以下文章来源于Tech星球 ，作者翟元元 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 将投中网设为"星标⭐"，第一时间收获最新推送 究竟是风口还是泡沫？ 作者丨 Tech星球 来源丨 翟元元 直播带货成为风口时，各地争相打造直播电商基地，包括杭州、广州在内的城市，都努力争夺中国直 播电商之都第一的称号。 然而，随着直播带货退潮，行业整体增速放缓，亏损玩家逐渐淘汰出局，为直播带货玩家提供直播场 地的直播基地，也从最开始的遍地开花沦为一地鸡毛。业内甚至有观点认为，90%的直播基地不挣 钱。 直播基地的掘金故事尚未完全落幕，另一个"卖铲人"的故事开始热情上演。 眼下，短剧基地的创业潮如火如荼，除了业内熟悉的西安、郑州两大短剧之都，全国范围内，包括河 北、河南、山东在内的多个省份城市都喊出了打造短剧基地的口号。 人人都想赶上短剧的东风。短剧市场仍在高速增长，数据显示，预计2025年短剧市场规模将达到 634.3亿元。这样一个体量的赛道，能容得下多少个短剧基地？短剧基地兴建潮，究竟是风口还是泡 沫？谁将成为短剧之都第一城？ 横店之后，争做"竖店" 横店，是第一个广为人知的短剧影视基地。"横店变竖店"的 ...

Core Viewpoint - The phenomenon of "multiple adaptations from a single script" has become a common practice in the short drama industry, leading to both diverse viewing experiences and concerns over content homogenization and lack of innovation [2][18][19]. Group 1: Industry Trends - The trend of "multiple adaptations" is characterized by different production teams creating various versions of the same story, often resulting in similar dialogue and filming angles, with only minor differences in details and emotional presentation [2][19]. - This practice has led to a dynamic and interactive creative ecosystem where production teams incorporate current trends and audience feedback into their adaptations, enhancing viewer engagement [4][10]. - The short drama industry has seen a significant increase in the number of adaptations, with some stories being adapted into over ten versions, reflecting a market demand for familiar narratives [2][14]. Group 2: Audience Reception - Audience reactions to the "multiple adaptations" phenomenon are mixed, with some viewers appreciating the unique elements added to each version, while others express fatigue from the repetitive nature of the content [6][18]. - The incorporation of audience feedback into new adaptations has been noted as a strategy to keep the content fresh and appealing, allowing for quick adjustments based on viewer preferences [3][10]. Group 3: Production Strategies - Production companies are increasingly opting for low-cost, high-return strategies by adapting already popular scripts, which minimizes risk compared to original content creation [9][11]. - The competitive landscape has led to a "trial and error" approach, where successful elements from previous adaptations are retained and refined in new versions, enhancing their market viability [10][11]. - Platforms are investing heavily in IP licensing and script adaptation incentives, with significant funds allocated to support quality short drama creation, further fueling the "multiple adaptations" trend [14][16].

Core Viewpoint - The rise of Chinese micro-short dramas in Southeast Asia has captured the attention of local audiences, with the show "Meihua Xiang Zi Ku Han Lai" achieving over 30 million views, showcasing the potential for cross-cultural storytelling and entertainment [1][3]. Group 1: Market Dynamics - In 2024, North America remains the primary market for Chinese short dramas in terms of revenue, followed by Japan, South Korea, and Southeast Asia. However, Southeast Asia has surpassed North America in terms of new download volumes [1]. - The monthly revenue from Chinese micro-short dramas reached $5.97 million in July 2024, up from $640,000 in July 2023, indicating significant growth in overseas markets [7]. - The user base for micro-short dramas in China reached 576 million by June 2023, accounting for 52.4% of the total internet users, highlighting the domestic market's expansion [4]. Group 2: Cultural Appeal - The success of micro-short dramas in Southeast Asia can be attributed to cultural similarities, particularly among the Chinese-speaking population, which shares common family values and romantic concepts [10]. - The unique Chinese elements in these dramas, such as scenery, costumes, and performances, have attracted viewers, even those who do not understand Chinese [1][10]. - Themes of empowerment and resilience resonate with Southeast Asian audiences, particularly female viewers, reflecting shared values and emotional connections [10][11]. Group 3: Industry Trends - The competition in the domestic short drama market has prompted many companies to explore international markets as new growth opportunities [5]. - Companies like 九州文化 (Jiuzhou Culture) and others are leveraging their experience to expand into Southeast Asia, where production costs are significantly lower compared to North America [9][10]. - The global demand for short-form content has surged, with user engagement on platforms like TikTok increasing dramatically, indicating a growing appetite for this format [6][7].