南都湾财社记者从知情人士处了解到，大疆投资的是深圳市智能派科技有限公司（简称"智能派"），该公司成立 于2015年3月，为消费级3D打印领域国内较早的入局者之一，公司在2022年12月完成了A轮融资，投资方为湖南出 版投资和深高新投。 随着大疆的入局，3D打印行业"硝烟"再起。与此同时，在运动相机和全景相机领域，大疆与同样来自深圳的影石 Insta360竞争加剧。大疆、影石、拓竹三家企业之间，是深圳硬件产业从"单一龙头"走向"多点竞争"的一个缩影。 大疆投资3D打印公司，剑指前员工企业拓竹科技？ "拓竹五年前刚刚注册就上了大疆的竞业清单，至今还在。"拓竹内部人士向南都湾财社记者透露，并证实了陶冶 朋友圈内容的真实性。而此次大疆投资3D打印公司，也被外界认为是对"3D打印独角兽"拓竹科技的亮剑。 公开资料显示，拓竹科技成立于2020年，其用前沿的机器人技术彻底改写了桌面级3D打印的行业格局：在短短5 年时间内，便在全球消费级3D打印市场做到第一。 11月15日晚，"3D打印独角兽"拓竹科技创始人陶冶发布了一条朋友圈，称大疆投资了一家3D打印公司，协议里特 别安排了与拓竹相关的条款，暗指拓竹科技可能面临来自老东家 ...

10月28日，权威管理咨询机构久谦咨询发布最新《全球全景及运动相机市场研究报告》。报告显示，大 疆(DJI)在运动相机领域的全球市场份额已攀升至66%，超越美国品牌GoPro，成为新的全球第一；而在 全景相机市场，大疆凭借今年7月底发布的首款产品Osmo360，在不到3个月时间内便拿下中国电商 49%、全球43%的市场份额，推动行业格局重构。 这意味着，继无人机之后，大疆在运动相机和全景影像领域再度完成"卡位"。 大疆"双十一"前夕启动促销 与此同时，大疆在"双十一"前夕提前启动促销，多款产品价格直降数百至上千元，引发消费者热议。部 分节前购入新品的用户在社交平台集中表达退差价诉求。有业内人士指出，大疆选择在销售旺季前调整 价格，是以规模换生态的策略，虽短期内带来争议，但有助于进一步巩固其在智能影像市场的主导地 位。 智能影像竞争不再是单一硬件较量 而是生态系统全面比拼 从行业角度来看，智能影像的竞争正进入新的阶段。过去10年，GoPro以极限运动场景为核心，构建了 轻社区与订阅体系；影石则通过AI剪辑、一键出片和内容社区建立创作者生态；而大疆依托无人机、 手持设备和全景相机形成"空地一体"的产品体系，实现从 ...

Group 1 - Liu Jingkang, founder and chairman of YingShi Innovation, praised DJI's chairman Wang Tao, calling him the only king capable of monopolizing the consumer electronics and consumer goods market, stating that "one cannot achieve monopoly solely through product technology and marketing" [1] - DJI announced significant price reductions on multiple products, with some items seeing price drops exceeding 1,000 yuan, which became a trending topic on Weibo [3] - Liu Jingkang suggested that the price cuts at DJI might be influenced by YingShi's actions, offering a 100 yuan voucher to customers who purchased DJI products between October 2 and October 8 as an apology [5] Group 2 - DJI entered the panoramic camera market in July this year with the launch of the Osmo360, which directly competes with YingShi's core business [6] - YingShi also ventured into the drone market by releasing the world's first panoramic drone, with Liu Jingkang expressing that the motivation for entering the drone sector was the potential for market growth, while also showing great respect for DJI [8]

Core Viewpoint - DJI's recent price drop on multiple products, including the Pocket 3 series, has sparked significant consumer backlash and raised questions about pricing strategies in a competitive market [1][3][22]. Group 1: Price Drop Impact - The price reduction of up to 900 yuan on products like the Pocket 3 series has led to consumer frustration, particularly for those who purchased items shortly before the announcement [1][15]. - Consumers reported being misled about price stability, with some receiving conflicting information regarding price protection policies from different sales channels [7][10][20]. - The promotional event, labeled as a "pre-sale" for Double 11, has been criticized for its lack of clear communication and consistency across online and offline channels [22][23]. Group 2: Competitive Landscape - DJI's market share in the global smart imaging device sector has declined from 19.1% in 2023 to 13.2% in 2024, while competitors like Innosilicon have increased their share from 28.4% to 35.6% during the same period [25][26]. - The entry of smartphone manufacturers into the imaging device market poses a significant threat to DJI, as these companies leverage their existing technology and supply chains to offer competitive products [29][30]. - DJI's aggressive pricing strategy is seen as a defensive move to maintain market share against both traditional competitors and new entrants from the smartphone industry [30][34]. Group 3: Strategic Pricing Decisions - The price cuts are part of a broader strategy to clear inventory ahead of the anticipated launch of the new Pocket 4 model in early 2026, which is a common practice in the industry [31][32]. - DJI aims to create a "price moat" to deter new entrants from pricing their products competitively, thereby slowing their market penetration [33][34]. - The decision to implement significant price reductions reflects a calculated risk to trade short-term profits for long-term market positioning and customer retention [34].

Investment Rating - The report indicates a positive outlook for the AI industry, with expectations of significant growth in capital expenditures from major companies like Meta and Microsoft, suggesting a "Buy" rating for the sector [2][50]. Core Insights - The AI industry is experiencing robust demand for computing hardware, with companies like Meta and Microsoft reporting better-than-expected Q2 2025 earnings and optimistic capital expenditure forecasts for 2026 [1]. - Meta's Q2 2025 revenue reached $47.516 billion, a 22% year-on-year increase, while Microsoft's revenue was $76.441 billion, up 18% year-on-year [1]. - The demand for AI-related hardware, particularly ASIC chips and AI-PCB, is expected to continue growing, driven by the expansion of AI applications and infrastructure [1][31]. Summary by Sections 1. Industry Performance - The AI industry is witnessing a strong performance, with many companies exceeding earnings expectations for Q2 2025, indicating a healthy growth trajectory [1]. - Microsoft reported a 27% year-on-year increase in capital expenditures, with expectations to exceed $30 billion in Q3 2025, reflecting strong confidence in ROI from AI investments [1]. 2. Subsector Analysis - **Consumer Electronics**: DJI's launch of the Osmo360 panoramic camera highlights innovation in the sector, with a focus on the Apple supply chain [5]. - **PCB**: The PCB industry is maintaining high growth momentum, driven by demand from automotive and industrial control sectors, alongside AI expansion [7]. - **Components**: The passive components sector is seeing upward trends, particularly in AI applications, with increased usage of MLCCs and inductors in mobile devices [18]. - **IC Design**: The memory segment is expected to see price increases of 10-20% in Q3 2025 due to supply constraints and rising demand [20][22]. - **Semiconductor Equipment**: The semiconductor equipment market is projected to grow by 21% year-on-year, driven by AI and domestic production needs [27]. 3. Key Companies - **Meta**: Continues to show strong revenue growth and increased capital expenditures, indicating a solid position in the AI market [1][31]. - **Microsoft**: With a significant backlog of orders and strong growth in cloud services, Microsoft is well-positioned to benefit from the AI boom [1][31]. - **NVIDIA**: The rapid rollout of NVIDIA's Blackwell architecture and ASIC chips is expected to drive continued demand for AI-PCB [1]. - **Domestic PCB Manufacturers**: Companies in mainland China are expected to benefit from slow overseas expansion in AI PCB production, positioning them favorably in the market [31]. 4. Market Trends - The report highlights a trend towards increased capital expenditures in the AI sector, with major players like Meta, Google, and Amazon expected to significantly increase their investments [33]. - The demand for AI-related products is anticipated to remain strong, with companies adapting to new technologies and market needs [31][32].