Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Brands**: Anta, Fila, Descente, and others - **Fiscal Year**: 2025 Key Points Anta Brand Performance - Anta expects to maintain mid-single-digit growth for the full year, with a 23.3% operating profit margin in the first half. Despite increased expenses in the second half, the company aims to achieve a 20-25% operating profit margin through strict cost control [2][3] - New store formats such as Champion Stores and Super Anta Stores are being rolled out, with average store efficiencies exceeding 500,000 yuan [2][8] - The company plans to reduce capital expenditures to 2.5-3 billion yuan for the year while maintaining a dividend payout ratio above 50% [4][27] Fila Brand Performance - Fila's revenue grew in the high single digits in the first half, with an expected mid-single-digit growth in the second half. The operating profit margin reached 27.7% [2][3] - The increase in online sales has led to a decline in gross margin, but product structure optimization is expected to stabilize margins [2][11] Other Brands - Other brands under Anta saw a 60% increase in revenue in the first half, with an annual forecast raised from 30% to 40% [3][4] - The Wolf Claw brand is expected to incur a loss of approximately 300 million yuan due to restructuring and platform development costs [2][6][28] Market Strategy - Anta is focusing on the running category, which is performing well, while the basketball category remains stable, outperforming the industry average [4][19][20] - The company is also exploring opportunities in the outdoor market, with plans to enhance product offerings in high-end outdoor and trail running segments [10][19] Financial Guidance - Anta aims to maintain a net profit margin of 20-25% for the year, factoring in government subsidies [3][5] - The company is cautious about the third quarter, with inventory levels stable and retail discounts under control [3] Descente Brand Performance - Descente's single-store sales reached approximately 2.7 million yuan, with a target of 260-270 stores by year-end [22][26] - The brand's VIP membership contribution is at 90%, with membership numbers increasing from 4 million to 6 million [24][25] Future Outlook - Anta is considering acquisitions without a specific size limit, focusing on both small and large-scale opportunities [29] - The company is also adjusting its e-commerce strategy, with expectations for improved performance during major sales events like Double Eleven [18] Additional Insights - The company is actively managing its store count, with a target of 7,000-7,100 stores by year-end [13] - Anta's overseas expansion is gradual, with current operations in Southeast Asia and plans for further growth in North Africa and the Middle East [14][15] This summary encapsulates the key insights and financial expectations from Anta Sports' conference call, highlighting the performance of its various brands and strategic initiatives moving forward.

Group 1 - The company reported a revenue of 38.54 billion yuan for H1 2025, representing a year-on-year increase of 14.3%, while the net profit attributable to shareholders was 7.03 billion yuan, down 8.9% year-on-year. Excluding the previous year's listing gains from Amer Sports, the net profit increased by 14.5% year-on-year [1] - A dividend of 1.37 HKD per share was declared, with a payout ratio of 50.2% [1] - The company established a joint venture with MUSINSA, the largest fashion platform in South Korea, to operate Korean fashion business in Greater China, with Anta holding a 40% stake [1] Group 2 - Anta brand revenue reached 16.95 billion yuan in H1 2025, up 5.4% year-on-year, with direct-to-consumer (DTC), e-commerce, and traditional wholesale revenues growing by 5.3%, 10.1%, and declining by 10.6% respectively [2] - The strategic focus on "mass positioning, professional breakthroughs, and brand elevation" has shown significant results, with new retail formats like "Anta Champion Store" and "Super Anta" enhancing channel efficiency and brand image [2] - As of the end of H1 2025, Anta had 7,187 adult stores and 2,722 children's stores, reflecting an increase of 114 and a decrease of 109 stores respectively compared to the end of H1 2024 [2] Group 3 - FILA's revenue for H1 2025 was 14.18 billion yuan, up 8.6% year-on-year, with strong performance in elite sports like tennis and golf [3] - The brand is shifting from "rapid new product launches" to "in-depth management," successfully creating hero products like POLO and dad shoes [3] - As of H1 2025, FILA had 2,054 stores, an increase of 73 stores compared to H1 2024 [3] Group 4 - Other brands generated revenue of 7.41 billion yuan in H1 2025, a significant increase of 61.1%, with KOLONG being the fastest-growing brand in the group [3] - The acquisition of the German outdoor brand JACKWOLFSKIN is expected to enhance the outdoor brand matrix, with a brand revival plan set for three to five years [3] - The revenue growth guidance for other brands has been raised from over 30% to over 40% for the year [3] Group 5 - Amer Sports showed positive trends, contributing a profit of 434 million yuan to Anta, compared to a loss of 1.9 million yuan in H1 2024 [3] - Amer Sports reported a revenue of 19.39 billion yuan in H1 2025, up 23.46% year-on-year, and a net profit of 1.09 billion yuan, up 10,814% year-on-year [3] - The company's gross margin slightly decreased to 63.4%, while the operating profit margin increased to 26.3% [3] Group 6 - The profit forecast for the company has been adjusted upwards for 2025-2027, with net profit estimates raised to 13.55 billion, 15.31 billion, and 17.17 billion yuan respectively [4] - The corresponding price-to-earnings ratios are projected to be 18, 16, and 14 times for the respective years [4]

Core Viewpoint - Anta's multi-brand strategy has become a significant driver of the company's growth, showcasing its ability to maintain high revenue growth despite challenging market conditions [2][5][20]. Group 1: Financial Performance - In the first half of 2025, Anta Group achieved a revenue growth of 14.3%, reaching 38.54 billion yuan, further solidifying its dominance in the domestic sports goods sector [3]. - Revenue from Anta and FILA brands was 16.95 billion yuan and 14.18 billion yuan, with year-on-year growth rates of 5.4% and 8.6% respectively; other brands, including Descente and Kolon, generated 7.41 billion yuan, marking a significant growth of 61.1% [3][5]. - Anta's overall gross margin and operating profit margin were 63.4% and 26.3%, with FILA showing higher margins at 68% and 27.7% [3]. Group 2: Multi-Brand Strategy - Anta's acquisition of the German outdoor brand Jack Wolfskin for 290 million USD in the first half of 2025 exemplifies its commitment to expanding its multi-brand portfolio [5]. - The company reported a net cash inflow of 10.93 billion yuan in the first half of 2025, up from 8.50 billion yuan in the same period last year, indicating strong cash flow to support its multi-brand strategy [5]. - Anta's DTC (Direct-to-Consumer) revenue now accounts for nearly 90% of its total revenue, showcasing its successful transition from a traditional wholesale model [10]. Group 3: Retail and Brand Management - Anta's "brand + retail" business model emphasizes the importance of controlling the end consumer experience to effectively manage brand value [9][12]. - The company has established a robust retail response mechanism and method system, allowing different brands to share resources and achieve synergy [12]. - Anta's management structure allows each brand's CEO to be responsible for profitability while maintaining strategic alignment with the overall group goals [15]. Group 4: Global Expansion - Anta's global strategy has entered its third phase, with successful international acquisitions and a focus on adapting to regional market characteristics [24][25]. - The company has expanded its brand presence in Southeast Asia, the Middle East, Africa, and North America, employing tailored strategies for each market [24]. - Anta's approach to internationalization serves as a reference model for other Chinese retail brands seeking to enter global markets [25][26].

Investment Rating - The report maintains a "Buy" rating for Anta Sports (02020) with a target price based on the last closing price of 93.15 HKD [1][11]. Core Insights - Anta Sports reported a revenue of 70.83 billion CNY for 2024, representing a year-on-year increase of 13.6%. The net profit attributable to shareholders was 15.6 billion CNY, up 52% year-on-year, excluding one-time gains from Amer Sports' listing [4][11]. - The company plans to distribute a dividend of 2.36 HKD per share, with a payout ratio of 51.4% [4]. Summary by Sections Financial Performance - Anta's revenue growth exceeded expectations, with a notable performance from its outdoor brands [4]. - The revenue breakdown shows Anta brand grew by 10.6% to 33.5 billion CNY, while FILA increased by 6.1% to 26.63 billion CNY. Other brands saw a significant growth of 54% to 10.7 billion CNY [5][6]. Brand Performance - Anta brand maintained a double-digit growth, while FILA focused on high-quality growth. Other brands continued to show strong growth [5]. - The introduction of new retail formats and successful product launches, such as the PG7 running shoes, contributed to the brand's performance [5]. Channel Performance - Online sales increased by 21.8%, accounting for 35.1% of total revenue. The offline channel also saw growth with a net increase in store count [6]. - Amer Sports turned profitable, with a revenue increase of 18% to 5.18 billion USD, led by strong performance in the Greater China region [6]. Operational Efficiency - The gross margin slightly decreased to 62.2%, attributed to changes in product and channel mix. Marketing and R&D expenses increased, reflecting the company's commitment to innovation and brand promotion [7]. - The company maintained a healthy cash flow with a net cash position of approximately 31.4 billion CNY [7]. Future Outlook - The company expects continued growth in 2025, with Anta brand projected to grow in high single digits, FILA in mid-single digits, and other brands over 30% [10]. - The management's confidence is reflected in a 10 billion HKD share buyback plan, with 2 billion HKD already executed [10]. Earnings Forecast - The forecast for 2025 indicates a net profit of 13.6 billion CNY, with a projected PE ratio of 18 times [12].