事件 公司发布2024 年年报与2025 年1 季报：2024 年营收107.78 亿元 （同比+21.0%），归母净利润15.52 亿 元（同比+30.0%），扣非归母净利润15.22亿元（同比+29.6%）；2025Q1 营收23.59 亿元 （同比 +8.1%），归母净利润3.9 亿元（同比+28.9%），扣非归母净利润3.79 亿元（同比+29.8%）。 2024 年营收过百亿大关，利润增长不改龙头底色2024Q4 与2025Q1 均在收入稳健基础上实现20%+利润 增长，表观上受益于综合毛利率提升与费用端降本增效。我们认为，2024H2 电商平台流量竞争激烈， 美妆品牌利润率多承压，珀莱雅利润率逆势提升，背后是公司四大单品矩阵系列支撑（客单价与复购率 提升）、精细化运营与成本管控能力强、2020 年转型以来不断积蓄的品牌势能。 "大单品策略"持续夯实，看好美白/油皮等品类增量2024 年以来公司持续夯实"大单品策略"，包括升级 双抗系列、红宝石系列、源力系列核心大单品，丰富能量系列新品，全新推出盾护防晒、超膜银管防 晒、针对美白的光学系列、针对油皮的净源系列。存量大单品系列升级延长生命周期、美白/油 ...

Group 1: Market Overview - A-shares experienced a decline with a trading volume of 1.07 trillion yuan, while the largest consumer ETF (159928) slightly dropped by 0.37% with a trading volume of nearly 300 million yuan, indicating high trading activity [1] - Over the past 60 days, there has been a continuous inflow of funds into consumer stocks, totaling nearly 2.6 billion yuan [1] Group 2: Company Performance - Proya, a leading domestic beauty brand, has gained market attention due to its impressive annual and quarterly reports, achieving a consecutive increase in stock price [3] - Proya's revenue for 2024 is projected to reach 10.234 billion yuan, with online sales accounting for 95.06% of total revenue, reflecting strong organizational efficiency and brand growth potential [3][4] - In Q1 2024, Proya's net profit attributable to shareholders increased by 29% year-on-year, showcasing improved operational quality [4] Group 3: Consumer Sector Earnings - Wuliangye reported Q1 2024 revenue of 36.94 billion yuan, a year-on-year increase of 6.05%, with a net profit of 14.86 billion yuan, also up by 5.8% [5] - Among the 41 constituent stocks of the consumer ETF (159928), 22 have released Q1 reports, with 14 showing positive year-on-year growth in net profit, representing 64% [5][7] - Major companies like Muyuan Foods and Wen's Foodstuffs have turned profitable, with net profit growth exceeding 200% [5] Group 4: Financial Metrics - The consumer ETF (159928) has seen a net inflow of nearly 2.6 billion yuan over the past 60 days, with the latest share count reaching nearly 19 billion, maintaining historical highs [8] - The constituent index of the consumer ETF achieved a record net profit of 191.9 billion yuan in the first three quarters of the previous year, marking a year-on-year growth of 29.44% [8] - The latest price-to-earnings ratio for the consumer ETF is 20.37, which is at a low valuation compared to the past decade, indicating a favorable investment opportunity [8][10]

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company has maintained impressive growth in net profit, achieving a revenue of 10.778 billion yuan in 2024, a year-on-year increase of 21.04%, and a net profit of 1.552 billion yuan, up 30.00% year-on-year [1][12] - The main brand, Proya, has launched new product lines targeting oily skin and whitening, while multiple sub-brands have also seen growth [2] - Online sales channels have continued to grow rapidly, with online revenue reaching 10.234 billion yuan in 2024, a year-on-year increase of 23.68%, accounting for 95.06% of total revenue [10] Summary by Sections Financial Performance - In 2024, the company reported a net profit of 1.552 billion yuan, with a net profit margin of 14.71%, an increase of 0.89 percentage points year-on-year [11] - The company’s gross margin improved to 71.39%, up 1.46 percentage points year-on-year, driven by lower freight rates and higher average transaction values [11] - The company expects net profits of 1.853 billion yuan, 2.171 billion yuan, and 2.516 billion yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 18, 15, and 13 times [12] Product Development - Proya has focused on upgrading its core products, introducing unique ingredients such as "XVII type recombinant collagen" in its new product lines [2] - The new product lines include the "净源系列" for oily skin and the "光学系列" for whitening, contributing to the brand's revenue growth [2] Market Position - Proya's main brand generated 8.581 billion yuan in revenue in 2024, accounting for 79.69% of total revenue, with strong performance on platforms like Tmall [2] - The sub-brand 彩棠 achieved revenue of 1.191 billion yuan, while OR and 悦芙媞 also reported significant growth in their respective markets [2] Sales Channels - Online sales accounted for a significant portion of revenue, with direct and distribution channels contributing 8.122 billion yuan and 2.112 billion yuan respectively [10] - The company is optimizing its offline store structure, although offline revenue decreased by 13.63% to 532 million yuan in 2024 [10]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Views - The company reported strong performance in Q1 2025 with a revenue of 2.36 billion yuan, a year-on-year increase of 8.13%, and a net profit of 390 million yuan, up 28.87% year-on-year [1][2] - The gross margin for 2024 was 71.39%, an increase of 1.46 percentage points year-on-year, driven by a decrease in freight rates [2] - The main brand continues to innovate with new product launches, contributing to a revenue of 8.58 billion yuan in 2024, a year-on-year increase of 19.55% [3][4] Financial Performance - For 2024, the company achieved a total revenue of 10.78 billion yuan, representing a 21.04% year-on-year growth, and a net profit of 1.55 billion yuan, up 30.00% year-on-year [1][4] - The company expects revenues for 2025-2027 to be 12.47 billion yuan, 14.16 billion yuan, and 15.95 billion yuan respectively, with corresponding net profits of 1.81 billion yuan, 2.09 billion yuan, and 2.40 billion yuan [4][5] - The EBITDA for 2024 is projected at 2.27 billion yuan, with a growth rate of 21.04% [4] Product Development - The main brand is in a stable transformation phase, continuously enhancing its product matrix with new launches such as the "Super Membrane Powder Tube" and "Optical Water Emulsion" [4] - The small brand "OR" showed remarkable growth with a revenue increase of 71.14% year-on-year, reaching 368 million yuan [3][4] Market Position - The company is solidifying its position as a leading domestic beauty brand, with a focus on expanding its product offerings and market share [4][5] - The sales expense ratio for 2024 was 47.88%, reflecting an increase of 3.27 percentage points year-on-year, while the management expense ratio decreased by 1.72 percentage points [2]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase exceeding 15% compared to the benchmark index [3][6]. Core Insights - The company reported a 30% year-on-year increase in net profit for 2024, with total revenue reaching 10.778 billion yuan, a 21.04% increase from the previous year [1]. - The gross margin for 2024 was 71.39%, reflecting a 1.46 percentage point increase year-on-year, while the net profit margin improved to 14.71%, up by 0.89 percentage points [1]. - The company has been expanding its product matrix, launching new skincare and makeup products, which contributed to robust revenue growth across various categories [2]. Financial Performance Summary - In 2024, the company achieved total revenue of 10.778 billion yuan, with a year-on-year growth of 21.04% [5]. - The net profit for 2024 was 1.552 billion yuan, representing a 30% increase compared to the previous year [5]. - For Q1 2025, the company reported revenue of 2.359 billion yuan, an 8.13% increase year-on-year, and a net profit of 390 million yuan, up by 28.87% [1][5]. Product Category Performance - The skincare segment generated revenue of 9.019 billion yuan in 2024, a 19.31% increase year-on-year, with a gross margin of 71.56% [2]. - The makeup segment saw revenue of 1.361 billion yuan, growing by 21.96% year-on-year, with a gross margin of 71.46% [2]. - The hair care products category experienced significant growth, with revenue increasing by 79.41% to 386 million yuan in 2024 [2]. Future Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 4.59 yuan, 5.32 yuan, and 6.06 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 17x, 14x, and 13x [3][5].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [3][6]. Core Insights - The company reported a 30% year-on-year increase in net profit for 2024, with total revenue reaching 10.778 billion yuan, a 21.04% increase from the previous year [1][3]. - The gross margin for 2024 was 71.39%, up by 1.46 percentage points, while the net margin improved to 14.71%, an increase of 0.89 percentage points [1]. - The company has been expanding its product matrix, launching new skincare and makeup products, which contributed to robust revenue growth across various categories [2][3]. Financial Performance Summary - In 2024, the company achieved total revenue of 10.778 billion yuan, with a year-on-year growth of 21.04% [5]. - The net profit attributable to shareholders was 1.552 billion yuan, reflecting a 30% increase compared to 2023 [5]. - For Q1 2025, the company reported revenue of 2.359 billion yuan, a year-on-year increase of 8.13%, and a net profit of 390 million yuan, up by 28.87% [1][5]. Product Category Performance - The skincare segment generated revenue of 9.019 billion yuan in 2024, a 19.31% increase, while the makeup segment saw revenue of 1.361 billion yuan, growing by 21.96% [2]. - The hair care products category experienced significant growth, with a revenue increase of 79.41% in 2024 [2]. - The main brand, Proya, achieved revenue of 8.581 billion yuan in 2024, up by 19.55% [2]. Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 4.59 yuan, 5.32 yuan, and 6.06 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 17x, 14x, and 13x [3][5].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Views - The company has shown strong performance in its financial results, with a 2024 revenue of 10.778 billion yuan, representing a year-on-year increase of 21.04%, and a net profit of 1.552 billion yuan, up 30.00% year-on-year [1] - The gross margin has improved, reaching 71.39% in 2024, an increase of 1.46 percentage points year-on-year, and the net profit margin increased to 14.40%, up 0.99 percentage points year-on-year [2] - The main brand continues to innovate with new product launches, contributing to a revenue of 8.581 billion yuan in 2024, a 19.55% increase year-on-year [3] Financial Performance Summary - 2024 revenue: 10.778 billion yuan, up 21.04% year-on-year [1] - 2024 net profit: 1.552 billion yuan, up 30.00% year-on-year [1] - 2025 Q1 revenue: 2.359 billion yuan, up 8.13% year-on-year [1] - 2024 gross margin: 71.39%, up 1.46 percentage points year-on-year [2] - 2024 net profit margin: 14.40%, up 0.99 percentage points year-on-year [2] Product Development and Market Position - The main brand has launched several new products, including the upgraded Ruby and Energy series, enhancing its anti-aging product matrix [3] - The small brand OR has shown remarkable growth with a revenue increase of 71.14% year-on-year, reaching 368 million yuan [3] - The company is expected to maintain its growth trend and increase market share through a solid product strategy [4] Financial Forecast - Expected revenue for 2025-2027: 12.466 billion yuan, 14.159 billion yuan, and 15.953 billion yuan respectively [4] - Expected net profit for 2025-2027: 1.807 billion yuan, 2.095 billion yuan, and 2.402 billion yuan respectively [4] - Corresponding P/E ratios for 2025-2027 are projected at 19x, 16x, and 14x respectively [4]

在回报股东方面，珀莱雅一直不遗余力，通过持续且丰厚的分红举措，彰显出公司对股东权益的高度重 视以及稳健发展的坚定信心。2024年年度报告显示，珀莱雅2024年度公司现金分红占2024年度合并报表 归属于上市公司股东净利润的40.07%，包括：拟每10股派发现金红利11.90元（含税）、拟分配现金红 利总额4.69亿元（含税）；2024年度集中竞价方式回购股份金额1.53亿元（含税）。自上市以来，珀莱 雅累计分红及回购金额已达20.02亿元（含2024年度拟分配的现金红利）。 据珀莱雅化妆品股份有限公司（股票代码：603605）近期发布的2024年年度报告显示，2024年度营业收 入同比增长21.04%，促使珀莱雅销售规模首次突破百亿元，实现收入107.78亿元；实现归母净利润 15.52亿元，同比增长30%；毛利率、净利率分别提升至71.39%和14.71%，核心经营指标均创历史新 高。2024年，珀莱雅依托"科技驱动产品、多品牌协同、全域渠道融合"，以卓越表现完成营收百亿元的 历史性突破，引领国货美妆行业迈向新高度，成为行业发展的标杆。 营收、净利创新高 上市以来累计分红及回购金额超20亿元 根据珀莱雅20 ...