皮尺荣耀：销量神话、资本暗涌与家族力量的扩张（2013—2017） 上篇的余音与时代的气息 若把众泰的前二十年比作一部史诗的序章，那么上篇讲完的2013年，像是长镜头缓缓推近的瞬间—— 镜头穿过永康的厂房、穿过湘潭的建筑脚手架、穿 过吴建中和金浙勇忙碌的背影，终于定格在那个摆着皮尺的会议室。 那是一个真正的转折点。 上篇讲的是"众泰如何被时代推上赛道"。众泰汽车：换法人、换总裁，重启赌局？还是继续"耗命"？中篇讲的，则是： 它如何在赛道上一路狂奔，一路 辉煌，也一路埋下未来的裂痕。 故事正式进入高潮。 T600——一辆改变公司命运的车（2013—2014） 2013年的夏天，永康厂区热得让人透不过气。 生产线上还没有车辆，空气却像在颤动。 因为所有人都知道： 众泰即将推出一辆"必须成功"的车。 这辆车，就是T600。 1）一场内部会议的争论 工程师们后来回忆过那场会议。 桌上摆着T600的泥模，旁边放着几张途观的图片。 会议室里气氛紧绷，像拉满的弓弦。 "我们自己设计，速度太慢。" "但太像，会不会被骂？" "先活下来，再谈骂不骂。" 众泰沉浮录·中篇 在当时的众泰，这种说法几乎成了制度。 外界并不知道，其实 ...

Core Viewpoint - The rise and fall of Zotye Auto exemplifies the consequences of relying on imitation rather than innovation in the automotive industry, leading to its eventual decline and potential exit from the market [3][21][24] Group 1: Company History and Strategy - Zotye Auto, originally a parts manufacturer, transitioned into vehicle production by acquiring production lines and licenses, achieving significant early success through imitation of luxury brands [11][13] - The company gained notoriety for its "high imitation" vehicles, such as the SR9, which closely resembled the Porsche Macan, leading to substantial sales and a peak market value exceeding 30 billion [9][13] - Despite initial success, Zotye's strategy of "borrowing" designs without investing in technology or service led to stagnation and quality issues as consumer expectations evolved [15][17] Group 2: Market Performance and Decline - Zotye's sales peaked at 333,100 units in 2016 but began a steep decline, with sales dropping to 231,900 in 2018 and further to 153,000 in 2019, culminating in only 14 units sold in 2024, a 98.74% year-on-year decrease [13][17][21] - The company has reported continuous net losses since 2019, with a total loss of 1 billion in the previous year, while executive compensation increased to 9.55 million, raising concerns among stakeholders [21][23] Group 3: Industry Implications - Zotye's downfall serves as a cautionary tale for other automotive companies that rely on imitation, highlighting the need for genuine innovation and adaptation to changing consumer demands [21][23][24] - The automotive industry is witnessing a shift where consumers are increasingly rejecting "borrowed" designs, indicating that the strategy of imitation is becoming less viable [23][24]