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中国车企欧洲狂飙
Hua Er Jie Jian Wen· 2026-01-29 13:33
欧洲汽车市场权力天平正发生深刻倾斜。 并且,在这场变革中,中国车企不再是以往车展上大谈战略的远方客人,而是以一种狂飙的姿态,杀入 欧洲汽车产业的腹地。 对于深陷国内价格战泥潭、利润空间被压缩的中国车企而言,2025年在欧洲市场挑战不断。但中国车企 带着百亿真金白银的筹码,在欧洲持续加注,试图抢在朋友圈彻底拥挤、在传统巨头完成"大象转身"之 前,跑完规模化的生死线,握住下一个十年的入场券。 谁能在这场大航海的深水区里率先蜕变,谁就能在这场万亿级的牌局中,重塑属于中国智造的价值锚 点。工业变革的齿轮,才刚刚开始转动。 一场奇袭 放到2025年之前,中国车企在欧洲市场还是牌桌上的小角色,除了上汽名爵(MG)和沃尔沃之外,其 他品牌市占率均不高,但眼下,中国车企已然是欧洲市场上不可忽视的一股力量。 2025年,欧洲新车注册量录得1330万辆,在仅2.3%的低速增长背景下,中国车企表现得非常进击。 去年12月,中国车企在欧洲的销量首次突破10万辆大关,录得109864辆,同比增速高达127%,市场份 额也由2024年同期的4.5%跃升至9.5%。这意味着,欧洲境内每卖出10辆新车,就有一辆带有"中国血 统"。 一名头部 ...
中国汽车品牌在欧销量增长85%,创历史纪录
Guan Cha Zhe Wang· 2025-06-25 07:06
Group 1 - In May, Chinese automotive brands achieved a remarkable 85% year-on-year sales growth in Europe, surpassing 60,000 units sold, while the overall European market saw only a 1.3% increase to 1.116 million units [1][2] - The market share of Chinese automotive manufacturers in Europe reached a record high of 5.4%, up from 3% in the same period last year and 4.6% in April this year, indicating a growing influence in the European market [1][2] - The strong performance of Chinese brands offset the decline of European, Japanese, and South Korean manufacturers during the same month [1] Group 2 - In terms of vehicle types, sales of Battery Electric Vehicles (BEV) increased by 31% to 17,000 units, while Plug-in Hybrid Electric Vehicles (PHEV) saw an astonishing growth of 874% to 13,000 units, and Hybrid Electric Vehicles (HEV) rose by 991% to 9,560 units [2] - The market share of BEVs from Chinese manufacturers decreased from 41% last year to 29% in May, while PHEVs increased from 4% to 22%, and HEVs rose from 3% to 16% [2] Group 3 - BYD emerged as the fastest-growing Chinese automotive manufacturer, with total sales reaching 13,000 units in May, a significant increase from over 3,000 units last year, primarily driven by the Seal U model, which sold over 7,000 units [4] - Chery also experienced substantial growth, with sales reaching 7,963 units, a 900% increase, largely due to the introduction of the Jaecoo and Omoda brands in Europe [4] Group 4 - MG, which had previously halted exports to Europe due to EU tariffs, maintained its position as the sales leader in Europe with a total of 126,000 units sold in the first five months of the year, while BYD and Chery sold 54,000 and 29,000 units, respectively [6]