Core Viewpoint - Hisense Visual Technology Co., Ltd. has appointed Yan Qun as an independent director, enhancing the board's structure towards "professionalization and diversification," which is expected to inject innovative momentum into the company's display technology sector and strengthen its global leadership position [1][4]. Group 1: Appointment and Impact - The company held its first extraordinary general meeting of shareholders in 2025, where the proposal to appoint Yan Qun as an independent director was approved [1]. - Yan Qun's extensive experience in display technology, including over 20 years in the field and leadership roles in next-generation display technologies, aligns well with the company's strategic direction [2][3]. Group 2: Yan Qun's Background - Yan Qun has a comprehensive career in display technology, having worked at Oak Ridge National Laboratory and as the chief scientist at Panasonic's plasma display laboratory, and has contributed to the development and industrialization of high-performance PDP materials in China [2][3]. - He currently holds several prestigious positions, including a distinguished professor at Fuzhou University and the next global president of the Society for Information Display (SID) [2][3]. Group 3: Strategic Alignment - Hisense Visual Technology is focusing on a development path characterized by "technology platformization, product scene application, and market globalization," particularly in ULED, laser display, and Micro LED technologies [4]. - The company has successfully addressed the "two-core" challenge in the industrialization of RGB-MiniLED, setting a global benchmark for the display industry [4].

Core Viewpoint - Hisense Group's home appliance subsidiaries, Hisense Home Appliances and Hisense Visual Technology, reported strong financial performance for 2024, driven by government subsidy policies and effective sports marketing strategies, particularly in overseas markets [1][2][5]. Financial Performance - Hisense Home Appliances achieved revenue of 92.746 billion yuan, a year-on-year increase of 8.35%, and a net profit of 3.348 billion yuan, up 17.99% [1]. - Hisense Visual Technology reported revenue of 58.530 billion yuan, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17% [1]. - The fourth quarter of 2024 showed significant growth for both companies, with Hisense Home Appliances' revenue reaching 22.167 billion yuan, a 7.08% increase, and a net profit of 555 million yuan, up 34.91% [1]. Market Analysis - Domestic revenue for Hisense Home Appliances declined by 2.12%, while overseas revenue surged by 27.59%, accounting for nearly 40% of total revenue [1]. - The overall market for central air conditioning in China saw a 12.5% decline, indicating ongoing pressure in the domestic market despite some recovery in the fourth quarter [2][3]. Strategic Initiatives - The implementation of the "trade-in for new" policy has helped stabilize the domestic market, although challenges remain [2]. - Hisense's focus on sports marketing has enhanced brand recognition and sales in overseas markets, with a reported global TV market share of 13.95%, an increase of 0.99 percentage points [5][6]. Product Development - Hisense has made significant advancements in product categories, with a 72% year-on-year revenue growth in kitchen appliances and a 58% market share in large-screen TVs [3][5]. - The company is also investing in smart home technology, launching its self-developed AI solutions to enhance its product offerings [3]. Future Outlook - Continued government subsidies and the recovery of public construction orders are expected to support revenue stabilization in the domestic market [4]. - The transition of sports marketing from brand recognition to brand reinforcement will be crucial for improving overseas market margins and enhancing high-end product sales [7].