CNY, up 71.14% [4][5]. - **Profitability Metrics**: - Gross margin for 2024 was 71.39%, with a net profit margin of 14.40% - The company’s net profit margin improved to 16.54% in Q1 2025 [4][6]. Future Projections - The company is expected to achieve net profits of 1.845 billion CNY in 2025, 2.177 billion CNY in 2026, and 2.610 billion CNY in 2027, with respective growth rates of 18.9%, 18.0%, and 19.9% [5][6]. - The projected PE ratios for 2025, 2026, and 2027 are 20x, 17x, and 14x respectively [5][6].

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company has maintained impressive growth in net profit, achieving a revenue of 10.778 billion yuan in 2024, a year-on-year increase of 21.04%, and a net profit of 1.552 billion yuan, up 30.00% year-on-year [1][12] - The main brand, Proya, has launched new product lines targeting oily skin and whitening, while multiple sub-brands have also seen growth [2] - Online sales channels have continued to grow rapidly, with online revenue reaching 10.234 billion yuan in 2024, a year-on-year increase of 23.68%, accounting for 95.06% of total revenue [10] Summary by Sections Financial Performance - In 2024, the company reported a net profit of 1.552 billion yuan, with a net profit margin of 14.71%, an increase of 0.89 percentage points year-on-year [11] - The company’s gross margin improved to 71.39%, up 1.46 percentage points year-on-year, driven by lower freight rates and higher average transaction values [11] - The company expects net profits of 1.853 billion yuan, 2.171 billion yuan, and 2.516 billion yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 18, 15, and 13 times [12] Product Development - Proya has focused on upgrading its core products, introducing unique ingredients such as "XVII type recombinant collagen" in its new product lines [2] - The new product lines include the "净源系列" for oily skin and the "光学系列" for whitening, contributing to the brand's revenue growth [2] Market Position - Proya's main brand generated 8.581 billion yuan in revenue in 2024, accounting for 79.69% of total revenue, with strong performance on platforms like Tmall [2] - The sub-brand 彩棠 achieved revenue of 1.191 billion yuan, while OR and 悦芙媞 also reported significant growth in their respective markets [2] Sales Channels - Online sales accounted for a significant portion of revenue, with direct and distribution channels contributing 8.122 billion yuan and 2.112 billion yuan respectively [10] - The company is optimizing its offline store structure, although offline revenue decreased by 13.63% to 532 million yuan in 2024 [10]

在回报股东方面，珀莱雅一直不遗余力，通过持续且丰厚的分红举措，彰显出公司对股东权益的高度重 视以及稳健发展的坚定信心。2024年年度报告显示，珀莱雅2024年度公司现金分红占2024年度合并报表 归属于上市公司股东净利润的40.07%，包括：拟每10股派发现金红利11.90元（含税）、拟分配现金红 利总额4.69亿元（含税）；2024年度集中竞价方式回购股份金额1.53亿元（含税）。自上市以来，珀莱 雅累计分红及回购金额已达20.02亿元（含2024年度拟分配的现金红利）。 据珀莱雅化妆品股份有限公司（股票代码：603605）近期发布的2024年年度报告显示，2024年度营业收 入同比增长21.04%，促使珀莱雅销售规模首次突破百亿元，实现收入107.78亿元；实现归母净利润 15.52亿元，同比增长30%；毛利率、净利率分别提升至71.39%和14.71%，核心经营指标均创历史新 高。2024年，珀莱雅依托"科技驱动产品、多品牌协同、全域渠道融合"，以卓越表现完成营收百亿元的 历史性突破，引领国货美妆行业迈向新高度，成为行业发展的标杆。 营收、净利创新高 上市以来累计分红及回购金额超20亿元 根据珀莱雅20 ...