以下文章来源于科技狐 ，作者老狐 一家专注科技互联网领域，每日分享科技、数码、汽车、商业、TMT、AI 的新媒体。 成也"山寨"，败也"山寨"。 文 ｜ 老狐 编辑 ｜ 夏树 来源｜ 科技狐（ID：kejihutv） 封面来源 ｜ 企业官网 9月开头，众泰汽车股份有限公司公告一发，意味着其自导自演大半年的"复活连续剧"彻底进入"大结局"。毕竟，补漆线、PDI检查线这些关键设备都没了， 还能拿什么"唱戏"？ 科技狐 . 当然，一代"山寨汽车大王"陨落，网友们多少会生出些惋惜之情。而惋惜之外，大部分网友还是觉得，众泰如今的结局，不过是一报还一报而已。换句话来 说，激烈的市场竞争下，根本不存在什么"爽文剧情"。"抄"来的风光，总得还回去。 从风靡一时的"山寨汽车大王"，到如今连汽车行业的桌都上不去，众泰汽车"凉凉"背后，到底是网友们说的"生不逢时"，还是短视战略下的必然结果呢？ 靠"保时泰"出圈，仿出300亿 别看现在众泰是"凉凉"了，但是人家当年玩"真假美猴王"的时候，保时捷都得甘拜下风。不信，咱们上点回忆。 2017年的上海车展上，保时捷CEO Oliver Blume不动声色地走入众泰展区，当他看到眼前与自家 ...

9 月开头，众泰汽车股份有限公司公告一发，意味着其自导自演大半年的"复活连续剧"彻底进入"大结局"。毕竟，补漆线、PDI 检查线这些关键设备都没 了，还能拿什么"唱戏"？ 从风靡一时的"山寨汽车大王"，到如今连汽车行业的桌都上不去，众泰汽车"凉凉"背后，到底是网友们说的"生不逢时"，还是短视战略下的必然结果呢？ 靠"保时泰"出圈，仿出 300 亿 别看现在众泰是"凉凉"了，但是人家当年玩"真假美猴王"的时候，保时捷都得甘拜下风。不信，咱们上点回忆。 2017 年的上海车展上，保时捷 CEO Oliver Blume 不动声色地走入众泰展区，当他看到眼前与自家车型 Macan 几乎一模一样的众泰 SR9 后，表 情那叫一个丰富多彩。到现在，那被网友抓拍到的面部表情图还广为流传。 还有网友爆料，某位车主开着"保时泰"混进了当地的保时捷车友群，一年多的时间大家都没有发现。期间这位车主还明目张胆得去参加各种保时捷线下聚 会，后来事情曝光了才被发现，虽然最终这位"保时泰"车主被踢出了车友群，但是这经历拿来吹牛肯定是够了。 把保时捷高管看傻，把保时捷车友蒙在鼓里，众泰汽车的"高仿"实力绝对是毋庸置疑。当年网上的段子手更是 ...

Core Viewpoint - The financial report of Zotye Auto for 2024 reveals a dramatic decline in performance, with zero vehicle production, only 14 units sold, and a net loss of 1 billion yuan, highlighting the company's significant struggles in the automotive market [2][4][12]. Financial Performance - Zotye Auto reported a total sales revenue of 558 million yuan in 2024, a year-on-year decrease of 23.96% [2]. - The net loss attributable to shareholders was 1 billion yuan, an increase in loss of 6.82% compared to the previous year [2]. - Over the past three years, Zotye Auto has accumulated losses nearing 3 billion yuan [2]. Production and Sales Data - In 2024, Zotye produced zero new vehicles, a 100% decrease from 1,108 units in 2023 [3]. - The sales volume of vehicles plummeted by 98.74%, from 1,112 units in 2023 to just 14 units in 2024 [3]. - The inventory of vehicles decreased slightly by 4% to 336 units [3]. Historical Context - Zotye Auto was founded in 2003 and initially gained popularity through a strategy of imitation and low pricing, achieving significant sales in the SUV market during its peak years [4][6]. - The company faced a turning point in 2018 due to quality issues, leading to a drastic drop in sales and a net loss of 11.1 billion yuan in 2019 [6][7]. Market Position and Competition - The rise of domestic new energy vehicles has intensified competition, leaving Zotye's older models, such as the T300, struggling to gain traction in the market [9][11]. - Zotye's attempts to re-enter the market with new models have been met with limited success, as evidenced by the T300's sales of only 111 units in 2023 and further decline to 14 units in 2024 [8][9]. Management and Strategic Challenges - The company has seen significant changes in its management team, with multiple high-level executives resigning without reversing the company's downward trend [11]. - Research and development investment has drastically decreased, with only 5.7 million yuan allocated in 2024, down 86.97% from the previous year [11]. Conclusion - Zotye Auto's journey from a once-prominent player in the automotive industry to its current state of financial distress serves as a cautionary tale for companies lacking core technology and user-centric strategies in a rapidly evolving market [12][14].