小燕子和五阿哥沦为配角和宫斗"工具人"，"金锁"逆袭大女主、整顿后宫；孙悟空元神转世成为女驱魔师，在驱魔学院一路打怪升级；苏无名（《唐朝诡 事录》主角之一）从大唐穿越到民国，一出场就看到同是穿越而来、被诬陷为"私生女"的太平公主要被私刑处决……这些曾赢得掌声甚至伴随一代人成长 的经典IP正在被短剧玩出"新花样"。 除了已经播出的《昭世录》（短剧版《九重紫》）、《庆余年之帝王业》、《大唐来的苏无名》（短剧版《唐朝诡事录》），后续还有短剧版《折腰》、 《与晋长安》、《扶摇》、《香蜜沉沉烬如霜》、《春光灿烂猪八戒》等作品待播。 各大平台、制作公司也纷纷加大投入：阅文宣布开放2000部优质网文IP，包括《许你万丈光芒好》、《我真没想重生啊》等头部IP，与各家短剧公司共创 精品短剧；爱奇艺则和欢乐时光影业、星空华文合作推出"百部港片微剧计划"，将对《纵横四海》、《精武门》、《英雄本色》、《新上海滩》等经典作 品进行翻拍。 业内热情高涨，自然有其考量。 一方面，多部改编作品数据飘红，短剧版《成何体统》开播首日就创下猫眼短剧品类历史最高热度值8774.52，《大话·大话西游》在抖音开播首日播放量 破千万，这直接刺激了很多的 ...

短剧吻戏有多疯狂？演员拉丝亲到嘴皮都磨破，夫妻档更是亲得瓷实。短剧圈人情世故通吃，直播连麦 选角、九块九咖啡宴请全组，人人都能冲击一线...... ...

长剧导演在影视寒冬下转战短剧，无奈又自救，拍摄风格横跨爱情、悬疑、谍战，还能把"流氓"演得出 神入化。今天这期视频就在合法的且在大庭广众众目睽睽之下当一次"流氓"，来扒一扒短剧行业。 ...

Core Viewpoint - The article discusses the rise and potential decline of live-streaming e-commerce and the emerging trend of short drama bases in China, questioning whether this trend represents a genuine opportunity or a bubble in the market [4][5]. Group 1: Live-streaming E-commerce - Live-streaming e-commerce was once a booming sector, with cities like Hangzhou and Guangzhou competing to become the leading hub for this industry [4]. - As the growth of live-streaming e-commerce slows down, many players are facing losses, leading to a significant number of live-streaming bases becoming unprofitable, with estimates suggesting that 90% of these bases are not making money [4]. Group 2: Short Drama Bases - The short drama market is experiencing rapid growth, with projections indicating that its market size will reach 634.3 billion yuan by 2025 [5]. - Cities across China, including Hebei, Henan, and Shandong, are establishing short drama bases, aiming to capitalize on this growth [5]. - Xi'an has emerged as a leading city for short drama production, with approximately 60 out of 100 micro-dramas being produced there, supported by a cluster of filming bases [7][8]. Group 3: Zhengzhou's Rise - Zhengzhou is recognized as a new "vertical city" for short dramas, producing around 100 short dramas daily, which accounts for nearly 40%-60% of the national output [8]. - The city has implemented supportive policies, including a special fund and free public scene resources, to encourage short drama production [8]. - Zhengzhou's unique advantage includes the availability of unfinished buildings, which are repurposed for filming, providing attractive settings for short dramas [9]. Group 4: Business Models and Market Dynamics - Short drama bases are primarily developed through partnerships between local governments, industry players, and real estate developers, with some bases operating under a "two landlord" model, charging daily fees for scene usage [10][12]. - The average daily rental fee for filming locations has decreased significantly from 5,000-6,000 yuan to around 3,000-4,000 yuan due to increased competition among bases [12]. - The short drama market is projected to exceed 600 billion yuan by the end of the year, driven by the demand for content in platforms like Douyin [11]. Group 5: Regional Development and Competition - Various regions, including Northeast China, are attempting to establish their own short drama hubs, with local governments beginning to formulate supportive policies [14][16]. - The competition among cities to become the leading short drama center is intensifying, with each region aiming to develop its unique strengths and attract production companies [14][17]. - Established bases are focusing on profitability, with some setting a one-year timeline for sustainability, while others are exploring diverse revenue streams beyond just location rentals [18][19].

Core Viewpoint - The phenomenon of "multiple adaptations from a single script" has become a common practice in the short drama industry, leading to both diverse viewing experiences and concerns over content homogenization and lack of innovation [2][18][19]. Group 1: Industry Trends - The trend of "multiple adaptations" is characterized by different production teams creating various versions of the same story, often resulting in similar dialogue and filming angles, with only minor differences in details and emotional presentation [2][19]. - This practice has led to a dynamic and interactive creative ecosystem where production teams incorporate current trends and audience feedback into their adaptations, enhancing viewer engagement [4][10]. - The short drama industry has seen a significant increase in the number of adaptations, with some stories being adapted into over ten versions, reflecting a market demand for familiar narratives [2][14]. Group 2: Audience Reception - Audience reactions to the "multiple adaptations" phenomenon are mixed, with some viewers appreciating the unique elements added to each version, while others express fatigue from the repetitive nature of the content [6][18]. - The incorporation of audience feedback into new adaptations has been noted as a strategy to keep the content fresh and appealing, allowing for quick adjustments based on viewer preferences [3][10]. Group 3: Production Strategies - Production companies are increasingly opting for low-cost, high-return strategies by adapting already popular scripts, which minimizes risk compared to original content creation [9][11]. - The competitive landscape has led to a "trial and error" approach, where successful elements from previous adaptations are retained and refined in new versions, enhancing their market viability [10][11]. - Platforms are investing heavily in IP licensing and script adaptation incentives, with significant funds allocated to support quality short drama creation, further fueling the "multiple adaptations" trend [14][16].

Core Viewpoint - The rise of Chinese micro-short dramas in Southeast Asia has captured the attention of local audiences, with the show "Meihua Xiang Zi Ku Han Lai" achieving over 30 million views, showcasing the potential for cross-cultural storytelling and entertainment [1][3]. Group 1: Market Dynamics - In 2024, North America remains the primary market for Chinese short dramas in terms of revenue, followed by Japan, South Korea, and Southeast Asia. However, Southeast Asia has surpassed North America in terms of new download volumes [1]. - The monthly revenue from Chinese micro-short dramas reached $5.97 million in July 2024, up from $640,000 in July 2023, indicating significant growth in overseas markets [7]. - The user base for micro-short dramas in China reached 576 million by June 2023, accounting for 52.4% of the total internet users, highlighting the domestic market's expansion [4]. Group 2: Cultural Appeal - The success of micro-short dramas in Southeast Asia can be attributed to cultural similarities, particularly among the Chinese-speaking population, which shares common family values and romantic concepts [10]. - The unique Chinese elements in these dramas, such as scenery, costumes, and performances, have attracted viewers, even those who do not understand Chinese [1][10]. - Themes of empowerment and resilience resonate with Southeast Asian audiences, particularly female viewers, reflecting shared values and emotional connections [10][11]. Group 3: Industry Trends - The competition in the domestic short drama market has prompted many companies to explore international markets as new growth opportunities [5]. - Companies like 九州文化 (Jiuzhou Culture) and others are leveraging their experience to expand into Southeast Asia, where production costs are significantly lower compared to North America [9][10]. - The global demand for short-form content has surged, with user engagement on platforms like TikTok increasing dramatically, indicating a growing appetite for this format [6][7].