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奇瑞汽车(09973.HK):深耕出海 多品牌协同拓展增长边界
Ge Long Hui· 2026-02-07 02:49
Core Viewpoint - Chery Automobile is undergoing a dual transformation towards globalization and intelligence, with a clear equity structure and strategic partnerships driving its growth in the new energy and export markets [1][2]. Group 1: Company Overview - Chery Automobile, established in 1997, initially entered the mainstream and entry-level passenger car market with models like Fengyun and QQ, and is now focusing on global and intelligent development [1]. - The company operates under a governance structure that balances state-owned capital, strategic investors, and management equity, ensuring no direct interference from state capital in operations [1]. - Chery's financial performance is improving due to the scaling delivery of its new energy brands, including Fengyun, Shanhai, Xingjiyuan, iCAR, and Zhijie, alongside continuous growth in overseas revenue [1]. Group 2: Export Strategy - Chery's export strategy has evolved from focusing on developing markets to key single markets like Russia, and now expanding into Europe [2]. - The Tiggo series is central to Chery's export products, with a parallel offering of internal combustion engine (ICE) and plug-in hybrid electric vehicle (PHEV) models to cater to different regional markets [2]. - The company employs a localized approach in its overseas operations, utilizing a dealer authorization system and establishing local subsidiaries in certain countries, while adopting a multi-regional KD assembly model for manufacturing [2]. Group 3: Technological Development - Chery plans to integrate its subsidiaries, including Lion Technology and Dazhuo Intelligence, by 2025 to streamline its R&D efforts [3]. - The company is pursuing a "self-research + cooperation" dual-track strategy, leveraging its own R&D capabilities alongside partnerships with leading technology firms like Huawei and Horizon [3]. - Chery's vehicle platform system consists of both traditional fuel and new energy platforms, structured by price range and technology path [3]. Group 4: Financial Projections - Chery's projected net profits for 2025, 2026, and 2027 are expected to be 18.4 billion, 21.1 billion, and 25.4 billion yuan respectively [3]. - The company is compared to other publicly listed automotive firms, with expected price-to-earnings (PE) ratios of 14, 11, and 8 for the years 2025 to 2027 [3]. - Given the strong momentum in new energy development and stable export positioning, Chery is anticipated to command a higher valuation, with an initial "buy" rating assigned [3].
东吴证券:首次覆盖奇瑞汽车(09973)给予“买入”评级 多品牌协同拓展增长边界
智通财经网· 2026-02-06 06:46
Group 1: Core Insights - Dongwu Securities projects Chery Automobile's net profit attributable to shareholders for 2025-2027 to be 18.4 billion, 21.1 billion, and 25.4 billion yuan respectively, with a PE ratio of 14, 11, and 8 times for the same period [1] - The company is recognized as a global technology-oriented automotive enterprise, transitioning towards globalization and intelligence, with a clear ownership structure involving state-owned, strategic investors, and management [1] - Chery's financial performance is bolstered by its strong momentum in new energy vehicles and stable export position, leading to improved financial data [1] Group 2: Brand Strategy - Chery's main brand targets the mainstream market with high cost-performance and diverse powertrain options, while its sub-brands cater to specific segments such as travel, high-end users, and younger demographics [2] - The Jietu brand focuses on travel and light off-road SUVs, while the Xingtu brand targets mid-to-high-end consumers [2] - The iCAR brand is aimed at the younger, personalized electric vehicle market, and the Zhijie brand emphasizes smart experiences through collaboration with Huawei [2] Group 3: Export Strategy - Chery has a phased export strategy starting from developing markets, focusing on key markets like Russia, and expanding into Europe [3] - The Tiggo series is central to Chery's export strategy, offering a mix of internal combustion engine (ICE) and plug-in hybrid electric vehicles (PHEV) to adapt to different regional markets [3] - The company employs a localized approach in its overseas operations, utilizing a dealer authorization system and local assembly to meet market demands [3] Group 4: Technological Development - Chery plans to integrate its subsidiaries and R&D functions by 2025 to enhance its research capabilities [4] - The company adopts a dual-track strategy of self-research and collaboration with leading technology partners like Huawei and Horizon [4] - Chery's vehicle platform strategy includes both traditional fuel and new energy platforms, structured by price range and technology path [4]
东吴证券:首次覆盖奇瑞汽车给予“买入”评级 多品牌协同拓展增长边界
Zhi Tong Cai Jing· 2026-02-06 06:45
Group 1: Core Insights - Dongwu Securities projects Chery Automobile's net profit attributable to shareholders for 2025-2027 to be 18.4 billion, 21.1 billion, and 25.4 billion yuan respectively, with a higher valuation expected due to strong growth in new energy and stable export position [1] - Chery Automobile, established in 1997, is transitioning towards globalization and intelligence, supported by a clear equity structure involving state-owned, strategic investors, and management [1] - The company has a diversified brand system with five major brands catering to various market needs, including a focus on high cost-performance for the main brand and a high-end brand targeting mid-to-high-end users [2] Group 2: Export Strategy - Chery's export strategy has evolved from developing markets to key markets like Russia and now expanding into Europe, with a focus on risk management in these regions [3] - The Tiggo series is central to Chery's export products, utilizing multiple energy forms and configurations to adapt to different regional markets, with fuel vehicles forming the core of overseas sales [3] - The company employs a localized approach in its overseas operations, utilizing a dealer authorization system and local assembly to meet market demands [3] Group 3: Technological Development - Chery plans to integrate its subsidiaries and R&D functions by 2025 to enhance its research capabilities, adopting a dual approach of self-research and collaboration with leading technology partners [4] - The company has developed a platform-based vehicle manufacturing capability, with a structure that accommodates both traditional fuel and new energy platforms [4] - Chery introduced the "Falcon Intelligent Driving" solution in March 2025, emphasizing its commitment to smart technology development [4]